The Six Disciplines of Agile Marketing
The Six Disciplines of Agile Marketing
Proven Practices for More Effective Marketing and Better Business Results
Von:Ewel, Jim
Inhalt
PRAISE FOR THE SIX DISCIPLINES OF AGILE MARKETING
> ?JASCHA KAYKAS-WOLFF, President, Lytics, Former CMO, Mozilla
> ?STEPHANIE FERGUSON, Corporate Vice President, Microsoft
> ?PETER FRANCIS, Head of Global Growth at Qualtrics
"In the current economy, marketing teams have to evolve to keep pace with both rapidly changing customer expectations as well as faster product development cycles. Enter Agile Marketing. With The Six Disciplines of Agile Marketing, Jim has created a masterpiece for any professional looking to advance their skills in this new economy. You can open this book to any chapter to find practical advice grounded in true thought-leadership and firsthand experience."
?EVAN LEYBOURN, CEO, Business Agility Institute
Bibliografische Angaben
November 2020, 304 Seiten, Englisch
Wiley
978-1-119-71203-9