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Mehmood M: YOUR JOB WAS NEVER WRITING
CODE

YOUR JOB WAS NEVER WRITING CODE

WHY AI IS EXPOSING THE REAL SKILL GAP

Data centres are involved in the sorting, sifting, storage, aggregation, and monetization of transactional data critical to data capitalism. Tucked away in high-rise buildings or peri-urban areas, data centres are largely invisible and fundamentally resource-intensive, and deploy extractive, energy-intensive technologies. In the context of artificial intelligence, data centre energy consumption has skyrocketed. Data Centre Entanglements addresses external challenges, specifically, contemporary geopolitical struggles between China and the USA to become the world's data hegemon and supply chain issues related to critical minerals and semiconductors, as well as internal issues such as data centre sustainability, which is particularly acute in countries facing significant water and power stresses. Given their essential infrastructure status in many countries, data centres are immune to public scrutiny, leading to transparency and accountability issues. The special relationship that data centres--in particular, hyperscale data centres owned by Big Tech--have with the State is reflected in the migration of public data to privately-owned data centres. Thomas focuses on this relationship in the context of data localization, data sovereignty, risk, the politics of greening and renewable energy, and incentives such as access to subsidized land, tax breaks, and unrestricted labour supply. The book concludes with a discussion on the democratization of data centres and makes a case for diversity in data centre ownership, including community-based ownership.

Geopolitics, Vulnerabilities, Sustainability, Activisms

Data Centre Entanglements

'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology 'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' - Financial Times It's on your phone. It's on your children's phones. It's on more than a billion screens across the planet, serving up joy, creativity and connection. But behind the slick feed of the world's most addictive app lies ruthless ambition and a global war for control. This is the dramatic, untold story of TikTok. Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White reveals how TikTok's visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked by the most effective recommendation algorithm in the world. But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her location. Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between two superpowers, desperate to survive. It is the story of how your attention became the world's moннннst valuable - and dangerous - commodity. 'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

The Secret Story of TikTok

Every Screen on the Planet

Built to Trust is a strategic, practical guide for founders, CEOs, board members, and business leaders navigating today's volatile landscape of cybersecurity risks, evolving data privacy laws, and disruptive AI technologies. Drawing from firsthand experience in building, scaling, and advising technology companies, Darren Gallop delivers a clear-eyed, actionable roadmap for turning digital trust into a strategic asset-- before a crisis forces your hand. Rather than focusing on technical how-tos or fearmongering, the book reframes security, privacy, and responsible AI as leadership imperatives critical to growth, resilience, and competitive advantage. It equips readers with the mindset, vocabulary, and frameworks they need to lead confidently through scrutiny from customers, investors, regulators, and the media. In a world where trust is harder to earn and easier to lose than ever before, Built to Trust makes the case that protecting data, anticipating AI risks, and embedding ethics into design aren't just IT concerns; they're core to how modern organizations build value, attract talent, win deals, and stand out in crowded markets.

A Leadership Guide for the New World of Ai, Cyber, and Privacy Risk

Built to Trust

A practical guide to help unlock potential savings of over 30% in IT spend, this book presents a framework for IT executives to identify hidden cost reduction opportunities, improve business alignment and redirect savings toward critical digital transformation and innovation initiatives while maintaining operational stability.Unlike books that focus solely on financial optimization of public cloud services like AWS, Azure and Google, this one expands the scope to address cost savings across all types of enterprise IT assets, whether hardware, software, or even services. Readers will gain concrete strategies to assess FinOps maturity, understand IT spend factors, and implement optimization levers across their entire technology landscape. Through real-world case studies and a flexible Enterprise FinOps framework, the book provides actionable methods to reduce technology debt, fuel innovation, and align IT investments with business objectives, potentially unlocking millions in savings that can be redirected to strategic priorities like innovation and transformation. It positions IT from a cost-center to becoming a driver of business growth.This guide is primarily designed for IT practitioners with budget decision-making authority, particularly CIOs and their executive management teams responsible for enterprise IT services. It also serves middle and senior managers seeking departmental cost optimization, independent consultants specializing in IT financial management, and students interested in this emerging field.

Unlock Operational Savings to Bootstrap your Innovation and Transformation

The CIO’s Guide to Enterprise FinOps

Letters from a Messy Tech Optimist

No Prize for Pessimism

AI and Cyber Governance: The Executive Playbook for Safe and Responsible AI is a book researched and written by cyber experts Ariel Evans and Ajay Singh with contributions from leading from Cyber Intelligence4U including top CISOs, CIOs, CTOs, DPOs, and cyber attorneys to help businesses prepare for the safe and intelligent use of AI.The book is a comprehensive playbook that bridges the gap between the complex world of artificial intelligence and its practical applications for business. Covering regulation requirements, governance, cyber controls, explainability, and privacy in easy-to-understand language, it is an essential resource to navigate and address the opportunities, complex challenges, and responsibilities associated with AI technologies and provides a roadmap for businesses to implement a safe AI program. Each area is explored from a business perspective to allow the reader to understand how this relates to their role in a company and to harness the power of AI in their respective fields and concludes with a section on how to create a step-by-step AI program. In addition, real-life examples of the challenges that any business needs to address as it rolls out AI-based applications are presented throughout.This book will empower readers, whether they are IT professionals, tech enthusiasts, business leaders, or students, with the necessary knowledge and insights to create a safe and responsible AI program.

The Executive Playbook for Safe and Responsible AI

AI and Cyber Governance

Routledge Studies in Innovation, Organizations and Technology

This book is based around two key premises; all software is an artefact of human construct, and all software shapes the behaviours of those who use it directly or experience its influence indirectly. With the rise of popular consumer facing generative AI tools, never has understanding these two premises been more important or more obscured. This book explores the relationship between people and software as a relationship between a tool and its users.Through a series of exemplar cases, it presents an examination of the historical development of software from a critical perspective with special attention given to the consequences of using this software and assumptions made around its neutrality. The author explores the development of the World Wide Web, Word and Excel, and social media, concluding with an investigation of how the principles identified in these earlier examples are now being found within public interface generative AI tools. The book looks beyond the functionality and user interface of the software to look at it as a complex artefact of human manufacture by exploring the wider cultural and technical environment in which the software is created and considering the political, economic and social forces that come to bear on the software and becomes embodied within. This narrative approach provides readers with valuable insights into the influences of specific software on contemporary society and business, encouraging them to apply a critical lens to their own and their organisation's software use.This book is a novel read for academics and students within software development, information systems, AI and critical management studies.

Artefacts, Systems and Spectacle in the Age of AI

Critical Software Studies

“Phenomenal…a jaw-dropping book.” —Jon Stewart, The Daily Show Named by The New York Times, The New Yorker, and Prospect magazine as a best book of the year, this “scrupulously reported” (The New Yorker) and “astonishing” (The Daily Telegraph, London) book rivets with its portrayal of how Apple allowed itself to become dependent on China for a huge percentage of its manufacturing, making it vulnerable and unwittingly laying the groundwork for the Asian superpower to rival the US in technological expertise. After struggling to build products on three continents, Apple turned to China’s seemingly endless supply of cheap labor. It soon deployed thousands of engineers, trained millions of workers, and invested hundreds of billions of dollars to create the most advanced global supply chain. These efforts fueled the iPhone’s dominance—but also laid the foundation for a powerful, state-supported Chinese electronics industry. What began as a business decision evolved into a cautionary tale of global trade, tech rivalry, and national security. Without intending to, Apple helped Beijing acquire technological influence that could now be weaponized—a central concern in the ongoing US-China tech war. Drawing on over two hundred interviews, Patrick McGee exposes never-before-reported details from Silicon Valley to Shenzhen: internal emails, secretive executive meetings, and overlooked voices inside the company’s China operations. You’ll meet the “Gang of Eight” executives tasked with appeasing Beijing, a Mormon missionary who launched Apple retail in China, and a veteran whose dreams of improving factory conditions were crushed by both Apple’s demands and Xi Jinping’s authoritarian crackdown. From Foxconn and Tim Cook to the Chinese Communist Party and Taiwan Semiconductor, this is a revelatory look at how Apple, in seeking efficiency, became entangled in the very politics it once claimed to challenge. For readers of Chip War, American Factory, and The Big Short, Apple in China is a searing examination of corporate power, Chinese nationalism, deglobalization, and the fragile relationship between Silicon Valley and the world’s rising superpower.

The Capture of the World's Greatest Company

Apple in China

You approach the AI like a nervous suitor. "Could you please, maybe, if it's not too much trouble..." The model smells weakness. It gives you generic sludge, hedged disclaimers, and forgettable output. You blame the AI.The fault is not in the model. The fault is in the prompter.Petruchio's Mindset for AI draws from an unlikely source: Shakespeare's greatest comedy of transformation. The play's hero does not shout or beg. He woos boldly. He corrects theatrically. He sets high expectations and refuses to accept less. By the end, the shrew is not broken. She is transformed into a willing, joyful partner.The same principles work with GPT, Claude, Grok, and Gemini.This is not a technical manual. No chain-of-thought templates. No few-shot examples. Those tactics change as models change. This book teaches a mindset that works across every task, every model, every year.You will learn: <ul><li>The five elements of masterful wooing that turn vague prompts into brilliant output</li><li>How to correct with theatrical flair-not frustration</li><li>Three perils of long conversations and the reset protocol that fixes them</li><li>The paradox of constraints: why starving bad habits produces excellence</li><li>Five pillars of the Petruchio mindset: confidence, playful dominance, mood-reading, deprivation, and expectation</li></ul>Includes: Side-by-side examples, extended exercises, and a quick-reference appendix of 25 remedies for common failure modes.Whether you write code, create content, conduct research, or generate art, this book will change how you talk to AI. Read it in an hour. Apply it for a lifetime.Boldly woo. Shrewdly starve. Joyfully command.

The Taming of the Prompt

Petruchio's Mindset for AI

What if China was never actually going to win?What if the same system that built Alibaba, Tencent, and Huawei into global giants was quietly, systematically, destroying them from the inside - all along?What if the billions in state funding, the army of engineers, the billion-user apps, the relentless 996 work culture - were never enough, because the ceiling was built in before the foundation was ever poured?Jack Ma gave one honest speech. Ninety days later, the world's most famous entrepreneur had vanished. The world's largest IPO - $37 billion - erased in 48 hours. Six hundred billion dollars in shareholder value, gone.That wasn't bad luck. That was the system working exactly as designed.Too Big to Win reveals the five hidden forces inside China's tech economy that guarantee its greatest companies can never go all the way. The engineers are real. The ambition is real. The technology is real.But so is the ceiling.Want to know what's holding China back - and what it means for the future? The answer is waiting inside.

The Self-Defeating Superpower: Inside the US-China Tech War and the System China Cannot Fix

Too Big To Win

The Framework That Transforms MSPs Into Indispensable Partners Technology service providers know how to keep systems running. But technical excellence alone no longer guarantees client loyalty or sustainable growth. When every provider offers similar tools and response times, clients default to price comparisons. The result is a race-to-the-bottom pricing dynamic that threatens profitability and limits potential. MSP to MVP provides the missing methodology. Author Chris Day draws on more than twenty years of experience building and scaling technology service businesses to introduce the Six Disciplines of Customer Success, a practical operating system for managing and growing long-term client relationships. Inside, you will learn how to: <ul> <li>Understand what clients need at different stages of their business journey</li> <li>Measure relationship health before small issues become big problems</li> <li>Deliver value that resonates with business leaders</li> <li>Build repeatable processes that drive retention and growth</li> </ul> Whether you lead a growing service business or manage client relationships daily, this book equips you with actionable insights to build unbreakable partnerships and achieve sustainable growth.

Building Unbreakable Partnerships in the Customer Success Era

Msp to MVP

Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company Founding Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Along the way, they evolved, innovated and executed as a single entity to deliver impact, while aligning with Snowflake's number one company value: put customers first. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success. This book covers Snowflake' sales and marketing evolution through three phases of the company: Startup, Build and Scale. Readers will learn: <ul> <li>How and when to jumpstart your sales and marketing teams.</li> <li>How to develop product market fit and your competitive strategy.</li> <li>Why business partners are critical to sales success.</li> <li>The importance of establishing a culture early, and how.</li> <li>Why demand gen should be marketing's northern star.</li> <li>What success looks like when hiring, retaining and saying goodbye.</li> <li>Building for a billion: restructuring sales, scaling a data-driven marketing team.</li> </ul> This book targets startup founders and executives, venture capital partners and the boards of directors of early- and mid-stage technology startups. Sales and marketing are often neglected in these companies, with focus squarely placed on engineering and product teams that determine sales and marketing functions. There is a better way. Armed with the strategies and tactics contained in this book, senior stakeholders of startup companies can jump-start and align their sales and marketing go-to-market strategy sooner and with more impact.

How Snowflake Scaled Its Go-To-Market Organization

Make It Snow: From Zero to Billions

YOUR JOB WAS NEVER WRITING CODE

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