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Gerson D: Think of Others

Think of Others

What is Your Radius of Concern?

Sell Smarter provides insights into the overlap between artificial and emotional intelligence, and the challenges leadership faces, especially in sales. Today's buyers and sellers stand at the threshold of transformation, equipped to harness data, empathy, and technology to elevate every interaction. In this new era of AI business models, decisions unfold with confidence and speed, driven by sharper insights and a richer understanding of what truly matters.Past distinctions between the characteristics of hunters and farmers are giving way to a dynamic fusion: the best sales professionals blend relentless drive with genuine care, adaptability, and self-awareness-qualities strengthened by both AI and emotional intelligence (EQ). Outdated professional selling labels don't define tomorrow's leaders; they champion progress, remain humble, and stay alert to innovations that not only enhance performance but also build lasting trust.Embrace this journey not as a shift in tactics, but as an awakening-one where every seller and buyer unlocks new levels of possibility. The future will reward those who combine insight with heart, technology with empathy, and strategy with authentic connection.

Sell Smarter

Finger Puppet Pals

A cozy, rhyming board book for children ages 2-5 with an adorable ili pika finger puppet. A friend joins in my favorite games-- we're buddies through and through. Your friendship means the world to me. I'll always pika you! An ili pika is an adorable animal sometimes described as a bunny with a teddy bear face--and the inspiration for the Pikachu character. One such delightful ili pika plays a starring role in this interactive, cozy board book. This hands on story features simple rhyming text and an adorable, soft ili pika finger puppet.&nbsp;Young readers will love to watch Ili Pika interact with friends as they play games and share hugs! With Finger Puppet Pals, children will love to explore the plush finger puppet that shows through the cover and appears on each page of these hands-on board books, which encourage interactive play and motor skill development.

A finger puppet book

My Cuddly Ili Pika

A practical guide to building shared strategy that positively impacts culture and performance. The SOAR framework has been used for over twenty years in business, government, education, healthcare, and community settings. Strategy is most powerful when the people responsible for delivering it shape it. Yet, strategy often breaks down because the people expected to implement it were never involved in its creation. Valuable knowledge goes untapped, people become disconnected from decisions, and strategy struggles to translate into meaningful action. The SOAR Effect offers a better way forward. Developed by Jackie Stavros and grounded in more than two decades of research and global practice, SOAR helps readers build strategy through strengths, opportunities, aspirations, and results. The real-world stories and practical guidance demonstrate how shared strategy fosters trust, collaboration, purpose, and alignment. Readers learn how to do the following: <ul><li>Bring the right people into strategic decision-making</li><li>Identify the strengths of a team or organization to create value</li><li>Explore opportunities to expand possibilities for growth and innovation</li><li>Articulate aspirations that give people clear direction and a future they care about</li><li>Define meaningful results and connect them to action plans</li><li>Build shared capability so people at every level can think, plan, lead, and act strategically</li></ul> With case studies, questions, sample designs, and companion resources, this book gives readers a repeatable approach for creating a strategy that lives in the organization long after the planning session ends.

How Shared Strategy Transforms Results at Every Level

The SOAR Effect

In the ubiquitous age of technology, where digital screens often overshadow genuine interactions, how do we get people to put down their phones and pay attention? In SYNC: Transform Every Connection into an Awe-Inspiring Experience, communication expert Lynn Aliya invites you to experience the bold, unforgettable energy of human connection, at a time when it's never been more vital.
Drawing from her groundbreaking work on the original COVID playbook that enabled healthcare providers at Mount Sinai Hospital in New York City to navigate heart-wrenching moments with grace and empathy, Aliya unveils Four EASY Secrets designed to revolutionize your approach to communication.
With her innovative EASY acronym-Engage, Add to the conversation, Sync, and Yes And-you'll uncover the keys to capturing your audience's attention and building meaningful rapport instantly.
As technology accelerates at a dizzying pace, we often pay a hidden price: the erosion of empathy and meaningful exchange. Yet amid this digital noise, the core of human connection remains a vibrant force.
Through illuminating insights, practical strategies, and heartfelt anecdotes, SYNC: Transform Every Connection into an Awe-Inspiring Experience is the essential guide that empowers you to break through the barriers imposed by technology and reclaim the art of connection. Aliya's guidance reveals the untapped potential of empathy and engagement, teaching you how to elevate every interaction-whether face-to-face or on-screen-into an awe-inspiring experience.
Are you ready to reclaim the art of communication, the one skill that no device can ever replace? Join Aliya in this enlightening exploration of the human spirit and unlock the potential to captivate every audience you encounter. Embrace the challenge, and watch as your connections transform into awe-inspiring experiences!

Transform Every Connection Into An Awe Inspiring Experience - Captivate Your Audience's Attention With 4 EASY Secrets

SYNC

From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”&nbsp; <ol><li>Question every requirement.</li><li>Delete every possible step in the process.&nbsp;</li><li>Simplify and optimize.&nbsp;</li><li>Accelerate cycle time.&nbsp;</li><li>Automate.&nbsp;</li></ol>In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”&nbsp; <ol><li>Question every requirement.</li><li>Delete every possible step in the process.&nbsp;</li><li>Simplify and optimize.&nbsp;</li><li>Accelerate cycle time.&nbsp;</li><li>Automate.&nbsp;</li></ol>In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and SpaceX

The Algorithm

The Leadership Mirror, is a practical and introspective guide for leaders at every level who are committed to personal and professional development. Through a series of chapters that blend real-life experiences, actionable strategies, and insightful examples from industry leaders, this book addresses the foundational principles of effective leadership in today's dynamic workplace. From self-awareness and emotional intelligence to trust-building and adaptability, each chapter encourages leaders to reflect, grow, and inspire.What sets this book apart is its structured approach to guiding readers through self-improvement with introspective questions and concrete actions. The book's engaging narrative is centered around "Sara," a character whose journey embodies the challenges and successes of an evolving leader. The Leadership Mirror offers leaders a comprehensive framework to cultivate empathy, resilience, and adaptability in an era where these traits are more critical than ever.This book meets a crucial need in leadership literature by focusing on cultivating self-awareness and authentic connection with others-vital skills often overshadowed in conventional leadership guides. Designed as a resource for both seasoned and emerging leaders, it empowers readers with insights they can apply immediately to become the kind of leader others are eager to follow.

Look Inward. Lead Outward

The Leadership Mirror

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

The Handbook for Making Better Decisions Faster

Decide in an Hour

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

“Schlink knows how to tell a gripping yarn . . . [The Granddaughter] is a rewarding and wonderfully readable novel.” —The Guardian“A brilliant dissection of a fragmented nation in which a glimmer of hope relieves a somber but wholly memorable tale.” —Kirkus (starred review)From the bestselling author of The Reader, a striking exploration of the past, told through the story of a German bookseller’s attempt to connect with his radicalized granddaughter.It is only after the sudden death of his wife, Birgit, that Kaspar discovers the price she paid years earlier when she fled East Germany to join him: she had to abandon her baby. Shattered by grief, yet animated by a new hope, Kaspar closes up his bookshop in present day Berlin and sets off to find her lost child in the east.His search leads him to a rural community of neo-Nazis, intent on reclaiming and settling ancestral lands to the East. Among them, Kaspar encounters Svenja, a woman whose eyes, hair, and even voice remind him of Birgit. Beside her is a red-haired, slouching, fifteen-year-old girl. His granddaughter? Their worlds could not be more different— an ideological gulf of mistrust yawns between them— but he is determined to accept her as his own.More than twenty-five years after The Reader, Bernhard Schlink once again offers a masterfully gripping novel that powerfully probes the past’s role in contemporary life, transporting us from the divided Germany of the 1960s to modern day Australia, and asking what unites or separates us.Translated from the German by Charlotte Collins

“Schlink knows how to tell a gripping yarn . . . [The Granddaughter] is a rewarding and wonderfully readable novel.” —The Guardian“A brilliant dissection of a fragmented nation in which a glimmer of hope relieves a somber but wholly memorable tale.” —Kirkus (starred review)From the bestselling author of The Reader, a striking exploration of the past, told through the story of a German bookseller’s attempt to connect with his radicalized granddaughter.It is only after the sudden death of his wife, Birgit, that Kaspar discovers the price she paid years earlier when she fled East Germany to join him: she had to abandon her baby. Shattered by grief, yet animated by a new hope, Kaspar closes up his bookshop in present day Berlin and sets off to find her lost child in the east.His search leads him to a rural community of neo-Nazis, intent on reclaiming and settling ancestral lands to the East. Among them, Kaspar encounters Svenja, a woman whose eyes, hair, and even voice remind him of Birgit. Beside her is a red-haired, slouching, fifteen-year-old girl. His granddaughter? Their worlds could not be more different— an ideological gulf of mistrust yawns between them— but he is determined to accept her as his own.More than twenty-five years after The Reader, Bernhard Schlink once again offers a masterfully gripping novel that powerfully probes the past’s role in contemporary life, transporting us from the divided Germany of the 1960s to modern day Australia, and asking what unites or separates us.Translated from the German by Charlotte Collins

A Novel

The Granddaughter

When the plan can’t keep up with changing conditions, strategic judgment must. Strategic leaders increasingly make consequential decisions in the gap between strategic intent and the plan of action. They need to stay oriented toward what they are trying to create while continually deciding what to hold, what to adapt, and what to let go of to meet rapidly changing conditions. The challenge is that pressure can begin shaping those decisions before you realize it. Over time, hundreds of reasonable choices can add up to something no one intended. In this book, strategist and executive coach Karin Blair reveals a hidden lever behind strategic judgment: the inner capacity of the leader making those calls. Through a framework of interconnected agilities, you’ll learn to <ul><li>build emotional agility to recognize when self-protection and reactivity are shaping your judgment,</li><li>develop cognitive agility to widen the perspectives and possibilities you can consider before deciding, and</li><li>strengthen navigational agility to stay oriented and committed as conditions change and results remain uncertain.</li></ul> With practical insights and real-world examples, Blair helps you recognize when pressure is narrowing your judgment and build the agilities that strengthen your capacity over time, so you can draw on it when the stakes are high. You can’t change the terrain. But you can expand your inner capacity to navigate it.

Make better high-stakes decisions in uncertainty by developing the 3 agilities (emotional, cognitive, and navigational) needed to lead when no clear answers exist. Today's leaders face a difficult challenge: They must make high-stakes decisions before they have enough information to know whether those choices will succeed. Organizations operate in a BANI world, one that is brittle, anxious, nonlinear, and increasingly difficult to predict. Yet many leaders continue to make strategic decisions using mental models built for a more stable era. This book reveals why leaders often narrow their options under pressure, mistake activity for impact, and seek certainty when ambiguity demands something different. Executive coach Karin Blair shows that the quality of strategic decisions depends less on what leaders know and more on what they can hold without reacting, oversimplifying, or forcing premature resolution. Through a powerful framework built around 3 interconnected agilities, readers learn how to <ul><li>build emotional agility to stay grounded under pressure,</li><li>develop cognitive agility to hold competing perspectives and challenge assumptions, and</li><li>strengthen navigational agility to sustain commitment when results remain uncertain.</li></ul> Filled with practical leadership insights and real-world examples, this book helps leaders expand their decision field, choose coherence over relief, and create strategies that compound into meaningful long-term impact.

3 Agilities for Strategic Decisions

Capacity Under Pressure

How can we stay connected without losing ourselves, and be ourselves without turning against one another? We are always falling apart and coming together. Families feud and reconcile. Teams splinter and regroup. Communities, organizations, and nations fragment, fight, ally, and unite. Our biggest problem isn’t falling apart and coming together—it’s falling apart or coming together. Increasingly we’re getting trapped in two dangerous extremes: <ul><li>Combat (separateness without togetherness): pulling back into hostile camps, weaponizing differences, and fracturing into polarization and isolation.</li><li>Subordination (togetherness without separateness): demanding harmony, erasing difference, and silencing dissent.</li></ul> Drawing on thirty-five years of work with diverse groups at all scales all around the world—from apartheid and civil war to everyday organizational and family dynamics—bestselling author Adam Kahane offers a practical way to navigate between these extremes. At the heart of his approach is a recognition of two fundamental universal drives: love, our drive to connect and unite with others as interdependent teammates, and power, our drive to do our thing and realize ourselves as independent parties. Kahane shows how these drives can be harmonized only&nbsp; through building justice: living containers—boundaries, rules of the game, and norms—that enable us to be both separate and together as interrelated kin. Through gritty, real-world stories from Kahane’s professional and personal experiences, readers will learn how to <ul><li>steer between combat and subordination;</li><li>work more skillfully with love, power, and justice;</li><li>repair structures and relationships that are cracking; and</li><li>create conditions for people to live and work together across their differences.</li></ul> For anyone trying to lead a family, team, organization, community, or nation so people can remain themselves and stay connected, Falling Apart and Coming Together offers a hopeful, practical path forward and a survival guide for a fracturing world.

Adam Kahane, bestselling author of Collaborating with the Enemy, shows how justice helps families, organizations, communities, and nations repair broken relationships and live together better. A practical guide to using justice as the lever for balancing power and love in a world that is falling apart. We are always falling apart and coming together. In families, workplaces, communities, and nations, people pull back into smaller camps, harden boundaries, or force unity that leaves too many voices unheard. Adam Kahane names the twin traps of combat and subordination and offers a practical way to steer between them: the justice lever. Drawing on thirty-five years of work with divided groups around the world, along with intimate stories from family life and public life, Kahane defines justice as a functional tool. Justice is the container made of rules, norms, agreements, structures, and relationships that allows people to be both separate and together. Readers will learn how to <ul><li>recognize when relationships are slipping into combat or subordination;</li><li>harness power, the drive to realize ourselves;</li><li>harness love, the drive to unite with others;</li><li>construct justice containers that make collaboration and cohabitation possible; and</li><li>repair cracked containers in families, teams, organizations, communities, and public life.</li></ul> Brief and clear, with unforgettable stories from global peace work, climate negotiations, Indigenous health, family life, and organizational repair, this book gives readers a way to start repairing what is cracking right where they are.

A Theory and Practice of Love, Power, and Justice

Falling Apart and Coming Together

What if the biggest obstacle to your success isn't your team, your competition, or even the economy? What if it's the invisible rug you keep tripping over?

We all have rugs. Outdated habits trip us up. Silent expectations catch us off guard. Limiting beliefs go unquestioned for years. These hidden barriers sabotage our progress in life and leadership until disruption finally forces us to confront them.
RUG: How to Move What You Are Tripping Over and Lead with H.E.A.R.T. reveals how to uncover the patterns holding you back. You'll discover how to move beyond mere survival and lead with clarity, courage, and purpose.

This book centers around the H.E.A.R.T. Powered Leadership(TM) framework: Humanize, Empower, Ascend, Reimagine, Transform. It offers both deeply personal insights and practical guidance for leading with empathy, resilience, and vision.
Sherry Whitaker Budziak and Kevin G. Ordoñez have co-authored this blend of lived experience and actionable insight. Every chapter includes real-world stories, reflective prompts, practical exercises, and micro-moves you can implement immediately. Read it cover to cover or return to specific chapters whenever you need wisdom or fresh perspective.

In these pages, you'll learn how to:
Humanize people and yourself by seeing the person behind the screen, the data, and the role while giving yourself the same compassion you extend to others.


Empower others through trust that sparks creativity and courage.


Ascend into your full potential and rise above fear, even when uncertainty clouds the path ahead.


Reimagine outdated systems and assumptions that no longer serve you.


Transform yourself and your organization into something stronger.



RUG will forever change how you view leadership, disruption, and yourself. Whether you want to advance your career, inspire your team, spark innovation, strengthen resilience, take bold risks, or simply lead with greater clarity and courage, this book provides the mindset and tools to unlock your full potential.

Order your copy of RUG: How to Move What You Are Tripping Over and Lead with H.E.A.R.T. today. Discover the power of leadership when it starts with H.E.A.R.T. Everything begins with moving the rug.

How to Move What You're Tripping Over and Lead with H.E.A.R.T

Think of Others

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