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Thorpe I: Your Brand's Content Sucks

Your Brand's Content Sucks

How to Develop Your Brand Voice and Strategy, and Create Content That Doesn't Get Ignored

A SHORT COURSE IN NLP BASICS. 7 Lessons in&nbsp;Neuro-Linguistic Programming&nbsp;is a quick course in leading people, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is. * Lesson 1: What is neuro-linguistic programming? * Lesson 2: Identify empowering and limiting beliefs * Lesson 3: Recognize how we represent information to ourselves * Lesson 4: Use precision questions to find out what people mean * Lesson 5: Identify different communication filters * Lesson 6: Use the six levels of change and reframing * Lesson 7: Increase your options Explore the main themes and ideas in NLP, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Neuro-Linguistic Programming&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Neuro-Linguistic Programming in 7 Steps

7 Lessons in NLP

Daniel Jung

Alexander Hennig

Lehrbuch mit eLearning-Kurs

Digitales Marketing Schritt für Schritt

Dieses Buch ist Ihr praxisnaher Leitfaden für erfolgreiche digitale Kommunikation. Es zeigt, wie hochwertiger Online-Content entsteht – strategisch geplant, suchmaschinenoptimiert und zielgruppengerecht formuliert. Ob Website, Blog, Social Media oder Whitepaper: Die Autorin vermittelt fundiertes Wissen zur Content-Erstellung, zur Leseransprache und zum Online-Schreibstil. Mit konkreten Handlungsempfehlungen, Best Practices und Tools lernen Sie, wie Texte, Bilder und Videos wirken, gefunden werden und Ihre Zielgruppe begeistern. 
Die 2. Auflage berücksichtigt aktuelle Entwicklungen wie KI-gestützte Texterstellung, das veränderte Suchverhalten der Gen Z und die wachsende Bedeutung von Social SEO. Ein unverzichtbares Werk für alle, die Content nicht nur produzieren, sondern mit Wirkung und Strategie gestalten wollen.

Für Content Creator, Marketingverantwortliche, Texter*innen und alle, die digitale Inhalte professionell einsetzen.

Dieses Buch ist Ihr praxisnaher Leitfaden für erfolgreiche digitale Kommunikation. Es zeigt, wie hochwertiger Online-Content entsteht – strategisch geplant, suchmaschinenoptimiert und zielgruppengerecht formuliert. Ob Website, Blog, Social Media oder Whitepaper: Die Autorin vermittelt fundiertes Wissen zur Content-Erstellung, zur Leseransprache und zum Online-Schreibstil. Mit konkreten Handlungsempfehlungen, Best Practices und Tools lernen Sie, wie Texte, Bilder und Videos wirken, gefunden werden und Ihre Zielgruppe begeistern.&nbsp;
 
 Die 2. Auflage berücksichtigt aktuelle Entwicklungen wie KI-gestützte Texterstellung, das veränderte Suchverhalten der Gen Z und die wachsende Bedeutung von Social SEO. Ein unverzichtbares Werk für alle, die Content nicht nur produzieren, sondern mit Wirkung und Strategie gestalten wollen.
 Für Content Creator, Marketingverantwortliche, Texter*innen und alle, die digitale Inhalte professionell einsetzen.

Mit KI, Strategie und SEO zu wirksamen Texten für Web, Social Media und Suchmaschinen

Guten Content schreiben 2.0

Routledge Studies in Marketing

Contemporary Issues in Inter-Brand Communication

Brand-to-Brand Engagement

BUSINESS COMMUNICATION AND SOFT SKILLS addresses the paramount importance of developing essential competencies for navigating contemporary professional landscapes and higher education. In an increasingly interconnected and dynamic world, effective communication and robust soft skills are critical for individual career progression and organizational success. However, integrating these vital skills into educational frameworks and adapting them to evolving workplace demands, including virtual environments, presents significant challenges that require strategic approaches.
This book delves into cultivating communication and professional competencies, exploring interpersonal skill development within virtual learning settings, and outlining a strategic consulting framework for practical application. It examines communication competence from theoretical underpinnings to practical manifestations, analyzes the profound impact of culture and language on communication practices, and provides guidance on effective public speaking. Furthermore, the text investigates leveraging Information and Communication Technologies and identifies specific soft skills crucial for mass communication professionals.
This comprehensive resource is designed for students, educators, researchers, and professionals seeking to enhance their understanding and application of business communication and soft skills.

Effective Business Communication and Interpersonal Soft Skills

You can have a sharp mind and still disappear on screen.

Zoom to Success: Present Like a Pro identifies the gap between having strong ideas and landing them under live, on¿camera pressure. Credibility takes shape through how you show up on screen, as work unfolds visibly and in real time. Virtual presentations, meetings, and interviews do more than convey information. They determine how others experience your thinking in the moment.

Most professionals never learned how to think on their feet, speak clearly, and stay grounded on camera. When nerves spike or attention thins, their thinking freezes at the moment it matters most. Zoom to Success addresses that failure by strengthening improvisation, so presenters stay present and move forward as conditions shift.

Nancy Ancowitz focuses on the mechanics of presence when conditions are imperfect. She zeroes in on the moments presenters dread because those moments decide outcomes. A shaky opening. A sudden tech failure. A zinger question that disrupts your train of thought. The book treats these as expected disruptions and shows how to recover footing without losing authority or momentum.

Zoom to Success reflects how communication actually unfolds on screen. Attention drops. Energy shifts. Pressure rises fast. Ancowitz shows how to respond, stay intentional, and perform effectively without becoming performative. The book positions performance as the purposeful coordination of thinking, voice, and body under pressure, even when technology distracts or glitches on screen. It treats this as a disciplined practice grounded in clear thinking, physical steadiness, vocal use, and sustained attention to the virtual room.

The book also integrates the strategic use of AI as a preparation and sparring partner for thinking. It uses AI for rehearsal as a low¿stakes way to practice thinking aloud and pressure¿test ideas, helping presenters test language, probe weak spots, and refine points of view before going live, so they can stay coherent and responsive when the moment turns unpredictable.

Zoom to Success speaks to people whose ideas should carry weight once they land and whose credibility comes under scrutiny on screen. It values durability over surface polish. It keeps pace with real workplace demands and holds up when consequences are real.

Present Like a Pro

Zoom to Success

“A fascinating look into why people reveal what they do about themselves—and how we can all communicate better with others.” —Arthur C. Brooks, bestselling author of From Strength to Strength A groundbreaking book on the surprising potential of revealing more of ourselves to others, from a celebrated Harvard Business School professor and expert on the psychology of personal disclosure decisions We all know the feeling: that gut-wrenching post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep our mouths shut, guard our emotions, and lock away our most personal thoughts. But what if we’ve been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of sharing more than we think we should, with our spouses, friends, colleagues, and even strangers. Drawing on over a decade of research and real-life stories, behavioral scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Learning to be more vulnerable and open at work and at home can unlock some of life’s richest rewards: deeper friendships, stronger professional relationships, greater well-being, and, yes, even love. Revealing is a road map for making smarter, bolder, and ultimately more satisfying decisions about just how much you want to share and why.

“A fascinating look into why people reveal what they do about themselves—and how we can all communicate better with others.” —Arthur C. Brooks, bestselling author of From Strength to Strength A groundbreaking book on the surprising potential of revealing more of ourselves to others, from a celebrated Harvard Business School professor and expert on the psychology of personal disclosure decisions We all know the feeling: that gut-wrenching post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep our mouths shut, guard our emotions, and lock away our most personal thoughts. But what if we’ve been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of sharing more than we think we should, with our spouses, friends, colleagues, and even strangers. Drawing on over a decade of research and real-life stories, behavioral scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Learning to be more vulnerable and open at work and at home can unlock some of life’s richest rewards: deeper friendships, stronger professional relationships, greater well-being, and, yes, even love. Revealing is a road map for making smarter, bolder, and ultimately more satisfying decisions about just how much you want to share and why.

The Underrated Power of Oversharing

Revealing

Bist du einer von vielen, die gute Arbeit leisten - aber trotzdem übersehen werden?
Oder wissen Menschen sofort, wer du bist, wofür du stehst und warum sie dir vertrauen sollten?

Social Media bietet heute jedem die Möglichkeit, sichtbar zu werden. Doch Reichweite und Views allein machen noch keine starke Personal Brand.
Entscheidend ist:
- Aufmerksamkeit zu gewinnen
- im Gedächtnis zu bleiben
- Vertrauen aufzubauen
Erst wenn Menschen deinen Namen mit etwas verbinden, kann er an Wert gewinnen - und du zur ersten Wahl werden.
Als Kamiar Bar Bar und Maurice Impraim mit Teaching Finance begannen, waren ihre Inhalte fachlich gut, doch ihre ersten Videos sah kaum jemand. Dann ging eines davon viral und innerhalb weniger Monate wuchs ihre Reichweite rasant.
Doch auch Hunderttausende Follower und Millionen Views sorgten nicht automatisch dafür, dass Menschen ihre Namen kannten und wussten, wofür sie standen.
Genau hier setzt WIE VIEL IST DEIN NAME WERT? an.
Kamiar und Maurice beschäftigen sich mit der Frage, warum manche Menschen Aufmerksamkeit gewinnen, im Gedächtnis bleiben und Vertrauen aufbauen, während andere trotz großer Kompetenz kaum wahrgenommen werden.
Die entscheidenden Mechanismen liegen für die beiden tiefer als kurzlebige Algorithmus Hacks oder die perfekte Posting Uhrzeit:
- Was weckt Aufmerksamkeit?
- Was bleibt im Gedächtnis?
- Welche Rolle spielen Haltung, Wiedererkennbarkeit und die eigene Geschichte?
- Und wie entsteht aus Reichweite eine Community, die einem wirklich vertraut?
Aus ihren eigenen Erfahrungen haben Kamiar und Maurice ein System entwickelt, das Unternehmern, Experten und Kreativen dabei hilft, ihre Sichtbarkeit gezielt aufzubauen.
Sie sprechen über:
- die Angst, sich öffentlich zu zeigen
- die Wirkung von Reibung und klarer Positionierung
- Storytelling
- Content
- Personal Brands
- Reputation
Und über eine Erkenntnis, die sie selbst erst lernen mussten:
Tausend echte Fans können wertvoller sein als Millionen Views.
WIE VIEL IST DEIN NAME WERT? zeigt, was es braucht, damit Menschen sich an dich erinnern und du zur ersten Wahl wirst.

Bist du einer von vielen, die gute Arbeit leisten – aber trotzdem übersehen werden? Oder wissen Menschen sofort, wer du bist, wofür du stehst und warum sie dir vertrauen sollten?Social Media bietet heute jedem die Möglichkeit, sichtbar zu werden. Doch Reichweite und Views allein machen noch keine starke Personal Brand. Entscheidend ist: - Aufmerksamkeit zu gewinnen - im Gedächtnis zu bleiben - Vertrauen aufzubauen Erst wenn Menschen deinen Namen mit etwas verbinden, kann er an Wert gewinnen – und du zur ersten Wahl werden. Als Kamiar Bar Bar und Maurice Impraim mit Teaching Finance begannen, waren ihre Inhalte fachlich gut, doch ihre ersten Videos sah kaum jemand. Dann ging eines davon viral und innerhalb weniger Monate wuchs ihre Reichweite rasant. Doch auch Hunderttausende Follower und Millionen Views sorgten nicht automatisch dafür, dass Menschen ihre Namen kannten und wussten, wofür sie standen. Genau hier setzt WIE VIEL IST DEIN NAME WERT? an. Kamiar und Maurice beschäftigen sich mit der Frage, warum manche Menschen Aufmerksamkeit gewinnen, im Gedächtnis bleiben und Vertrauen aufbauen, während andere trotz großer Kompetenz kaum wahrgenommen werden. Die entscheidenden Mechanismen liegen für die beiden tiefer als kurzlebige Algorithmus Hacks oder die perfekte Posting Uhrzeit: - Was weckt Aufmerksamkeit? - Was bleibt im Gedächtnis? - Welche Rolle spielen Haltung, Wiedererkennbarkeit und die eigene Geschichte? - Und wie entsteht aus Reichweite eine Community, die einem wirklich vertraut? Aus ihren eigenen Erfahrungen haben Kamiar und Maurice ein System entwickelt, das Unternehmern, Experten und Kreativen dabei hilft, ihre Sichtbarkeit gezielt aufzubauen. Sie sprechen über: - die Angst, sich öffentlich zu zeigen - die Wirkung von Reibung und klarer Positionierung - Storytelling - Content - Personal Brands - Reputation Und über eine Erkenntnis, die sie selbst erst lernen mussten: Tausend echte Fans können wertvoller sein als Millionen Views. WIE VIEL IST DEIN NAME WERT? zeigt, was es braucht, damit Menschen sich an dich erinnern und du zur ersten Wahl wirst.

Unübersehbare Personal Brands: Wie Menschen zu Marken werden

Wie viel ist dein Name Wert

Most workplace conflicts aren’t about facts—they’re about emotions. Learn how to uncover hidden triggers, repair relationships, and turn team tension into stronger collaboration and results. Workplace conflict rarely begins with facts—it begins with emotions. In this book, conflict expert Tish Robinson reveals why most workplace disputes persist: Leaders focus on procedures while ignoring the emotional triggers that drive resentment, misunderstanding, and team breakdown. Drawing on twenty-five years of research and global consulting, Robinson introduces a practical framework for uncovering the real source of conflict and transforming tension into stronger working relationships. At the center of the book is Robinson’s mediator mindset and the memorable 2HUGS framework, a set of tools that helps managers slow emotional reactivity and guide employees toward genuine resolution. Readers learn how to <ul><li>identify emotional triggers and unmet needs rooted not just in work issues but also in childhood baggage or personal challenges,</li><li>reframe “facts” as perspectives to reduce defensiveness and encourage reflection,</li><li>facilitate dialogue that helps colleagues resolve conflict themselves rather than imposing top-down solutions, and</li><li>repair damaged relationships across cultural, generational, and personality differences.</li></ul> Perfect for frontline managers, HR professionals, and team leaders, this book reframes conflict as a signal—not a failure. When leaders learn to surface the emotions beneath disagreement, conflict becomes an opportunity for trust, growth, and stronger teams.

Most workplace conflicts aren’t about facts—they’re about emotions. Learn how to uncover hidden triggers, repair relationships, and turn team tension into stronger collaboration and results. Workplace conflict rarely begins with facts—it begins with emotions. In this book, conflict expert Tish Robinson reveals why most workplace disputes persist: Leaders focus on procedures while ignoring the emotional triggers that drive resentment, misunderstanding, and team breakdown. Drawing on twenty-five years of research and global consulting, Robinson introduces a practical framework for uncovering the real source of conflict and transforming tension into stronger working relationships. At the center of the book is Robinson’s mediator mindset and the memorable 2HUGS framework, a set of tools that helps managers slow emotional reactivity and guide employees toward genuine resolution. Readers learn how to <ul><li>identify emotional triggers and unmet needs rooted not just in work issues but also in childhood baggage or personal challenges,</li><li>reframe “facts” as perspectives to reduce defensiveness and encourage reflection,</li><li>facilitate dialogue that helps colleagues resolve conflict themselves rather than imposing top-down solutions, and</li><li>repair damaged relationships across cultural, generational, and personality differences.</li></ul> Perfect for frontline managers, HR professionals, and team leaders, this book reframes conflict as a signal—not a failure. When leaders learn to surface the emotions beneath disagreement, conflict becomes an opportunity for trust, growth, and stronger teams.

A Leaders Guide to Finding and Fixing What Really Drives Interpersonal Friction at Work

The Conflict Beneath the Conflict

YES! You've been selling your whole life. You just may not have been doing it on purpose, and that's why you might not be where you think you should!

Every job interview you've nailed, every skeptical boss you've won over, every idea you've fought for in a room that wasn't ready to hear it - that was sales. And for traditional sellers chasing quotas and commission that's also sales. They both require the discipline of moving people, ideas, and opportunities forward with confidence and intention.
Most people leave that power completely to chance. This book changes that.

Written by Karlyn Kieffer former television anchor, former Chief Diversity Officer at the United States Tennis Association, sales enablement expert and founder of Pro Tip Partners - Wait What? I'm in Sales? is a masterclass in persuasive communication for both traditional sellers and everyone who influences others for a living. Which is... basically... everyone.

Drawing on two decades of high-stakes experience across broadcast journalism, corporate leadership, and sales enablement, Karlyn delivers a unique formula for the way influence works: prepare obsessively, read the room relentlessly, and show up with the kind of presence that makes people lean in before you've finished your first sentence.

Inside, you'll find the ACTION Sales Framework, the Customer Cue Card, and the Interviewer's Mindset. These proprietary tools were built from real results, including compressing enterprise sales cycles by up to 50%. You'll learn why improv training is the most underrated skill in any sales toolkit, how to handle objections without flinching, and why the meritocracy myth - the belief that talent alone determines outcomes - is the single most expensive blind spot a high performer can carry.

This is not a book about becoming someone you're not. It's about recognizing the seller, the communicator, and the closer you already are, and a repeatable system to leverage for success.

Three parts. Fourteen chapters. A career's worth of hard-won insight made immediately usable.

If you've ever walked out of a conversation thinking I should have said that differently, this book is for you.

Like it or not, you're in sales. Now, give it a read, and go close some business!

Wait, What? I'm in Sales?

Kompetenz für Marketing- und Verkaufsverantwortliche

Kompetenzorientiertes Wissen mit Praxisbeispielen, Repetitionsfragen und Antworten

Digital Business für Marketing- und Verkaufsverantwortliche

Build a powerful LinkedIn presence that opens doors to career opportunities In today's competitive job market, talented professionals risk career invisibility when they lack a strong LinkedIn presence. The LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job shows you how to build authentic professional influence while working as a full-time employee. Written by James Cheo, Chief Investment Officer at a global bank and LinkedIn Top Voice who grew his following to over 80,000 while maintaining his day job, this book delivers proven strategies for transforming your LinkedIn profile from digital résumé to career catalyst. The LinkedIn Playbook for Employees guides you through every aspect of building a sustainable LinkedIn presence, from optimizing your profile and defining your value proposition to crafting compelling content that resonates with your target audience. You'll discover how to develop 3-5 content pillars that give your voice structure, master storytelling techniques that make your expertise memorable, and leverage the psychology of attention to ensure your posts get noticed. The book reveals technical best practices including optimal posting times, format strategies that drive exceptional engagement, and how to use LinkedIn's features to dramatically amplify your reach. You'll also discover: <ul> <li>How to transform your profile into a reputation engine that converts visitors into meaningful connections and generates substantially more career opportunities</li> <li>Content strategies built on proven psychological principles that significantly increase post retention and generate far greater visibility than passive engagement alone</li> <li>Trust-building frameworks that establish you as more credible than corporate messaging and position you for internal recognition and advancement</li> <li>Measurement and analytics approaches that translate visibility into tangible outcomes including promotions, collaborations, speaking engagements, and strategic career moves</li> <li>Ethical boundaries and sustainability practices that prevent burnout while building long-term professional influence through consistency rather than viral moments</li> </ul> Perfect for professionals, job seekers, entrepreneurs, career changers, university students, and business leaders, The LinkedIn Playbook for Employees provides a comprehensive roadmap for building a professional brand that differentiates you in your industry, adds genuine value to your network, and creates sustainable career opportunities. Written from the perspective of an employee rather than an influencer, this practical guide shows you how to amplify your voice without losing your authenticity or jeopardizing your position.

How to Build Your Professional Brand Without Losing Your Job

The LinkedIn Playbook for Employees

Your Brand's Content Sucks

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