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Jones M: The Virtual Office Model

The Virtual Office Model

Real Estate the New Way

"A brilliant, step-by-step guide to aligning price with customer behaviour." Rory Sutherland, Vice Chairman, Ogilvy Group Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value? If so, you're not alone. Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value. In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing. Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them. This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.

12 Steps to Unlock the Power of Pricing

The Pricing Sprint

Underground Techniques for Influencing Decisions and Winning More Clients

Sales Secrets of a Mind Reader

In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasingly turbulent global markets. The book describes the commercial realities of global markets while offering students and practitioners unique insights they can apply immediately to help them meet the challenges posed by tariffs, pandemics, technological change, cultural heterogeneity, and more. AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. Interactive Figures, Charts &amp; Tables: Appearing throughout the enhanced e-text, interactive figures, process diagrams, and tables facilitate the study of complex concepts and processes and help students retain important information. Even many of the simplest figures are interactive to encourage online readers to pause and absorb the information they present before scrolling on to additional reading. Interactive Self-Scoring Check Your Knowledge Questions and Practice Quizzes: Students can check their answers to the Check Your Knowledge questions at the end of each major chapter section instantly, and each chapter includes a self-scoring Practice Quiz to help prepare for graded assignments and exams.

Global Marketing Management

Joseph Pretotto

The Insider's Guide to Ontario Real Estate

The Ontario Real Estate Playbook

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

THE ASSISTED LIVING MILLION DOLLAR PLAYBOOK

USA Today Bestseller Warning: This book will make you more sales. But here's the thing: Pitching isn't just for salespeople; it's for anyone with a message, a mission, or a dream. Imagine walking into any conversation, meeting, boardroom, or Zoom call knowing exactly what to say to get the result you want. Whether you're closing a deal or simply wanting to be heard, your ability to pitch is the difference between missed opportunities and massive success. This book gives you the power to: <ul> Pitch authentically without sounding "salesy" Find clarity in your messaging Develop confidence in your voice Uplevel your authority and leadership skills </ul>

Pitch Secrets A to Z: How to Increase Your Influence, Impact, & Income

In the fast-paced world of modern business, streamlining sales meetings is essential for maintaining momentum, and leveraging digital tools has become the most effective strategy for efficient minute management. By utilizing AI-powered transcription services and automated note-taking platforms, sales teams can capture critical action items and client insights in real-time, eliminating the need for tedious post-meeting documentation. Integrating these tools with Customer Relationship Management (CRM) systems ensures that key takeaways are instantly logged and accessible, allowing representatives to focus their energy on building client rapport rather than administrative busywork. Ultimately, by shifting the burden of record-keeping to intelligent digital assistants, organizations can shorten meeting lengths, improve accountability, and ensure that every strategic discussion translates into actionable progress in the sales pipeline.

digital-tools-for-efficient-minute-management

streamlining-sales-meetings

Cómo levantar un equipo de ventas desmotivado en 15 días

Choosing tenants, raising the rent, returning deposits, and maintaining rental property--these are just a few of the things landlords do that are strictly regulated by California law. To avoid problems and hefty legal fees, rental property owners and managers need to know and comply with federal, state, and local rules, and use the proper legal forms. Fortunately, everything you need is in this book. Rent control and eviction protections are blossoming throughout California; alongside statewide protections, even small municipalities are enacting local ordinances that affect rent, terminations, and notices. This book contains a unique rent control chart that explains key provisions and gives information on how to learn more. No California landlord can afford to do business without checking for local ordinances and following them.

Rights & Responsibilities

The California Landlord's Law Book

In today's competitive markets, products can be copied, prices can be matched, and technology can quickly become obsolete. The relationships a business builds with its customers remain one of the few enduring sources of competitive advantage. Account management sits at the centre of those relationships, connecting marketing strategy, sales execution, customer insight, negotiation, pricing, distribution, and long-term value creation into a single professional discipline. This book provides a comprehensive and practical guide to account management, from foundational marketing principles to advanced key account development and strategic customer management. It explains not only how successful account managers sell, but how they think, plan, analyse markets, build trust, coordinate internal resources, and grow profitable customer relationships over time. The journey begins with the fundamentals of marketing, market analysis, segmentation, positioning, distribution channels, and competitive strategy. Readers are introduced to influential frameworks developed by leading scholars and practitioners, including the marketing mix, STP, Porter's Five Forces, SWOT analysis, value chain thinking, customer buying behaviour, diffusion of innovations, and positioning strategy. These concepts are translated into practical commercial applications that help account managers understand both their customers and the markets in which they operate. From there, this book explores the complete sales and account management process. It examines customer acquisition, relationship building, negotiation techniques, consultative selling, key account management, customer relationship management, digital communication channels, and the management of complex buying organisations and decision-making units. Special attention is given to understanding customer needs, creating value, and building long-term partnerships that generate sustainable growth for both supplier and customer. Commercial success depends on much more than closing deals. Account managers must understand pricing strategies, promotional tools, distribution structures, retail dynamics, international trade, and the financial impact of their decisions. This book therefore provides extensive coverage of pricing, channel management, retail structures, supply chains, customer profitability, contract management, tenders, international business, and commercial planning. Readers gain insight into how organisations create value, how products move through markets, and how strategic decisions influence commercial performance. This book also recognises that account management is both a commercial and a professional discipline. It addresses business etiquette, communication, stakeholder management, performance measurement, coaching, personal development, and ethical conduct. Throughout the text, theory is linked to real-world business practice, making the material relevant to students, sales professionals, account managers, key account managers, business developers, commercial leaders, entrepreneurs, and anyone responsible for managing customer relationships. Whether the objective is to win new customers, strengthen existing accounts, improve negotiation outcomes, increase customer lifetime value, expand key accounts, develop a sales career, or gain a deeper understanding of modern commercial management, this book offers a structured roadmap for success. Combining marketing, sales, strategy, finance, retail, distribution, negotiation, and relationship management into one integrated framework, it provides a complete view of how organisations create, deliver, and capture value through their customers.

Win, Grow and Retain Customers through Strategic Selling, Key Account Management and Relationship Marketing

Account Management

This book serves as a guide to Singapore's real estate, its value and valuation. It examines in detail the real estate market in Singapore, focusing on how property values are determined and how real estate valuations are conducted. Other topics discussed in the book include the impact of technology and digitalization on valuation practices and how Automated Valuation Models will shape the future of real estate valuation.

Real Estate Valuation In Singapore: Practices And Trends

The Virtual Office Model

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