The Principles of Islamic Marketing
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.
September 2020, ca. 220 Seiten, Englisch
Taylor and Francis
978-0-367-66739-9
Taylor and Francis
978-0-367-66739-9

