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The Psychology of Marketing
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The Psychology of Marketing

Cross-Cultural Perspectives
Buch (broschiert)ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

Juni 2024, ca. 412 Seiten, Englisch
Taylor and Francis
978-1-03-283824-3

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