xProducts

When every product you could ever want to buy is at your fingertips, companies face a massive challenge: proving you're better than the competition. This is especially true when your product isn't all that special to begin with.

For organizations relying on "quality" or "customer service" to win new business, the traditional sales pitch is no longer enough. Without the "x" - the total experience of working with your organization - you're trapped in a commodity race where the only way to compete is price.

In xProducts, author Aidan Hennebry offers a new lens to analyze Sales & Marketing problems that will challenge and compel your company farther than before. Expanding far beyond solely abstract concepts, xProducts gives you a pragmatic plan to reclaim your market share.

This book is the actionable guidebook to turning your entire external business process into your greatest selling feature. It will provide you with the frameworks to secure a future your competitors can't touch.