Traction, 20th Anniversary Edition

A BenBella Books title.

Founded in 2001, BenBella Books is a publishing boutique that aims to be the publisher of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility, and a creative approach to marketing. With fourteen New York Times bestsellers, a slew of category leaders, and one title selling over two million copies, BenBella’s approach has delivered strong results?both for our firm and for our authors. BenBella publishes a range of nonfiction (and the very occasional fiction title) in a wide variety of categories and particularly likes quality nonfiction aimed at a niche market.