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Persano L: The Synthetic Solopreneur

The Synthetic Solopreneur

Building a Six-Figure Empire with AI Workflows

When I Grow Up

Disrupting Unsustainable Competitors with Product-Planet Fit

Sustainability Strategy for Deviant Leaders

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Climate ventures face pressure to prioritise short-term returns. This book offers a five-step blueprint and global case studies to help entrepreneurs, investors and policy makers build scalable, mission-driven climate solutions with lasting impact.

How to Build a Sustainable Startup for Mission-Driven Entrepreneurs

The Climate Tech Blueprint

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

From Design to Business Strategy

The Complete Guide to Elevator Remodeling

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

My Playbook for Rising Against the Odds and Building a Billion-Dollar Business

Ignite Your Fire Within

Drawing on seven years of field research in the sex industry, this book explores the transformative potential of entrepreneurship. The authors take readers into the worlds of feminist pornography, modern burlesque, escort collectives, erotic domination, and non-profit support organizations to share stories of the women and transgender people using their businesses to challenge dehumanization. In doing so, the book shows how entrepreneurship is not just a tool for economic emancipation, but a vehicle for reclaiming humanity. These insights challenge dominant narratives about sex work, gender, and stigmatized labour, while extending scholarship on entrepreneurship and institutional theory. The authors ultimately show that even in the most constrained and stigmatized environments, people can shape work on their own terms.

Challenging Dehumanization Through Entrepreneurship in the Sex Industry

Bodies of Resistance

Handbooks in Economics

Handbook of the Economics of Identity: Volume 1

Understand the psychology that drives investor decisions and raise capital on your terms&nbsp; In&nbsp;Beyond the Pitch: The Psychology of Raising Venture Capital, Allison Baum Gates, General Partner at&nbsp;SemperVirens&nbsp;and Lecturer at Columbia Business School and Stanford Graduate School of Business, reveals why founders with similar backgrounds and financials receive vastly different valuations. Drawing on experience deploying more than $350 million into over 100 startups, she decodes the hidden dynamics behind fundraising outcomes.&nbsp; Beyond the Pitch&nbsp;features real-life stories and interviews with founders who have successfully and unsuccessfully raised venture capital, alongside candid insights from the investors who chose which companies would win. Readers learn how to read investor signals, navigate VC personality types,&nbsp;leverage&nbsp;the fear-of-missing-out psychology that drives decisions, and exploit hidden biases to their advantage.&nbsp; Readers will also discover:&nbsp; <ul> <li>How to&nbsp;identify&nbsp;whether a venture capitalist is genuinely interested in your company or simply gathering market intelligence&nbsp;</li> </ul> <ul> <li>Why VCs ghost founders and proven strategies for re-engaging investors who have gone silent after&nbsp;initial&nbsp;meetings&nbsp;</li> </ul> <ul> <li>The specific personality types common among venture capitalists and how to tailor your approach to each one&nbsp;</li> </ul> <ul> <li>Where and when founders can seize control of the fundraising process to negotiate terms more favorable to them&nbsp;</li> </ul> <ul> <li>How fear-of-missing-out psychology shapes investor decision making and practical techniques for triggering it ethically&nbsp;</li> </ul> A vital resource for startup founders, aspiring entrepreneurs, and business school students,&nbsp;Beyond the Pitch&nbsp;equips anyone preparing to raise VC funding with the psychological insights and tactical knowledge needed to navigate the fundraising process and secure investment on favorable terms.&nbsp; &nbsp;

The Psychology of Raising Venture Capital

Beyond the Pitch

Anthem Series on Development in Africa and the Diaspora

The Africa Café Case and the Sustainable Entrepreneurship Framework for Africa (SEFA)

Sustainable Entrepreneurship in Africa and the Diaspora

The Synthetic Solopreneur

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