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Tombro M: Writing about Objects

Writing about Objects

Crafting Nonfiction from Things

A Guide to Changing Bridal Fashion from the 18th to the 21st Century

How to Read a Wedding Dress

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells. Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience—and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to: <ul> <li>Skip brainstorming and pinpoint your core message by listening to new leads and customers</li> <li>Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel</li> <li>Troubleshoot tractionless copy and use formulas to find messaging that pops</li> <li>Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice</li> <li>Connect with marketers and salespeople to strategize and and create copy that energizes your team</li> </ul> Transform your copywriting into salesmanship in print. With The Copyselling System’s surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

The Secret System for Driving Conversions and Maximizing Revenue

The Copyselling System

Finally finish the first draft of your novel with a method that maximizes efficiency, speed, and joy. After months (or years) of writing, are you left with nothing but a folder full of false starts? Do you have a novel you were once excited to write but abandoned after only a few chapters-or even halfway through? Are you trapped in an endless cycle of rewrites, self-doubt, and perfectionism? Enter the Novel Fast Drafting Method: a proven approach for getting your book out of your head and onto the page in as little as 30 days. Jessica Brody, best-selling author of Save the Cat! Writes a Novel, will guide you step-by-step through her 3-phase process that's helped thousands of writers finish their first drafts in weeks instead of years: · Mindset: Adopt the mindset of a "chronic finisher" and overcome the destructive beliefs that cause 97% of writers to quit · Preparation: Build your story's foundation, set achievable goals, and prepare both your day-to-day life and writing schedule for success · Drafting: Master proven strategies to maintain consistent momentum, discover the story faster, and finish in record time-so you're ready to revise with confidence and clarity With fast drafting, you'll gain the mental space, freedom, and motivation to easily and more joyfully finish every writing project you start-faster than you ever thought possible.

Finish Your Novel in 30 Days with the Fast Drafting Method

Page One to Done

With rejection and intense commitment such integral parts of the writing life, many struggle to stay with the creative process. Combining explorations of perseverance, intention, riding through failure, and meaning-making with bringing oneself fully into one's art, Stay With It offers writers practices to sustain their writing and their creative life. Through a hybrid of craft, pedagogy, memoir and personal essay that call upon reflective exercises and prompts, Cindy Shearer helps writers understand themselves as artists as well as the nature of writing as an artistic process and practice. Drawing on knowledge from art forms beyond writing, from dancing to visual art, this book shows writers how to: - Develop their own tools for sustaining their practice that are adaptable and unique to them - See rules as opportunities and that there is no right or required process - Recognize failure as a way to probe what they really want as writers - Ask questions to understand their markets and create sustainable processes based on external drivers - Discern their true goals focused around what they truly want to create. Moving, illuminating and inspiring, Stay With It will help writers discover and claim a process they can rely on for support again and again.

Practices for Sustaining the Writer's Work and Life

Stay With Writing

From the all-time bestselling mind behind Batman: The Dark Knight Returns, Daredevil, 300, and Sin City, Push the Wall is part memoir, part master class for budding artists and writers by one of the greatest living creators whose work has influenced pop culture for decades. Frank Miller is our greatest living comic book writer and artist. Frank Miller shares his life, and through, his artistic process. Miller’s artistic influence is evident in so very much of our popular culture, perhaps most notably with Batman—every film adaptation from the past forty years has been influenced by Miller’s work with the dark knight. Simply, Frank Miller has transformed the way comics are told. Here, Frank’s mix of autobiographical lessons evokes Patti Smith’s Just Kids as it weaves his struggles as a seventeen-year-old kid fresh from Vermont into a seedy 1970s New York City with his eventual success on reimagining Daredevil and Wolverine. From there to Miller’s rescue and revitalization of Batman, to his time in Hollywood, the Sin City comics and film adaptations he would codirect, and the retelling of the Spartans’ last stand in 300. Miller, by constantly challenging himself as an artist and writer on his terms, built an iconoclastic career. With over a dozen illustrations of Miller’s art, Push the Wall is the work of his career—it is a masterclass as it encapsulates his life in sixteen lessons for the aspiring creative reader.

My Life, Writing, Drawing, and the Art of Storytelling

Push the Wall

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

Writing Creativity and Soul

“Conversational essays on wonder . . . A&nbsp;meditation on what gives life meaning. . . . A loving sermon on the rewards of children’s books.”&nbsp;―Kirkus Reviews Make Believe is bestselling children’s author Mac Barnett’s rallying cry for art and imagination, and a celebration of the power of storytelling in all our lives. It’s anincisive, intimate, and timely invitation to approach children’s literature not only as an art form worthy of deep study and criticism, but as a portal into the lives of the children. And at a time when we are faced with a national literacy crisis,&nbsp;he&nbsp;champions the profound joys of literature and the importance of reading for pleasure. What if children are a great audience for art? What if they are in fact better equipped to engage deeply with stories than adults? What if humans’ ability to appreciate art is, if not innate, awakened early in childhood? Well, then we’d better do our best to make some good kids’ books. Written with humor and academic rigor, Make Believe&nbsp;reads like a letter from your smartest and funniest friend. Includes spreads from Goodnight Moon and Busy, Busy Town, illustrations by Caldecott Medalist Jon Klassen, and cover art by celebrated illustrator Carson Ellis. &nbsp;

On Telling Stories to Children

Make Believe

For those with countless ideas but not enough time, this invaluable guide shows even the busiest people how to finally finish the book they’ve always dreamed of. Do you dream of writing a novel but can’t seem to find the time? Maybe you’ve started and stalled, or you’ve been waiting for the “perfect” moment that never comes. With humor, proven strategies, and inspiration from your favorite authors, novelist and writing teacher Kim Purcell shows you how to finish your book—even if you only have 15 minutes a day. In Write&nbsp;a Novel in 100 Days, you’ll learn: <ul><li>How to build a consistent, joyful writing habit with just&nbsp;15 “Magic Minutes” a day</li><li>A simple four-act structure with&nbsp;22 essential plot points&nbsp;to keep your story on track</li><li>Daily skill-building exercises&nbsp;that transform overwhelm into steady progress and nurture creativity</li><li>Fast, playful ways to&nbsp;beat self-doubt, perfectionism, and&nbsp;writer’s block</li><li>How to use short, focused steps to create a complete, compelling&nbsp;draft in 100 days</li></ul> Whether it’s your first book or your fifth, this&nbsp;guide&nbsp;will help you finally write forward with confidence. Joyful, supportive, and practical, Write a novel in 100 Days will get your story out of your head and onto the page, so you can hold your finished book in your hands. Don’t wait for the perfect time to write your book. Start today, and let these 100 days change your writing—and your life.

The Busy Writer's Guide to Finishing Your Book Fast

Write a Novel in 100 Days

In a world where artificial intelligence threatens to outpace human creativity, this compelling guide offers practical advice on reclaiming creative voice. James Lough empowers readers to access deeper, more original currents of thought and feeling than AI can reach.Lough begins by offering expert guidance on developing an emergent writing practice. Readers will learn to spark inspiration, write from authentic feeling, and distinguish voice from style. Each chapter features practical exercises which encourage readers to rediscover their unique voice, unearth personal stories, and tap into wells of creativity that no machine can replicate. Lough teaches the skills to deliver ideas and insights to readers, use structure to enhance flow, and create fully-developed characters. He explains the benefits of the SAVE sequence (specific, active, variety, emphasis), as well as demystifying the publishing process.Reclaiming Creative Voice in the Age of AI is an accessible and practical guide for students and teachers, as well as an invaluable guide for self-study.

Reclaiming Creative Voice in the Age of AI

Emergent Writing

Japanese Bamboo Crafts widmet sich der jahrhundertealten Tradition der japanischen Bambushandwerke. Das Buch stellt Bambus nicht nur als Material, sondern als kulturelles Medium vor, das eng mit Alltagsleben, Teezeremonie, Architektur, Handwerk und ästhetischer Philosophie Japans verbunden ist.

Behandelt werden die wichtigsten Techniken, Stilrichtungen und Anwendungsbereiche der japanischen Bambusverarbeitung - von Geflechten und Gebrauchsobjekten bis hin zu künstlerischen Arbeiten und zeitgenössischem Design. Historische Entwicklungen werden ebenso beleuchtet wie regionale Besonderheiten und die Rolle einzelner Meister und Werkstätten.

Das Buch verbindet kulturhistorische Einordnung mit anschaulichem Bildmaterial und richtet sich an Leserinnen und Leser mit Interesse an japanischer Kultur, traditionellem Handwerk, Designgeschichte und materieller Kultur.

Japanese Bamboo Crafts

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment. From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes: -How PR campaigns work -Giving and receiving writing feedback -AP style tips and helpful AI terms -Writing SMART Objectives &gt;Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team. Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!

The PR Writing Workshop

Writing about Objects

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