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An extremely rare and intimate look into the extraordinary life and death of legendary A$AP Mob founder A$AP Yams and the internationally acclaimed music and art collective that includes luminaries A$AP Rocky and A$AP Ferg. Never before has the history been told in words and pictures. As Forbes once said, “Hanging with ASAP Mob…is unlike any other experience in music.” This is the experience.
A$AP Yams is one of the most influential figures in hip hop history. From his high school-aged A&R work with Jim Jones' legendary Diplomats Records, to his pioneering role at the then-nascent intersection between hip hop and the internet with his #RNT Tumblr account, to the revolutionary geographically-agnostic sound of his early production for the A$AP Mob, Yams (née Steven Rodriguez) irrevocably changed the cultural and musical landscape for generations to come.
Featuring hundreds of little and never-before-seen exclusive photographs, A$AP Yams: Making of a Mob explores the founding and history of one of the most iconic collectives of this young century. Produced in concert with the A$AP Foundation charity, all royalties will be donated to the Foundation's mandate of community outreach, food security, and drug education for the youth of New York City.