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The Wiatrek Group, LLC

Wiatrek S: The Quiet Extinction of the
Salesman

The Quiet Extinction of the Salesman

Independently published

How Strong Leaders Build Teams That Think Ahead, Move Together, and Win Together

Trust. Impact. Consistency

Jeffrey W. Meshel

"We often focus on systems, data, and strategy when assessing risk but overlook the most important variable: people. Jeffrey Meshel's Know Who You Know highlights how relationships can either strengthen or undermine everything we build. It's a smart, practical, and highly relevant book for leaders who understand that trust is the ultimate currency."--Harley Lippman, Founder &amp; CEO, Genesis10Know Who You Know: Connect Deeply, Succeed Fully is a powerful and deeply human exploration of the relationships that shape our lives, our opportunities, and our destiny. Jeffrey W. Meshel argues that success is not determined by how many people we know, but by how well we truly understand them-their character, values, capacity to stand with us in moments of crisis, and the unexpected ways they may transform our future. At a time when networking has become shallow and transactional, Meshel offers something richer: a guide to building a life anchored in trust, discernment, and meaningful connection. Drawing on decades of experience and a network of more than 15,000 relationships, Meshel brings together stories that are as emotionally resonant as they are instructive. He shares the painful lessons of betrayal through the story of a longtime business partner whose deception cost him dearly, while also showing how discernment can be rebuilt through reflection, courage, and better questions. At the heart of the book is one of its most moving chapters, Heart to Heart. There, Meshel meets Jerry Libbin, a man who tells a room that he "died" in March 2022 and came back through a miraculous heart transplant. What begins as a conversation about whether Jerry should reach out to his donor's family expands into a larger meditation on gratitude, legacy, and the invisible threads between strangers. The story grows even more profound as Meshel connects Jerry to Rabbi Jonathan Epstein, who shares the heartbreaking account of an Israeli family who donated a mother's heart after the October 7 massacre, and later to a retired Chrysler executive whose son's donated heart and eyes saved another young man's life. These stories elevate the book beyond business or self-help into something more lasting: a meditation on how one life continues inside another, and how relationships can carry grief, healing, and grace.

Connect Deeply, Succeed Fully

Know Who You Know

A Practitioner's Reckoning with Leadership, Authority, and Consequence

In Pursuit of Finding ME

Lead with humanity and end the era of management mediocrity. If you've ever vowed to be a better boss than the ones you've had, this book is for you. James (J.R.) Lowry and Daniela De Luca provide an essential roadmap for first-time managers and emerging leaders who refuse to repeat decades of management mediocrity. Drawing on Lowry's experience as a former US Air Force officer, McKinsey partner, and C-suite executive and De Luca's research on career advancement, this comprehensive guide shows how ditching outdated command-and-control habits-and leading with empathy instead-unlocks stronger performance, trust, and engagement in today's teams. Nearly 70 percent of American workers are disengaged, according to Gallup-a clear sign that traditional management approaches are no longer working. In response, Lowry and De Luca offer a practical framework that balances the art and science of management. They reveal the most common misconceptions and mistakes managers make, explain how the manager's role is evolving, and address the mental and emotional preparation required to lead well (even on hard days). Through concrete, actionable practices, Be the Boss You Wish You'd Had shows you how to manage with humanity, both in team practices like delegation and coaching, and in challenges such as office politics and burnout. The result is higher team engagement, stronger productivity, and a workplace culture where people can genuinely thrive. Becoming the leader you always wanted to work for is within your reach. With a relatable blend of research, stories, and advice, Be the Boss You Wish You'd Had is a clarion call to move beyond the "management meh" that plagues many organizations worldwide. J.R. Lowry and Daniela De Luca invite leaders to reclaim the human element of their work and, in doing so, change their own lives and the lives of those they lead.

A People-First Guide to Management

Be the Boss You Wish You'd Had

We are running our lives, teams, and organizations as though our resources are unlimited. They are not. Regenerative People names the cost of that assumption and offers a different way to work, lead, and live. Drawing on six decades of combined coaching and consulting experience, Janet M. Harvey and Silvia Tassarotti trace the shift from extraction to regeneration--from optimizing outcomes to evolving with them, from controlling uncertainty to partnering with it, and from isolating to protect what we have to interconnecting with what sustains us. Regenerative People moves through four expanding circles: the personal renewal that makes all of this possible, the leadership practices that build resilient teams, the organizational models that generate long-term value rather than short-term extraction, and the community-level shifts that make regeneration collective rather than individual. Each chapter pairs concepts with reflective questions and practices, inviting readers to slow down and apply what they're learning rather than simply collect more ideas. The authors write as guides, not lecturers, walking alongside readers the way Virgil walked beside Dante, offering models and questions in search of the reader's own answers. For coaches, executives, and anyone who senses that the old operating model is reaching its limits, this book offers both the diagnosis and the practice: a way to notice drift before it costs something irreplaceable and to deliberately choose a more enduring way to lead.

Regenerative People: Why Renewal Is Key to Lasting Leadership

"RevenueGetter is the playbook every sales leader wishes they'd had on day one. This is the kind of book that actually moves the needle." --Dr. Marshall Goldsmith, Thinkers50 #1 executive coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There Unlock the secret to leading high-performing sales teams. Stop managing. Start coaching. Become a RevenueGetter. Most sales leaders don't see coaching as their job. But if you want to unlock the true power of your team, there's nothing more important. RevenueGetter is the practical, no-fluff guide to building and coaching sales teams that win. Written for busy sales managers by veteran sales trainer and leadership coach Ryan Taft, this book shows you how to create a practical system for developing your people--not just running reports or crossing your fingers. Inside, you'll learn the 4E Coaching Method, a repeatable framework for identifying the right skills to coach, modeling better behaviors, leading coaching sessions that stick, and tracking real improvement over time. RevenueGetter also reveals: ' The 6 manager identities (and how 5 of them sabotage your success) ' How to uncover the hidden insights into your salespeople that tell you exactly what--and who--to coach ' How to master the microskills that actually move the sales needle ' Tools, assessments, and exercises you can start using today Whether you lead a seasoned team or a group of new salespeople, RevenueGetter gives you what you need to turn potential into performance--and salespeople into sales pros. If you're ready to start coaching your team to consistent revenue growth, this is your blueprint.

Revenuegetter: How to Build and Coach Sales Teams That Win

Elevate Your Leadership. Navigate Uncertainty. Amplify Impact. Soar: Elevated Leadership Through Conviction, Clarity, and Contribution for an Ever-Changing World by Jeffery S. Perry is the definitive blueprint for leaders operating in high-stakes, rapidly changing environments. Today’s leaders are expected to deliver results while navigating constant disruption, dynamic teams, and increased stakeholder demands. This book provides the mindset and tools to lead effectively through it all. You’ll learn how to: <ul> <li>Lead with conviction in uncertain conditions</li> <li>Create clarity in complex, fast-moving environments</li> <li>Strengthen decision-making under pressure</li> <li>Move beyond inner circles to impact broader networks</li> </ul> Built from decades of real-world experience advising Fortune 500 executives and entrepreneurial leaders, building and leading a high growth management consulting practice, and serving on corporate and non-profit boards, this book delivers actionable insights you can apply immediately. If you are ready to elevate your leadership and expand your impact, Soar shows you how.

Elevated Leadership Through Conviction, Clarity, and Contribution for an Ever-Changing World

Soar

The medical device sales business is high-stakes, high-pressure—and mostly invisible to the public. In Connective Tissue, Ryan Normandeau reveals the raw truth behind medical device sales, a field where missing a single screw can mean disaster and where most success stories happen off the record. From the chaos of the OR to the quiet power of mentorship, he shares how he built and sold two medical device companies before age forty, with no legacy, no connections, and no backup plan. This isn’t a guidebook. It’s not a glossy sales pitch. It’s a straight account of what it takes to survive—and thrive—when you’re not handed the rulebook. You’ll get a rare glimpse inside spine surgery, healthcare sales, and the mind of someone who’s seen it all, from trauma cases to boardrooms. Perfect for readers who value resilience, mentorship, and grit over flash and fluff. Whether you’re curious about surgical sales or just seeking your own right path, Connective Tissue delivers perspective, not platitudes—and shows that even a rep in the back of the room can shape lives.

Finding Your Path Through Mentorship and Resilience

Connective Tissue

Training to Lead

Changing patterns, behaviours, and everyday impact

Applied geometry - to focus your energy, organize your ideas, and create results

VECTOR - "From inner balance to conscious action." -

Don't just design training. Design behavior change that lasts.

Your training program got good evaluations, and learners left feeling satisfied. But within weeks you discover that none of their behavior changed, and managers are asking why. Your training seemed to work in the moment, but performance outcomes aren’t where you want them to be.

With a practical, ADDIE-inspired approach, Designing Training That Sticks tackles a persistent gap most facilitators and instructional designers face every day—the gap between training and real-world performance outcomes. Author Michael L. Dorsey guides instructional designers through his Afterburn Framework—aligning learning objectives, delivery methods, and reinforcement strategies to achieve real, measurable outcomes. Real-world case studies demonstrate how to make his innovative framework actionable.

Dorsey shows you how to:
<ul>
<li>Use reinforcement tools such as job aids, indexed videos, and microlearning.</li>
<li>Build accountability structures such as learning partners and manager check-ins.</li>
<li>Choose intentional environmental design that actively supports key behaviors.</li>
<li>Engage highly motivated supervisors who care about sustained behavior change.</li>
</ul>

Your organization isn’t necessarily failing at training. But it’s probably failing to design training with the future in mind. If you’re ready to do something about that, Designing Training That Sticks is the place to start.

Turn Learning Into Lasting Performance

Designing Training That Sticks

You've been good at your job for fifteen years. You can produce a quarterly analysis faster than anyone on your team. You know your domain cold. You're the person other people call when something breaks. Then your company deploys AI tools. A few junior roles on your team don't get backfilled. Your boss starts asking "can AI do this?" about work you used to own. Younger colleagues talk about prompting like a second language. For the first time in your career, you're not sure your trajectory is yours anymore. This book is for you. It's not "AI will take all jobs." It's not "everything will be fine." It's an honest assessment from someone who builds the AI systems that are quietly restructuring teams across enterprise - and who has watched, and lived through, the same thing happen before. Inside: <ul><li>The 80/20 insight. Why the 80% you've been doing on autopilot is exactly what AI is best at, and where the other 20% of your career value actually lives.</li><li>The Career Exposure Audit. A 5-dimension self-assessment that tells you, in 30 minutes, how exposed your specific role is. With scored examples for marketing, finance, operations, product, and HR roles.</li><li>The Judgment Stack. The four-rung hierarchy of skills that get more valuable as AI handles execution: ambiguity tolerance, stakeholder navigation, accountability, decisions under uncertainty.</li><li>RIDE, SHIFT, or PIVOT. Three strategic paths, with a decision matrix calibrated for mid-career professionals - not 25-year-olds, not executives, not theoretical advice.</li><li>The 90-Day Sprint. A week-by-week plan you can run alongside a full-time job. The Brutal Inventory, the AI literacy work that matters, and the visibility moves that change how decision-makers describe your value.</li><li>The Judgment Portfolio. How to document the decisions AI can't make so they show up in performance reviews, compensation conversations, and on your next resume.</li><li>The conversations you need to have. Scripts for the manager talk, the compensation talk, the network conversation, and the family talk. Including the hardest one: admitting that some of what you're proud of is the 80%, not the 20%.</li><li>The 12-Month Plan. A quarterly rhythm that becomes the permanent operating system for a career in the AI age.</li></ul> &gt;It's a clear-eyed look at what is happening, where you stand, and what to do about it - written by someone whose job involves designing the systems that make some of this work disappear, and who is on the same path you are. You probably already have the skills you need. You just haven't been naming them, developing them deliberately, or making them visible. This book is the framework for doing all three. If you're reading this at 11pm on a Tuesday after a meeting that left you uneasy, you are exactly who I wrote it for.

Why I Built the AI That's Restructuring Your Career and How to Stay Ahead of It

REPLACED

The Quiet Extinction of the Salesman

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