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Waverstone C: THE PERSONA MACHINE

THE PERSONA MACHINE

Du willst dich erfolgreich selbstständig machen und weißt nicht so recht, wie Du mit Deinem Marketing starten sollst? Benötigst Du von Beginn an einen eigenen Webauftritt? Ab wann ist dieser sinnvoll? Und musst Du wirklich alle Social-Media-Kanäle bedienen? Wie baust Du Deine Personal Brand auf? Und wie bringst das alles unter einen Hut, ohne Dich zu verzetteln und dennoch Zeit für Deinen eigentlichen Job zu haben? Anna Turner ist mittlerweile seit vielen Jahren selbstständig und hat in dieser Zeit einiges ausprobiert: von Freelancer-Plattformen über Netzwerke und Verkaufen auf Instagram. Sie hat schon einige Erfolge erlebt und auch Fehler gemacht - und brennt darauf, ihre Erfahrungen mit anderen Menschen zu teilen. Damit Du nicht in dieselben Fallen tappst und von Anfang an Dein Marketing auf Erfolgsspur bringst. Inklusive Tipps zum Zeitmanagement.

Aus dem Inhalt:

<ul><li>Start in die Selbstständigkeit</li>
<li>Die eigene Marketing-Strategie</li>
<li>Social Media für Selbstständige</li>
<li>Von Facebook über Instagram bis TikTok und Co.</li>
<li>Personal Branding: Werde selbst zur Marke</li>
<li>Die eigene Website</li>
<li>Logos, Farbgestaltung, Design</li>
<li>Google und Meta Ads</li>
<li>E-Mail-Marketing</li></ul>

Der Ratgeber mit Online-Marketing-Tipps für Selbstständige aus allen BranchenDu willst Dich erfolgreich selbstständig machen und weißt nicht so recht, wie Du mit Deinem Marketing starten sollst? Benötigst Du von Beginn an einen eigenen Webauftritt? Ab wann ist dieser sinnvoll? Und musst Du wirklich alle Social-Media-Kanäle bedienen? Wie baust Du Deine Personal Brand auf? Und wie bringst Du das alles unter einen Hut, ohne Dich zu verzetteln und dennoch Zeit für Deinen eigentlichen Job zu haben? Anna Turner ist mittlerweile seit vielen Jahren selbstständig und hat in dieser Zeit einiges ausprobiert: von Freelancer-Plattformen über Netzwerke und Verkaufen auf Instagram. Sie hat schon einige Erfolge erlebt und auch Fehler gemacht – und brennt darauf, ihre Erfahrungen mit anderen Menschen zu teilen. Damit Du nicht in dieselben Fallen tappst und von Anfang an Dein Marketing auf Erfolgsspur bringst. Inklusive Tipps zum Zeitmanagement.Mit Gastkapiteln von Lisa Koch zur Produktskalierung und von Katja Hatvan zum Branding.Aus dem Inhalt:Start in die SelbstständigkeitDie eigene Marketing-StrategieSocial Media für SelbstständigeVon Facebook über Instagram bis TikTok und Co.Personal Branding: Werde selbst zur MarkeDie eigene WebsiteLogos, Farbgestaltung, DesignGoogle und Meta AdsE-Mail-Marketing

Erfolgreiches Online-Marketing für Selbstständige

Ausgebucht!

YOU DON'T NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DO Everyone has a personal brand. You have a personal brand with your colleagues; you have a personal brand with your friends-you even have a personal brand with the barista who served you your coffee this morning. Everyone has a personal brand because, simply put, your personal brand is your reputation. But what your personal brand looks like is up to you. In The Personal Branding Playbook, Amelia Sordell teaches you how to take control of your narrative. Drawing from her own life experience of building a business from 0 to $4 million on the back of her personal brand, Amelia teaches you how to leverage your skills, knowledge, and experience to turn your personality into the ultimate competitive advantage. In this book you'll learn how to tell your story and use it to deliver you the career and life you deserve. The Personal Branding Playbook is the ultimate resource for people who want to find their voice, discover their tribe, and build a life and career that delivers them every opportunity they could ever wish for-directly into their inbox. Your story is the only thing that separates you from anyone else. It's time to put it to work.

Turn Your Personality Into Your Competitive Advantage

The Personal Branding Playbook

Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.

The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Control the Narrative

Find deeper fulfillment and success in your life and work

In She Believed She Could, expert business consultant, international speaker and podcaster Allison Walsh delivers a practical and hands-on guide to evolving into the person you want to be. Allison draws from her expertise in positive psychology, the science of happiness, wellbeing, and success, pouring her wisdom and advice into every story, strategy, and suggestion. You'll learn actionable tools to elevate your mindset, enhance your confidence and create a clear success plan for your future.

In the book, you'll find:
* Strategies and frameworks that will help you show up, shine bright and create abundant success
* Ways to give yourself permission to thrive, flourish, and optimize your potential -- every single day
* How to tame your inner critic and overcome imposter syndrome
* How to leverage your personal brand and enhance your earning potential and opportunities

An essential resource for seasoned executives and new professionals alike, She Believed She Could will also earn a place in the libraries of entrepreneurs, founders, creators, freelancers, and anyone else who seeks a happier, more empowered, and successful life.

Find deeper fulfillment and success in your life and work

In She Believed She Could, expert business consultant, international speaker and podcaster Allison Walsh delivers a practical and hands-on guide to evolving into the person you want to be. Allison draws from her expertise in positive psychology, the science of happiness, wellbeing, and success, pouring her wisdom and advice into every story, strategy, and suggestion. You'll learn actionable tools to elevate your mindset, enhance your confidence and create a clear success plan for your future.

In the book, you'll find:
* Strategies and frameworks that will help you show up, shine bright and create abundant success
* Ways to give yourself permission to thrive, flourish, and optimize your potential -- every single day
* How to tame your inner critic and overcome imposter syndrome
* How to leverage your personal brand and enhance your earning potential and opportunities

An essential resource for seasoned executives and new professionals alike, She Believed She Could will also earn a place in the libraries of entrepreneurs, founders, creators, freelancers, and anyone else who seeks a happier, more empowered, and successful life.

Show Up, Shine Bright, and Achieve Abundant Success

She Believed She Could

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.In today's fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven't already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you.Learn what your personal brand is, why it's critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands.Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur's personal development toolkit.

Donna Rachelson

Actions and insights to build Brand YOU, the foundation of your business

Personal Branding for Entrepreneurs

New York Times bestselling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise &amp; Grind their way the top. Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You've got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.

New York Times bestselling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise &amp; Grind their way the top. Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You've got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.

Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life

Rise and Grind

'Harriet Minter offers a one-stop resource for those working from home or those who want to work from home but are still sceptical.' - The Financial Times ' . . . a must-read for post-Covid times.' - People Management Magazine The no bullsh*t guide to getting your work and life on track in the new flexible workplace. Virtually every industry is making lasting changes that will open doors to a more flexible working week. So how do we adjust, thrive and excel in an environment where glitchy daily video conferences are the norm? By turns fierce, funny and highly practical, Harriet Minter will show you the skills to be effective and creative during the day-to-day. Harriet breaks down how to be an inspiring and energising manager (either remotely or to a flexibly working team), how to create and thrive in a high-trust culture (on a small and large scale) and most importantly how to achieve your ambition and propel your career forwards. Packed full of hard-won tricks, tips and tools, Harriet Minter draws on her own experience as a careers coach and adviser to companies on their flexible working culture to help you bring your best self to work - from your living room.

The no bullsh*t guide to getting your work and life on track in the new flexible workplace.

How to build a career you love when you're not in the office

WFH (Working From Home)

The world is driven by ambition, dreams, expectations, wishes and desires. We all believe we are the obvious choice to be selected, noted, identified, appointed or anointed. We may think and believe we are the obvious choice in many areas of our lives, but the reality is that this is not the case.When your boss informs you that you are not getting that role you assumed was in the bag (and you'd already informed your family and friends that it was yours – and had even bought the attire to go with it), you ask: what happened? What happened when you were bypassed for the lead role in a project? You believed in your potential and you believed that everyone in your organisation and circle saw you as the main person, the leader or the 'go-to person', and yet you were bypassed and someone else in your team was selected. You were the obvious choice, weren't you?Think of the assignment you prepared, the one you believed was the perfect presentation and would earn you a distinction, and then you flunked it. Where did you go wrong?Mike Teke's book is about showing you that you can be the obvious choice, in business or in life, but that being the obvious choice does not simply fall from any tree. Without focus, diligence and a strong work ethic you are unlikely to succeed, no matter how much you think you're entitled to. The Obvious Choice debunks myths and prevailing negative mindsets. And, most usefully, it provides guidelines and lessons to prepare you for the journey to leadership greatness, to become the obvious choice in whatever setting or endeavour the universe presents.Mike Teke has gained extensive experience in people management, business management and leadership at BHP and Impala, and as CEO of Optimum Coal Holdings. Today he is the CEO of Seriti Resources Holdings and the Chairperson and controlling shareholder of the Masimong Group. He serves as Chair/Non-Executive Director at the Anchor Group and Rolfes Group, and is the past President of the Minerals Council South Africa. In 2023 he was inducted into the SA Mining Hall of Fame and appointed as Professor of Practice at the University of Johannesburg.

Mike Teke

Show Up Before You Show Off

The Obvious Choice

&lt;p&gt;&lt;b&gt;Cut through the mental noise of modern life and move one step closer to true happiness&lt;/b&gt;&lt;/p&gt; &lt;p&gt;The quest for perfection and the sheer volume of “noise” and guilt in modern life can be crushing on even the most put-together person. With &lt;i&gt;Cut the Noise&lt;/i&gt;, author and popular keynote speaker Chris Helder will show you how to cut through the noise, release yourself from guilt and stop seeking perfection so that you can focus on what you really want and what really matters.&lt;/p&gt; &lt;p&gt;Told through two fables, you'll learn how to cut out the things in your life that are not useful, deal with the obstacles that get in your way, prioritise what is really important and give yourself permission to make the most of every situation with less guilt.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;See the world in a new way and move closer to what you really want by embracing the book’s accessible principles&lt;/li&gt; &lt;li&gt;Move beyond guilt by learning key concepts, including that most of what we worry about will never happen&lt;/li&gt; &lt;li&gt;Clearly find out what is preventing your success so you can deal with it and focus on the things that truly matter&lt;/li&gt; &lt;/ul&gt; &lt;ul&gt; &lt;li&gt;Follow the book’s easy-to-read fable format and discover where to take your life from here&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;For those who want to take back their lives from the constant noise and expectations of modern life, &lt;i&gt;Cut the Noise&lt;/i&gt; is the important first step on the journey.&lt;/p&gt;

Chris Helder

Better Results, Less Guilt

Cut the Noise

Vom CEO zur Marke werdenIn Zeiten von Social Media gewinnt Branding auch für Unternehmer und Manager immer mehr an Bedeutung. Ob Steve Jobs für Apple, Wolfgang Grupp für Trigema, Elon Musk für Tesla – sie alle sind oder waren die bekanntesten Marken und damit Botschafter ihres Unternehmens.Christopher A. Runge und Allan Grap zeigen, wie es gelingt, vom Chef zum authentischen Aushängeschild des Unternehmens zu werden. Sie widmen sich den entscheidenden Aspekten, die dieses neue Rollenverständnis mit sich bringt, von den neuen Aufgabenfeldern im Internetzeitalter bis hin zur Wichtigkeit einer schnellen und richtigen Kommunikation. Prominente Chefs, überwiegend selbst Unternehmer, gewähren in Interviews einen tiefen Einblick in ihre Erfolgsgeheimnisse:Wolfgang Grupp, Trigema, sieht den "Ehrbaren Kaufmann als Orientierung."Ernst Prost, Liqui Moly: "Ich rede nie verkünstelt, durchaus mal grob – aber immer mit Herz."Verkaufscoach Dirk Kreuter: "Kommunizieren und Verkaufen sind ein- und dasselbe."Anna Banicevic, Zizoo, steht für "mehr Ästhetik und Leidenschaft."Jakob Mähren, MÄHREN AG: "Wir kommunizieren klar und deutlich, was wir sind."Alexander Weber, Chief Growth Officer N26: "Gut zu kommunizieren ist der Schlüssel für gute zwischenmenschliche Beziehungen."Dr. Stefan Wolf, ElringKlinger AG; Präsident der Arbeitgeberorganisation Gesamtme-tall: "Die höchste Form der Kommunikation ist noch immer der Dialog."Wie sich das Jobprofil eines CEOs vor allem hin zum Hauptkommunikator verschoben hat und welche neuen Anforderungen Unternehmenslenker erfüllen müssen – auch angesichts einer kritischeren Öffentlichkeit –, das beschreiben Christopher A. Runge und Allan Grap. CEOs können so zum Markenbotschafter Nr. 1 werden.

Christopher A. Runge

Allan Grap

Warum Manager heute völlig neu kommunizieren und zu Marken werden müssen

Markenbotschafter Nr. 1

HBR Emotional Intelligence Series

Harness the power of a growth mindset.Cultivating a positive outlook can help you and your team embrace strengths, see opportunities instead of problems, and even feel more engaged in routine tasks.This book provides insights on how to create an environment where everyone can flourish and grow. You'll learn about the effects of emotional contagion; how gratitude, feedback, and perspective matter; and how to establish an optimistic and innovative team culture.This volume includes the work of: <ul><li>Carol Dweck</li><li>Emma Seppälä</li><li>Shawn Achor</li><li>Kim Scott</li></ul>How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Embrace the power of positivity.Research shows a strong link between positive emotions and high performance. When you cultivate a positive mindset, you open yourself to a world of possibilities—to learning, to change, to hearing other perspectives.This book explores how positivity fuels personal and professional growth. When you cultivate a positive outlook, you'll learn to embrace your strengths, see opportunities instead of problems, and make difficult choices. And positivity is contagious. When leaders are positive, everyone around them benefits, from finding greater job satisfaction to experiencing increased engagement and performance boosts. Cultivating a positive outlook lifts you up, along with everyone around you, creating an environment where everyone can grow and learn and flourish.How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Positivity and Growth (HBR Emotional Intelligence Series)

*WINNER OF THE WOMEN'S PRIZE FOR NON-FICTION* *THE INSTANT NEW YORK TIMES BESTSELLER* *A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT* 'If I had to name a single book that makes sense of these last few dark years, it would be this one' New York Times 'A deeply compelling read ... urgent and necessary' Evening Standard Naomi Klein, author of era-defining bestsellers, The Shock Doctrine, This Changes Everything and No Logo, is back with her most compulsive and personal book yet: a revelatory journey into the mirror world of our polarised age When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn't. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity - all we have to meet the world - so unstable? To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting 'the children'). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister. This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It's for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.

*WINNER OF THE WOMEN'S PRIZE FOR NON-FICTION* *THE INSTANT NEW YORK TIMES BESTSELLER* *A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT* ‘If I had to name a single book that makes sense of these last few dark years, it would be this one’ New York Times ‘A deeply compelling read … urgent and necessary’ Evening Standard Naomi Klein, author of era-defining bestsellers, The Shock Doctrine, This Changes Everything and No Logo, is back with her most compulsive and personal book yet: a revelatory journey into the mirror world of our polarised age When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn't. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity - all we have to meet the world - so unstable? To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting 'the children'). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister. This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It's for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.

A Trip Into the Mirror World

Doppelganger

THE PERSONA MACHINE

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