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Provide a reliable exposition of the principles and beliefs that constitute the political thought of Fidel Castro.

Llorente Renzo: The Political Thought of
Fidel Castro

The Political Thought of Fidel Castro

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Routledge Studies in the European Economy

This book explores the interrelationship between neoliberal economic policies within the European Union (EU), particularly across Eurozone countries, and the decline in social cohesion exemplified by the rise in support for political parties of the extreme right.

This book explores the interrelationship between neoliberal economic policies within the European Union (EU), particularly across Eurozone countries, and the decline in social cohesion exemplified by the rise in support for political parties of the extreme right.

European Economic Integration and Social Cohesion

The Cambridge China Library

Volume 3 of the official Chinese Communist Party biography of Mao Zedong. This volume covers Mao's career in the period, 1958-1976. This is a unique source through which to view the ways in which the transformative events of the twentieth century have been understood and portrayed in contemporary China.

Volume 3 of the official Chinese Communist Party biography of Mao Zedong. This volume covers Mao's career in the period, 1958â€“1976. This is a unique source through which to view the ways in which the transformative events of the twentieth century have been understood and portrayed in contemporary China.

Mao Zedong

Argues that protest politics, represented by both the Tea Party and Occupy, respond to-and influence-politics in mainstream political institutions.

Argues that protest politics, represented by both the Tea Party and Occupy, respond to-and influence-politics in mainstream political institutions.

The Tea Party, Occupy, and Their Impact on Mainstream Politics

Battle for America

Tribal Community Planning uses a community-planning lens to bring attention to policies that decision makers, governmental agencies, and tribal leadership need to address regarding American Indian tribes and their resiliency, self-reliance and independence. It adds to the literature on resiliency from the perspective of the cultural and community well-being dimensions of sustainability and quality of life studies. The book begins by addressing the historical Indian and federal Government relationships over time and argues how land use and community planning has significant meaning and impacts for Indian reservations. It then explores the history of federal Indian law and its import to current issues in planning including the role of culture in planning. With a focus on southwestern tribes, the book also provides insight into the general status of planning efforts on Indian reservations and the issues encountered, asking questions such as what role does gaming play in economic development versus development of community and sustainable livability? It addresses the issues inherent in economic development in the absence of accountability. The authors provide an interdisciplinary context that integrates community planning, public policy, law and economic development in the context of sustainability.

Tribal Community Planning uses a community-planning lens to bring attention to policies that decision makers, governmental agencies, and tribal leadership need to address regarding American Indian tribes and their resiliency, self-reliance and independence. It adds to the literature on resiliency from the perspective of the cultural and community well-being dimensions of sustainability and quality of life studies. The book begins by addressing the historical Indian and federal Government relationships over time and argues how land use and community planning has significant meaning and impacts for Indian reservations. It then explores the history of federal Indian law and its import to current issues in planning including the role of culture in planning.With a focus on southwestern tribes, the book also provides insight into the general status of planning efforts on Indian reservations and the issues encountered, asking questions such as what role does gaming play in economic development versus development of community and sustainable livability? It addresses the issues inherent in economic development in the absence of accountability. The authors provide an interdisciplinary context that integrates community planning, public policy, law and economic development in the context of sustainability.

American Indian Community Planning in the 21st Century

Routledge New Directions in PR & Communication Research

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. It also explores how the growing number of professional communicators use strategic communication to position key ‘national’ issues. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures. Whether this increasing coherence and confidence arises from the growing availability of professional communication planning expertise, or the decreasing cost barriers associated with digital media, the outcome has been greater international political recognition for Palestine. By illustrating this effectiveness and symbolic coherence in the face of both poor internal mass media structures and political constraints, the Palestinian example may offer insights for other aspiring national movements and for public diplomacy.

Public Relations Strategies in Promoting Palestine

Communicating Statehood

Routledge Studies in Environment and Health

This book provides the most comprehensive analysis to date of how climate change-associated conflict will harm human health. Examining key concepts such as climate change as a threat multiplier and peace inhibitor, the book goes on to explore the ways in which climate change-associated conflict will result in the degradation or destruction of public health infrastructure and activity. It will be of great interest to students and scholars of climate change, public health, environmental sociology and conflict studies.

This book provides the most comprehensive analysis to date of how climate change-associated conflict will harm human health. Examining key concepts such as climate change as a threat multiplier and peace inhibitor, the book goes on to explore the ways in which climate change-associated conflict will result in the degradation or destruction of public health infrastructure and activity. At an international level, climate change driven increases in the incidence of conflict would disrupt trade of food and medical supplies. It would likely also see an overall shift in government spending from health and its determinants toward defence, resulting in poorer health globally. To more fully explore the health effects of climate change-associated conflict, Bowles also investigates some other tertiary effects, including reduced food availability, economic growth, health system capacity and increased migration. The book concludes with an analysis of how the discipline of public health can better anticipate and ameliorate the effects of climate change.This book will be of great interest to students and scholars of climate change, public health, environmental sociology and conflict studies.

The Health Consequences of Climate Change-Associated Conflict

A Caribbean History of Britain

Entangled Lands

Michael Mann Project 2

Law, Development and Globalization

Sovereignty, Human Rights and Global Order addresses the question of whether sovereignty is an instrument of, or an impediment to, cosmopolitan visions of global governance. Sam Adelman offers a sustained examination of the contemporary phenomenon of sovereignty, arguing that it is only in overcoming the sovereign capacity to condone unnatural death that the possibility of an alternative, and human rights based, global order lies.

Addresses the question of whether sovereignty is an instrument of, or an impediment to, cosmopolitan visions of global governance.

Sovereignty, Human Rights and Global Order

Earthscan Food and Agriculture

This advanced level textbook offers students an engaging platform to understand the economic impact of agricultural policies on global food markets.

This advanced level textbook offers students an engaging platform to understand the economic impact of agricultural policies on global food markets.

Agricultural Policy and Global Food Markets

The Political Thought of Fidel Castro

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