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Catalogue complet

S. Phung's D: Achieving Excellence

Achieving Excellence

David S Phung's Guide to Leadership and Innovation

This groundbreaking book provides a comprehensive analysis of digital transformation and strategic leadership from both management and technical perspectives. While organisations strive to enhance productivity through digital transformation and emerging technologies like AI, many struggle to understand the requirements for successful implementation.Drawing on decades of industry experience as a technologist and consultant, the book delivers actionable guidance on:<ul> <li>Developing integrated organisational and digital transformation strategies</li> <li>Navigating the challenges and opportunities presented by emerging technologies</li> <li>Implementing best practices for sustainable digital transformation</li> <li>Maximising benefits while mitigating potential risks</li> <li>Driving business growth and improving profitability through technology adoption</li> </ul>Through extensive case studies, the book demonstrates the tangible benefits of effective transformation across various organisational functions. It serves as a practical roadmap for leaders seeking to harness the power of digital technologies while avoiding common pitfalls in the transformation journey.

A Leader's Guide to Strategy and AI Technologies

Digital Transformation

Anti-Racist Knowledge-Making

Decolonizing Critical Management Studies

Traditional growth is failing, but not because you aren't doing enough. The model itself is obsolete.



In AI Marketing, Jason Y. Liu explores why the familiar "Marketing Funnel" has become a graveyard for companies in the age of intelligence. As AI takes over user judgment and attention becomes a scarce resource that can no longer be simply purchased, businesses must shift from a Traffic Economy to an Intent Economy.






This book is not a collection of abstract concepts but a "Growth Operating System" (Growth OS) designed for the next decade of business. It provides an architectural blueprint for the Autonomous Enterprise, built on three core pillars:
The Content Engine: Transitioning from artisanal handcrafting to an industrial-scale "Content Factory" using the original Talk to Create workflow.


The Advertising Engine: Mastering the "Black Box" of algorithmic distribution through Signal Engineering and saturation testing.



The Private-Domain Engine: Deploying AI Agents as super-salespeople to eliminate decision friction and automate trust-building 24/7.



Featuring 12 specific AI Growth Playbooks derived from the practices of global giants like Amazon, Netflix, Coca-Cola, and Haier, this guide walks leaders through omnichannel dominance, GEO (Growth Engine Optimization), and the revolutionary shift toward A2A (Agent-to-Agent) Marketing.

Whether you are a CMO looking to become a Growth Architect or an entrepreneur building a "Unicorn of One," this book is your survival manual for the dawn of the intelligent civilization

From the Traffic Funnel to the Intelligent Flywheel,A Paradigm Revolution in Corporate Growth

AI Marketing

Inside Asset Management

When Alpha Equals Beta

Practical Lessons for Entrepreneurs and Leaders It’s Not Rocket Science delivers twenty-five real-life lessons from entrepreneur Bill Holmes, who grew a £5 billion global enterprise from a small office above a hair salon. This engaging guide shows readers that success is not about complexity but more resilience, adaptability, and clarity of thought. <ul> <li>Learn essential entrepreneurship lessons</li> <li>Discover specific strategies for growth and market approach</li> <li>Build resilience and adaptability in a changing world</li> <li>Avoid costly mistakes through real-world insights</li> <li>Develop faster communication and decision-making skills</li> </ul> With wit and wisdom from forty years in business, Holmes proves that challenges become opportunities when approached with the right mindset. It’s Not Rocket Science is a must-read for entrepreneurs, leaders, and professionals ready to thrive in today’s dynamic business world.

25 Real-Life Lessons to Help Entrepreneurs Start, Grow, and Lead a Successful Business

It's Not Rocket Science

The need for resilience at organisational, department and individual level has never been greater. Geopolitical conflict, climate change, supply chain disruption and political instability are just a handful of the risks that leaders must mitigate to ensure stable business operation and optimum effectiveness. Project resilience refers to the ability of a project or initiative to anticipate, adapt and recover from unexpected challenges, disruptions or uncertainties. It involves the capacity to withstand shocks, maintain functionality in the face of adversity, and quickly recover to a stable state. Resilient projects underpin resilient organisations; a resilient organisation produces sustainable competitive advantage. This book offers a structured framework - the Project Resilience Maturity Model - to assess and enhance resilience in organisations. The authors begin by considering different approaches to project resilience, and by identifying potential tensions therein. In the second part, methods of sustaining project resilience are examined, focusing on the perspective of the project manager, personal responsibility and the role of leadership. The latter part of the textbook provides practical tools and applications to assess and enhance project resilience. Throughout, the authors employ a pedagogical framework designed to ensure maximum effectiveness for students and practitioners. Chapters are organised to reflect the evolution of project resilience maturity, moving from early-stage compliance to strategic integration and transformative resilience. Concepts are introduced in a sequential order that builds on what has come before, with Key Takeaways summarising each chapter's most critical points. Fictional case studies illustrate how topics can be been implemented in a complex project management setting, while Key and Dormant Tensions highlight potential blind spots. Demystifying complex topics without sacrificing scholarly rigour, Project Resilience provides you with a strategic approach to ensuring projects are well-equipped to withstand uncertainties and adapt to dynamic conditions. It is the perfect textbook to support advanced Project Management and Organisational Resilience courses, and to provide practical methods for leading responsible organisations.

Navigating Tensions from Control to Transformation

Project Resilience

Navigate the MBA research journey with clear methodology, structure and confidence. Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines. Mirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum. Grounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, Emmanuel Mogaji connects academic research principles with applied business problem solving. This textbook includes: - Clear learning outcomes aligned to postgraduate research modules - Worked examples demonstrating each stage of the research process - Key concepts and terms to support methodological understanding - Exercise questions and real-world examples with applied tasks &gt;Supported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, Research Methods for MBA Students equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.

Completing Projects and Dissertations

Research Methods for MBA Students

“Sage advice about how to bring out the best in others—and yourself.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential Become the boss everyone wants to work for in this must-read guide from top executive coach Sabina Nawaz. Whether you’re an executive or newly promoted to manager, you’re most likely succeeding at your job, but may wonder if you are reaching your full potential as a boss. Most top performers suspect they aren’t, and Sabina Nawaz, former Microsoft executive and elite Fortune 500 coach, says they’re usually right. But it’s often hard to recognize the problem or know how to address it. Nawaz taps her experience and proprietary data from executives at Amazon, Microsoft, Google, Motorola, Nordstrom, the United Nations, and more, to offer managers everything they need to know to succeed at the job. Her work reveals that as our job expands, the added pressure to perform can cause us to act out of character, and our increased power can blind us to the impact of those actions. Even the most well-intentioned manager can quickly become the boss nobody wants to work for. You’re the Boss is your executive coach. It offers a fresh, evidence-based framework for managing pressure and power with grace and intelligence. These proven strategies guide you to anticipate the unavoidable hazards of leadership without changing who you are. Discover a powerful new way to manage yourself and others to become the boss you want to be—and others need.

Become the Manager You Want to Be (and Others Need)

You're the Boss

Stories of authenticity, resilience and reinvention from the iconic entrepreneur

Still Bobbi

Le concept de gouvernance est venu et intervenu pour rappeler au monde que cette entreprise vit, quotidiennement, avec des mentalités différentes, des pensées différentes, des idées divergentes, des visions trop souvent basées sur des points de vue individuel et personnel, et surtout des comportements et des attitudes étonnantes et surprenantes mais justes et acceptables, car le concept de l'entreprise insiste sur la caractère humain et social à l'intérieure de cette entité économique, tenant compte des impacts et conséquences des approches contemporaines sur le sujet.

Quelques Principes Préliminaires de la Gouvernance d'Entreprise, avec Étude du Cas Algérien

Become the best board member you can be--and build a high-performing board around you.Boards have become increasingly vital in an era of uncertainty, transformation, and investor activism--and you feel the calling to serve. You're ready to share your expertise and judgment with the executive team, work with the rest of the board, and lead your organization to sustained success. But the skills and approaches that you exercised so well in your career may not be the most effective ones now. High performance in the boardroom is a different challenge--and serving, building, and leading a governing board are skills you must develop.The Harvard Business Review Board Member's Handbook is your road map for effectively leading and governing a range of enterprises. This book shares insider accounts of boardroom excellence--and boardroom drama--from companies worldwide, and it provides director checklists, practical guidelines, and step-by step tools that can be applied to strategy development, risk assessment, and the toughest decisions.You'll learn to: <ul><li>Raise your board worthiness and be invited to serve on the right boards--whether it's your first seat or you're a veteran</li><li>Get your voice heard, build your influence, and make your presence valued</li><li>Create the right architecture and structure for a high-performing boardroom</li><li>Recruit high-quality board and executive talent</li></ul>Keep this comprehensive guide as a personal adviser and professional companion as you establish your board legacy and lead your organization into the future.HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack--whatever your role.

How to Win Your Seat, Build Value, and Lead with Impact

Harvard Business Review Board Member's Handbook

Achieving Excellence

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