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Mehmood M: YOUR JOB WAS NEVER WRITING
CODE

YOUR JOB WAS NEVER WRITING CODE

WHY AI IS EXPOSING THE REAL SKILL GAP

Competing in tech today requires an understanding of "product-led growth" Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth," which Harvard Business School Lecturer Frank Cespedes calls, "probably the fastest-growing go-to-market model for businesses globally." Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales<n>-<n>led companies are combining product-led growth tactics with more traditional go-to-market initiatives.</n></n> Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.

How Zoom, Hubspot, Atlassian, and Other Top Companies Use Product-Led Growth ... for Low-Cost Customer Acquisition and Expansion

Freemium

Letters from a Messy Tech Optimist

No Prize for Pessimism

A Platform Mindset is a leadership book that shows how organizations can unlock scale and innovation by combining long-term platform investments with a culture of collaboration, trust, and shared purpose. Marcus Fontoura's career, and indeed this book, has largely been about the ethos needed to build powerful platforms. A tech platform is a reusable system that implements a core piece of functionality, such as identity. In this case, an identity platform provides a solution for users to log-in to multiple services. Developers gain agility when using platforms, as they don't need to implement the whole system from scratch and can focus on the new, differentiating innovations. A platform, however, is an external dependency. Thus, using a platform implies teams taking a dependency on other teams. This requires coordination and collaboration. It is impossible to build the large-scale, complex systems of today without relying on platforms and their multiplier effect to build a scalable identity solution once and reuse it many times in all the company's services. This means that modern technology organizations need to be highly collaborative, with all their sub teams interacting in an open way, in which ideas are generated, developed, and propagated in an environment that empowers the developers to be themselves and let their creativity flourish. Platforms are the seeds of innovation and require their daily dose of creativity and collaboration to blossom into the systems that impact our lives and society in a positive way. Fontoura truly believes we can create a better world through technology and a platform mindset is the foundation.

My Lessons from Developer to CTO

A Platform Mindset

Data centres are involved in the sorting, sifting, storage, aggregation, and monetization of transactional data critical to data capitalism. Tucked away in high-rise buildings or peri-urban areas, data centres are largely invisible and fundamentally resource-intensive, and deploy extractive, energy-intensive technologies. In the context of artificial intelligence, data centre energy consumption has skyrocketed. Data Centre Entanglements addresses external challenges, specifically, contemporary geopolitical struggles between China and the USA to become the world's data hegemon and supply chain issues related to critical minerals and semiconductors, as well as internal issues such as data centre sustainability, which is particularly acute in countries facing significant water and power stresses. Given their essential infrastructure status in many countries, data centres are immune to public scrutiny, leading to transparency and accountability issues. The special relationship that data centres--in particular, hyperscale data centres owned by Big Tech--have with the State is reflected in the migration of public data to privately-owned data centres. Thomas focuses on this relationship in the context of data localization, data sovereignty, risk, the politics of greening and renewable energy, and incentives such as access to subsidized land, tax breaks, and unrestricted labour supply. The book concludes with a discussion on the democratization of data centres and makes a case for diversity in data centre ownership, including community-based ownership.

Geopolitics, Vulnerabilities, Sustainability, Activisms

Data Centre Entanglements

Real-World Solutions for Reshaping Healthcare Through Artificial Intelligence and Beyond

Strategies for Artificial Intelligence in Healthcare

*** THE NEW YORK TIMES BESTSELLER ***&nbsp;* WINNER OF THE SABEW BEST IN BUSINESS BOOK AWARDS 2025 FOR BUSINESS REPORTING *&nbsp; What if the greatest business success story of the twenty-first century was hiding the West's gravest mistake?For two decades, Apple poured billions into China, training millions of workers and building the most advanced supply and manufacturing system in history. But those same investments transferred knowledge, skills and power, handing China the tools to challenge America's dominance and putting Apple in the middle of a new Cold War between two superpowers.Based on hundreds of exclusive interviews, Patrick McGee's gripping exposé reveals Apple's vulnerability for the first time - and shows how one company's triumph inadvertently reshaped the global balance of power.'Devastatingly clear'&nbsp;New York Times&nbsp;'Scrupulously reported'&nbsp;New Yorker&nbsp;'Absolutely riveting'&nbsp;Peter Frankopan &nbsp;'Disturbing and enlightening'&nbsp;Chris Miller&nbsp;'This is&nbsp;the best book about Apple ever written'&nbsp;Ben Thompson,&nbsp;Stratechery&nbsp;

The Capture of the World's Greatest Company

Apple in China

St. Martin's Griffin

WINNER OF THE FINANCIAL TIMES AND SCHRODERS 2024 BUSINESS BOOK OF THE YEAR AWARD In November of 2022, a webpage was posted online with a simple text box. It was an AI chatbot called ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the scenes, battles for control and prestige between the world's two leading AI firms, OpenAI and DeepMind, who now steers Google's AI efforts, has remained elusive - until now. In Supremacy, Olson, tech writer at Bloomberg, tells the astonishing story of the battle between these two AI firms, their struggles to use their tech for good, and the hazardous direction they could go as they serve two tech Goliaths whose power is unprecedented in history. The story focuses on the continuing rivalry of two key CEOs at the center of it all, who cultivated a religion around their mission to build god-like super intelligent machines: Sam Altman, CEO of OpenAI, and Demis Hassabis, the CEO of DeepMind. Supremacy sharply alerts readers to the real threat of artificial intelligence that its top creators are ignoring: the profit-driven spread of flawed and biased technology into industries, education, media and more. With exclusive access to a network of high-ranking sources, Parmy Olson uses her 13 years of experience covering technology to bring to light the exploitation of the greatest invention in human history, and how it will impact us all.

Supremacy

Right now, thousands of people are experimenting with AI tools. But most of them are only scratching the surface.They generate text. They test prompts. They play with new tools.Very few people understand the real opportunity.AI is not just a tool. It is leverage.In How to Really Make Money with AI, Adrian Stone shows how individuals can use artificial intelligence to build real digital income streams - even without a technical background.This is not a book about hype or complicated theory.It is a practical guide to using AI to create real value, build projects, and generate income.Inside this book you will learn how to: - Use AI to research ideas faster than ever before - Create content, ebooks, and digital products using AI - Build simple software tools and useful automations - Turn AI workflows into real services people will pay for - Find profitable opportunities where AI creates leverage - Get your first client or first sale using AI-powered work - Build systems that produce results instead of just outputThe biggest mistake people make with AI is focusing on tools.The real money comes from outcomes.Businesses don't pay for prompts. They pay for results.This book shows you how to use artificial intelligence to: build digital products sell services automate work create real income opportunitiesWhether you are an entrepreneur, freelancer, creator, or simply curious about the economic potential of AI, this book will help you move from experimentation to execution.The opportunity is already here.The question is simple: Will you use AI to consume content - or to build something valuable?Start building today.

Build Digital Products, Sell Services, Automate Work, and Turn Artificial Intelligence into Real Income

How to Really Make Money with AI

Most companies talk about digital transformation. Few actually transform. Think Digital, Beyond Digital isn't another book about technology, it's a book about clarity, simplification, and change. Rui Pedro Silva reveals why 70% of transformations fail and what the best leaders and organizations do differently: they stop chasing trends and start thinking beyond digital while going digital. After two decades leading global change in companies such as Puma, adidas, and A.P. Moller–Maersk, Rui Pedro Silva delivers a field-tested roadmap to make your business truly digital first, by thinking it from the outside in and building it from the inside out. He combines hard-won executive experience with peer-reviewed academic research to bring structure and simplicity to what often feels chaotic. Through real stories, from small shops that went global to giants that lost their way, Rui Pedro Silva shows how to connect strategy with behavior and vision with execution using his signature frameworks: ASCEND, FRAME, SCRIPT, ENRICH, CORE5, and the 4-Floor Model. Each one turns complexity into clarity and change into measurable progress. If you're tired of buzzwords and want to truly lead transformation, not just manage it, this book is your blueprint. Whether you run a startup or a multinational, it will help you see your organization as it really is, understand your market and customers, align people around what matters most, and build momentum that lasts. Because digital transformation isn't about being the most technical. 	 	It's about being the most ready to change.

How to Lead Inside by Stepping Outside

Think Digital, Beyond Digital

If you’ve ever streamed a show on HBO Max, seen a Formula One race, hummed a tune on SiriusXM, bought concert tickets via Ticketmaster, or watched an Atlanta Braves game, you’ve crossed paths with John Malone. You just didn’t know it. John Malone remains a stranger to most people, though millions have been touched by the technologies and content he made possible. In Born to Be Wired, this legendary “cable cowboy” shares stories from behind the scenes of the most transformative deals in media, entertainment, and technology. He recounts the extraordinary saga of how America was wired—how a single copper strand evolved from a rural TV antenna service into a high-speed backbone powering the internet and clearing the path for Amazon, Facebook, and Google. Malone offers an insider’s account of launching television’s first cable networks—including Discovery, TBS, QVC, and BET—and the strategy behind era-defining mergers, from Warner Bros. Discovery to Live Nation Entertainment. His Liberty Media ventures, including Formula One, have delivered long-term returns often compared to Berkshire Hathaway. More than a business story, this is a personal reflection—from a quiet kid with a mechanic’s curiosity to a media visionary confronting the costs and consequences of disruption in an industry he helped reshape. Trained at the storied Bell Labs and gifted with a mathematical mind, Malone saw patterns in complexity. Where others saw chaos, he saw systems—and reconfigured companies with the precision of an engineer, unlocking value no one else could see. Sweeping, revealing, and deeply human, Born to Be Wired offers a rare glimpse into the logic—and the life—behind the screen.

Lessons from a Lifetime Transforming Television, Wiring America for the Internet, and Growing Formula One, Discovery, Sirius XM, and the Atlanta Braves

Born to Be Wired

YOUR JOB WAS NEVER WRITING CODE

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