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Lubben S: To Protect Their Interests

To Protect Their Interests

The Invention and Exploitation of Corporate Bankruptcy

Why and how Atari’s first video game Pong established an industry that shapes consumers’ relationships to technology to this day. Pong is one of the longest, most consistently circulating video games. Released in 1972, it remains at our fingertips as an app from Google Play or Apple App Store, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s Pong encapsulates far more than the history of a video game and iconic game company. King Pong is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.&nbsp; Author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Guins brings us a unique history that reconsiders the launch of Atari’s Pong from the perspective of the company’s business practices. He follows the young West Coast startup from its early days first positioning its new product within the existing coin-op amusement industry in Silicon Valley to its later years establishing a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever.

Why and how Atari’s first video game Pong established an industry that shapes consumers’ relationships to technology to this day. Pong is one of the longest, most consistently circulating video games. Released in 1972, it remains at our fingertips as an app from Google Play or Apple App Store, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s Pong encapsulates far more than the history of a video game and iconic game company. King Pong is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.&nbsp; Author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Guins brings us a unique history that reconsiders the launch of Atari’s Pong from the perspective of the company’s business practices. He follows the young West Coast startup from its early days first positioning its new product within the existing coin-op amusement industry in Silicon Valley to its later years establishing a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever.

How Atari Bounced Across Markets to Make Millions

King Pong

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Management und Controlling im Mittelstand

<div>Dieses Fachbuch widmet sich alternativen Finanzierungsformen für den Mittelstand, die unter dem Oberbegriff der Crowdfinanzierung zusammengefasst werden.
</div><div><div>Mittelständische Unternehmen berufen sich seit jeher auf Stärken wie flexible Reaktionen, gute Kundenbeziehungen und hohe Produktqualität. In Bezug auf die Finanzierung waren in der jüngeren Vergangenheit recht unterschiedliche Meinungen zu vernehmen. Während auf der einen Seite von einer Kreditklemme und Liquiditätsengpässen die Rede war, sprachen andere Vertreter aus Wissenschaft und Praxis von einer starken Finanzkraft des Mittelstands. </div><div>Die hier vorgestellten alternativen Finanzierungsinstrumente - im Einzelnen sind dies Crowdlending, Crowdfunding und Crowdfinancing - haben gemeinsam, dass es sich um Finanzierung von Privatpersonen oder Unternehmen über Plattformen handelt, die Finanzmitteln von privaten (Klein-)Investoren vermitteln. Das Buch bietet neben theoretischen Argumenten auch empirische Ergebnisse aus einer Befragung von 414 Unternehmen aus dem Jahr 2015.
</div>
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Erläutert die Grundlagen erfolgreicher Crowdfinanzierung Stellt alternative Finanzierungsinstrumente im Einzelnen vor Mit konkreten, wissenschaftlich fundierten Handlungsempfehlungen für den Mittelstand

Crowdfinanzierung im Mittelstand

A hands-on guide to preparing your company for AI-powered digital transformation In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert guide to digital transformation that focuses on the competencies and your employees will need to have--and develop--to enable your organization to function in a world defined by generative artificial intelligence. The authors explain the knowledge, behaviors, and attitudes required to navigate an impactful digital transformation, offering you a methodical approach to meeting the technological moment. You'll learn how to begin, complete, and sustain a digital transformation and how to scale that transformation throughout your company. You'll also find: <ul> <li>Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them</li> <li>Interviews with more than 30 transformation professionals providing real-world insights into the process</li> <li>Incisive case studies, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization</li> </ul> Perfect for managers, executives, and other business leaders, Monster Transformation is a practical handbook for implementing the world's newest, most exciting technologies in your company. It's a hands-on, no-nonsense guide for leaders who want to stop talking and planning about theoretical digital transformation and, instead, make a real difference, right now.

Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization

Monster Transformation

Why Socially Responsible Investment Doesn't Work and How to Fix It

Profit vs. Progress

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"This is the story of Eastbay, a startup tale unlike most you've read. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront behind the main street in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here.This is the story of Eastbay, a company ahead of its time that mastered mail-order selling before Amazon existed. That understood the emerging cultural power of sneakers before anyone else saw it. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs.This is the story of Eastbay, founded by Art and Rick, born days apart and placed in bassinets next to each other--as different as two lifelong friends can be, but bonded by a friendship that's lasted through the wild, tumultuous, heady, difficult, exhilarating, frustrating, and ultimately massively rewarding lifetime of building a business that mattered with as talented and devoted a team as any two founders could hope for.Sneakers are a $100 billion business and a global obsession, and it all started in the pages of Eastbay, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

Contributions to Finance and Accounting

Climate change, COVID-19, Ukraine: it seems that crises are here to stay, which poses major challenges for the financial management of companies. This book addresses these issues, and present concrete approaches to resolving them.Until recently, the past was considered a reliable basis for predicting the future. As this is no longer the case, financial calculation and management models must take uncertainty into account. This affects the entire discipline of financial management, whether it is the valuation of goodwill in accounting, the estimation of capital costs in company valuation, or the strategic controlling of an international group of companies. There are three main challenges to be overcome: first, uncertainty must be integrated into traditional models, then uncertainty must be quantified, and lastly, potential developments must be modelled. This requires not only a deep understanding of the respective field, but also the ability to suitably adapt traditional models and techniques. This volume discusses these issues and offers new insights into how financial management will evolve in light of the current developments.

Climate change, COVID-19, Ukraine: it seems that crises are here to stay, which poses major challenges for the financial management of companies. This book addresses these issues, and present concrete approaches to resolving them.Until recently, the past was considered a reliable basis for predicting the future. As this is no longer the case, financial calculation and management models must take uncertainty into account. This affects the entire discipline of financial management, whether it is the valuation of goodwill in accounting, the estimation of capital costs in company valuation, or the strategic controlling of an international group of companies. There are three main challenges to be overcome: first, uncertainty must be integrated into traditional models, then uncertainty must be quantified, and lastly, potential developments must be modelled. This requires not only a deep understanding of the respective field, but also the ability to suitably adapt traditional modelsand techniques. This volume discusses these issues and offers new insights into how financial management will evolve in light of the current developments.

To Protect Their Interests

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