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The Sage Handbook of Brand Management

Wherever you are and whatever you may be doing, there have never been more opportunities for you to achieve your goals and aspirations than exist around you right now. Economists say that we are entering into the golden age of mankind. We have passed from the material world into the mental world, into the Psychozoic Age, the age of the mind. Because all wealth is essentially mental, there are no limits on how much of it you can acquire. In Think Big, Brian Tracy will explain a series of simple, practical, proven methods, techniques, and strategies used by all high-achieving men and women in every field to accomplish far more than they or the people around them have ever dreamed possible. It's time to break the bonds of limited conventional thinking and expand your mind and your ambitions to the point where you can greatly exceed any goal that you've ever set for yourself. You will learn: <ul><li>The Keys to Wealth Building</li><li> The Power of Decision</li><li> Possibility Thinking</li><li> How to Bounce Back from Defeat</li><li> Creative Networking</li><li> Why Character Makes the Difference</li><li> How to Develop Your Own Personal Power</li><li> The Keys to Success</li></ul>

For an Extraordinary Life

Think Big

A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer-the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy-one that builds and expands on the classic work of Peter Drucker-recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: <ul> <li>A clear description of the concept of customer centricity and its value to the organization.</li> <li>A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insights</li> <li>A "Customer Choice Cascade" that details how to select, prioritize, and deliver value for both customers and the firm.</li> <li>A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers.</li> <li>The key role that customer insight data play in setting customer-centered strategy.</li> <li>Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces.</li> </ul> Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.

Building Customer Centric Organizations

The Soul of Strategy

Whilst there are many books which deal with decision making in a general, process or mathematical sense, there are very few books which address the nature of poor decision making and particularly how to avoid decisions with unintended consequences and surprises. This book is unique in that it has taken a military intelligence concept from the CIA and applied it to the corporate world. As such it offers a fresh perspective on the decision making process. This book will provide the reader with a clear understanding of the nature of blowback, how to assess it and how to avoid it.

Whilst there are many books which deal with decision making in a general, process or mathematical sense, there are very few books which address the nature of poor decision making and particularly how to avoid decisions with unintended consequences and surprises.   There are plenty of sources of influence on any significant decisions within business; the politics or culture of the organization (or of the environment in which it operates); the passage of time following the decision; the availability of information; the behaviour of customers, stakeholders or activitists and the impact of fear, greed or panic on their view of the situation.  Andrew Holmes provides readers with the means to understand the nature of this influence; how to model the potential for blowback on any decisions that you may be planning, along with a series of tools and techniques for mitigating or avoiding blowback.  Every week all sorts of organizations find their reputation, their share price or even their very business, under pressure because of the consequences or blowback from poor or hasty decisions. Andrew Holmes book provides you with an understanding of the phenomenon as well as a very practical guide to more resilient decision making.  This book will provide the reader with a clear understanding of the nature of blowback, how to assess it and how to avoid it.

How to Avoid Unintended and Undesired Consequences in Decision-Making

Blowback in Business

Want to drive innovation with impact? Start here.Innovating is no longer optional - it's the difference between staying ahead and falling behind. Inside large companies, it often feels slow, complex, and risky. Meanwhile, agile startups are moving fast, taking bold bets and disrupting industries overnight.This is where you come in.INNOVATOR will help you: <ul> <li>align innovation with company strategy, so leadership supports your projects</li> <li>lead innovative projects with confidence, knowing exactly which steps to take</li> <li>create solutions which delight customers, driving measurable business growth</li> </ul>At the heart of this book is the INNOVATOR Way(TM), the step-by-step system trusted by top companies in 40+ countries to turn innovation initiatives into business results. This robust roadmap takes the guesswork out of innovating, making it simpler, faster, and far less risky.Innovation won't wait. It's time to step up and be more INNOVATOR.Tom Pullen is the founder of Innovinco(R), helping leading corporations grow through innovation. Previously Global Innovation Director at Danone, he was trained in Design Thinking at Stanford University and holds an Executive MBA from HEC Paris, where he now regularly teaches innovation to executives.

10 simple steps to innovate with speed, scale and confidence

INNOVATOR

This updated edition provocatively addresses the issues that affect the scope, complexity, and priorities of emergency management. The Future of Emergency Management After 2020: The New, Novel, and Nasty offers new strategies for the crises we have seen, are seeing, and still may see in the future.

the New, Novel, and Nasty

The Future of Emergency Management after 2020

MSBP For Dummies

Over the past decade, interest in mental health has exponentially increased. Accordingly, the emphasis in workplace health risks and injuries have moved from physical to psychosocial wellbeing. The constant search for ways to boost employee wellbeing has led to an explosion of solutions in the market, including employee assistance programs, digital mental health applications, stress reduction workshops, health risk screenings, and the like. While these initiatives are valuable, its implementation may be fragmented and lacking a way to measure its overall impact within the larger organisation.This book presents an overview of health and wellbeing in the workplace, and stands at the intersection of psychosocial wellbeing and organizational culture. It describes how to design and implement a corporate wellness framework that builds an ecosystem of support across a person's wellbeing journey. Novel workplace wellbeing initiatives such as business partnering, peer support system, return to work (mental health), and vicarious trauma frameworks are presented. The book wraps up with a discussion on upcoming trends and inherent challenges in the corporate wellbeing landscape. In sum, Health and Wellbeing in Asia Pacific gathers a wealth of evidence-based research and resources in an easy-to-read format and provides employers with the know-how on how to enhance employees' capacity to thrive.

Health And Wellbeing In Asia Pacific: Contemporary Workplace Wellbeing Practices And Future Prospects

Sustainable Supply Chain Management: Computational Approaches and Modelling provides a comprehensive understanding of how computational approaches can be leveraged to address the challenges associated with sustainable supply chain management. It offers insights into emerging and advanced modelling techniques to optimize supply chain operations while considering environmental, social, and economic factors. This book will be a valuable resource for researchers, practitioners, and policymakers interested in understanding and implementing sustainable supply chain management practices through computational approaches and modelling. This book helps researchers understand the opportunities, challenges, and solutions by developing innovative computational tools and techniques to integrate sustainability considerations into supply chain decision-making processes.

Computational Approaches and Modelling

Sustainable Supply Chain Management

Persuasion & Negotiation Skills to Help You Get What You Want

Never Settle

A Practical Guide for Business Owners, Managers, and Executives

Employment Law for the Modern Workplace

1914-1920

Scientific Management after Taylor

An accessible resource to help you puzzle out logic concepts Logic For Dummies, 2nd Edition explains all the varied ways we use logic in philosophy, science, and everyday life. College students taking a logic course and lifelong learners alike can benefit from this accessible guide to logic concepts--such as syllogisms, constructing proofs and refutations, propositional and predicate logic, symbolic logic, modal and fuzzy logic, deductive and inductive reasoning, and beyond. With real-world examples, fun logic problems, and fully worked out proofs, you have plenty of opportunities to follow along and apply what you've learned. Logic For Dummies, 2nd Edition helps you connect the logical dots! Inside: <ul> <li>Grasp formal and informal logic with clear explanations and practice problems</li> <li>See how logic shows up in everyday life and discover how to spot logical fallacies</li> <li>Work through logical proofs and refutations, with answer explanations to strengthen your understanding</li> <li>Sharpen your ability to reason through complex issues with truth tables</li> </ul> Logic For Dummies, 2nd Edition is the logical choice for anyone who wants or needs to learn the concepts, theories, and formulas of logical reasoning.

Logic For Dummies

The Sage Handbook of Brand Management

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