<div class="raw-html-embed"> Kennen Sie schon unseren Geschäftskundenservice? <a href="/fuer-geschaeftskunden">Wir beraten Sie gerne</a>.</div>

NL_Doormat: Hintergrundfarbe des Newsletter Banners unten in der Doormat. Mit # eingeben z.B. #1405BE

NL_Doormat: Verlinkung zur Newsletter Seite

Über uns

À propos de nous

Zahlung und Lieferung

Paiement et livraison

Nachhaltigkeit

Durabilité

Open Access

Datenschutz

Protection des données

Karriere

Carrière

Impressum

Mentions légales

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Elborough Travis: Untitled Travis
Elborough

Untitled Travis Elborough

Ley Lines, Alfred Watkins and the Making of Our Wyrd World

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

"We are a much-lectured people," wrote Robert Spence Watson in 1897. Beginning at mid-century, cities and towns across England used the popular lecture for purposes ranging from serious education to effervescent entertainment and from regional pride to imperial belonging. Over time, the popular lecture became the quintessential embodiment of Victorian knowledge-based culture, which itself ranged from the production of new knowledge in the most elite of learned societies to the consumption of established knowledge in middle-class clubs and the hundreds of humble mechanics' institutions initially founded to provide scientific instruction to workers. What did the "average" Victorian talk and think about? How did the knowledge-based culture of lecture and debate enable men and women to demonstrate both civic engagement and cultural competence? How does this knowledge-based culture and its changing expression give us ways to look at Victorian citizenship long before the extension of the franchise? With engaging and accessible prose Anne Rodrick draws from a variety of primary sources to provide fascinating answers to these pertinent questions. Based on the analysis of several thousand lectures and debates delivered over more than 50 years, this book digs deeply into what those individuals below the most elite levels thought, heard, debated, and claimed as a badge of cultural competence. By the turn of the 20th century, the popular lecture was competing for attention with new institutions of leisure and of higher education, and the discourse surrounding its place in contemporary England helps illuminate important debates over access to and deployment of knowledge and culture.

Knowledge-Based Culture and Participatory Citizenship

Lecturing the Victorians

The Life and Legacy of the Marquis de Morès

The First Fascist

The Palgrave Handbook of Anarchism

1820-2025

A History of Iran-US Relations

Routledge Studies in First World War History

This book offers the most detailed operational analysis of British tank use during the First World War ever undertaken. Its conclusions - based on a wealth of primary sources - provides a fascinating insight into how the British Army conducted operations on the Western Front, and how such an apparently conservative institution respond to technological innovation.

This book offers the most detailed operational analysis of British tank use during the First World War ever undertaken. Its conclusions - based on a wealth of primary sources - provides a fascinating insight into how the British Army conducted operations on the Western Front, and how such an apparently conservative institution respond to technological innovation.

The Theory and Practice of British Tank Warfare on the Western Front during the First World War

Classic Essays in Jewish History

Jews and Renaissance Culture

Routledge Studies in the History of Science, Technology and Medicine

A century ago, the greatest pandemic since the Black Death engulfed the world. From spring 1918, a deadly form of influenza rapidly developed and struck hundreds of millions of people. By spring 1919, it had left 50 million dead. This book charts the enduring legacies of that cataclysmic year and tells the story of what happened after 1918. Not only did the pandemic haunt the individual and collective memories of survivors, it became a touchstone for generations tasked with protecting the health of nations and the international community.

A century ago, the greatest pandemic since the Black Death engulfed the world. From spring 1918, a deadly form of influenza rapidly developed and struck hundreds of millions of people. By spring 1919, it had left 50 million dead. This book charts the enduring legacies of that cataclysmic year and tells the story of what happened after 1918. Not only did the pandemic haunt the individual and collective memories of survivors, it became a touchstone for generations tasked with protecting the health of nations and the international community.

One Hundred Years of Pandemic Influenza

Adolf Hitler's plan to break British morale during the months after the D-Day landings in June 1944 involved the invention and implementation of the world's first rocket delivered warhead - the V1, or 'Doodle Bug' as it was christened by Londoners. Thousands were launched from their sites in the Low Countries against the British capital, killing 6,184 people and injuring 17,981. As the launch sites for the V1 were captured by Allied forces advancing through Belgium and into the Netherlands, a new, more terrifying rocket now hit London in mid-September, seemingly out of thin air - the V2. A streamlined rocket which stood as tall as a four-storey building, the V2 was highly advanced technology. Powered by a rocket engine burning a mix of alcohol-water and liquid oxygen, it blasted its way to the edge of space, before falling back to Earth at supersonic speed. Unlike the successes allied pilots and anti-aircraft crews had enjoyed shooting down the slower and more cumbersome V1, the V2 struck London almost undetected. It truly was Hitler's terror weapon made devastatingly real, causing over 30,000 casualties and leaving hundreds of thousands homeless, with the randomness of the strikes unnerving the British public even though their destructive capacity was less than the Blitz in 1940-41. But Winston Churchill's intelligence chiefs of SOE had known of the weapon weeks before it first struck the mainland as the Nazi boffins (led by Werner Von Braun who would go onto fame with the US Apollo Missions in the 1960s) tested the V2 in Eastern Europe. Away from prying eyes. Or, so they thought. In Stealing Hitler's Rocket, historian Guy Walters will reveal the true extent to how much we knew of this modern-day weapon and the operation by the Polish resistance to enable Britain and her allies to prepare for the day of reckoning.

The Incredible Mission to Smuggle a V2 out of Nazi-Occupied Europe to Britain

Stealing Hitler's Rocket

Routledge Environment and Sustainability Handbooks

This handbook consolidates the large and growing amount of knowledge and expertise in the field in the form of targeted contributions by leading experts. It will be of great interest to energy researchers across the world in a number of disciplines, as well as to museums, arts and environmental organisations, governments, and policymakers.

This handbook consolidates the large and growing amount of knowledge and expertise in the field in the form of targeted contributions by leading experts. It will be of great interest to energy researchers across the world in a number of disciplines, as well as to museums, arts and environmental organisations, governments, and policymakers.

Routledge Handbook of Energy Humanities

How Catastrophe Transformed Our World and Can Forge New Futures

Apocalypse

Untitled Travis Elborough

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema