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Gesamtkatalog

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Behavioral Science and Psychology (R0)

Philippe Fauquet-Alekhine

James Erskine

The Palgrave Handbook of Occupational Stress

&lt;p&gt;Part 1 - Stress description.-&amp;nbsp;Chapter I - Introduction.-&amp;nbsp;Chapter II - Conceptualization of Stress.-&amp;nbsp;Chapter III - The Cycle of Stress.-&amp;nbsp;Chapter IV - Animal models in neuroscience: A focus on stress.-&amp;nbsp;Part II - Stress assessment,-&amp;nbsp;Chapter V - Physiological assessment of the state of mental stress at work.-&amp;nbsp;Chapter VI - Psychological assessment of the state of mental stress at work.-&amp;nbsp;Chapter VII - Stress Assessment in Daily Life Using the Experience Sampling Method.-&amp;nbsp;Chapter VIII - Psychosocial risks at work: fundamentals and stakes.-&amp;nbsp;Chapter IX - Psychosocial risks at work: Outlines of the evaluation approach.-&amp;nbsp;Chapter X - Assessment of Psychosocial Risks: methods.-&amp;nbsp;Chapter XI - Assessment of Psychosocial Risks: questionnaire review.-&amp;nbsp;Chapter XII - Visualizing results of a Psychosocial Risks assessment through questionnaires.-&amp;nbsp;Part III - Using stress at work.-&amp;nbsp;Chapter XIII - Leadership styles: work stress andrelated outcomes - health outcomes.-&amp;nbsp;Chapter XIV- Leadership styles and related outcomes - practical suggestions.-&amp;nbsp;Chapter XV - Occupational training, competencies and stress.-&amp;nbsp;Chapter XVI - Stress adjustment as a criterion for hiring in high-risk jobs.-&amp;nbsp;Part IV - Macro description of stress.-&amp;nbsp;Chapter XVII - Cross-cultural ideas on stress.-&amp;nbsp;Chapter XVIII - Stress in different professional sectors.-&amp;nbsp;Chapter XIX - The impact of stress among undergraduate students: supporting resilience and wellbeing early in career progression.-&amp;nbsp;Part V - Dealing with stress.-&amp;nbsp;Chapter XX - Stress Prevention Measures in the Workplace.-&amp;nbsp;Chapter XXII - Stress and resilience in the workplace.-&amp;nbsp;Chapter XXIII - Pharmacology for stress.-&amp;nbsp;Chapter XXIV – Conclusion.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und Giga-Influencer unterscheiden lassen sowie Corporate Influencer und Virtuelle Influencer.&nbsp;Dieses Buch zeigt, wie man passende Influencer-Typen für das eigene Unternehmen auswählt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt.Der InhaltTypen und Größenklassen von InfluencernWerblicher Einsatz und Wirkung von InfluencernProminente Influencer und Social-Media-StarsAuswahl von Influencern, Kanälen und Content-FormatenCorporate Influencer und Virtuelle InfluencerManagement und Monitoring von Influencer-KampagnenRechtliche Rahmenbedingungen für das Influencer MarketingDie ZielgruppenMarketing-, Marken- und Produktmanager sowie Personalverantwortliche; Verantwortliche aus den Bereichen PR und Unternehmenskommunikation; Praktiker in Werbeagenturen, PR-, Social-Media- und&nbsp; Influencer-Agenturen;&nbsp;Studierende der Fachbereiche Marketing, Social Media und Influencer MarketingDer AutorProf. Dr. Karsten Kilian&nbsp;betreibt mit Markenlexikon.com das größte Markenportal im deutschsprachigen Raum und leitet an der Hochschule Würzburg-Schweinfurt den Masterstudiengang Marken- und Medienmanagement. Er gilt als einer der führenden Markenstrategen im deutschsprachigen Raum und berät mittelständische Unternehmen in Markenfragen.

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und Giga-Influencer unterscheiden lassen sowie Corporate Influencer und Virtuelle Influencer.&nbsp;Dieses Buch zeigt, wie man passende Influencer-Typen für das eigene Unternehmen auswählt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt. Der Inhalt <ul><li>Typen und Größenklassen von Influencern</li><li>Werblicher Einsatz und Wirkung von Influencern</li><li>Prominente Influencer und Social-Media-Stars</li><li>Auswahl von Influencern, Kanälen und Content-Formaten</li><li>Corporate Influencer und Virtuelle Influencer</li><li>Management und Monitoring von Influencer-Kampagnen</li><li>Rechtliche Rahmenbedingungen für das Influencer Marketing</li></ul>Die Zielgruppen Marketing-, Marken- und Produktmanager sowie Personalverantwortliche; Verantwortliche aus den Bereichen PR und Unternehmenskommunikation; Praktiker in Werbeagenturen, PR-, Social-Media- und&nbsp; Influencer-Agenturen;&nbsp;Studierende der Fachbereiche Marketing, Social Media und Influencer Marketing

Wie Sie Micro-Influencer, Macro-Influencer, Mega-Influencer, Corporate Influencer und Virtuelle Influencer wirkungsvoll für Ihre Marke werben lassen können

Quick Guide Influencer-Marketing-Management

Management und Controlling im Mittelstand

Dieses Buch analysiert ausgehend von einer begrifflichen Diskussion zu Mittelstand, KMU und Familienunternehmen die volks- und betriebswirtschaftliche Bedeutung des Mittelstands für Deutschland. Diese wird in der Folge international relativiert und es werden Handlungsempfehlungen für einzelne Teilaktivitäten der Wertschöpfungskette gegeben. Ziel ist es, spezielle Managementkonzepte für den Mittelstand abzuleiten.

Dieses Buch analysiert ausgehend von einer begrifflichen Diskussion zu Mittelstand, KMU und Familienunternehmen die volks- und betriebswirtschaftliche Bedeutung des Mittelstands für Deutschland. Diese wird in der Folge international relativiert und es werden Handlungsempfehlungen für einzelne Teilaktivitäten der Wertschöpfungskette gegeben. Ziel ist es, spezielle Managementkonzepte für den Mittelstand abzuleiten.&nbsp;

Konzepte im internationalen Vergleich

Mittelstandsmanagement

Passionately Transforming Management

"What an interesting agenda for this meeting." "Sustainability is a priority for our company." "We care deeply about our customers." Let's face it: We all lie. Sometimes to save face, to get out of a scrape or to protect someone's feelings, and sometimes for more malicious reasons. Generally, however, we only expect people to lie under certain circumstances, and we expect our professional environments to be beacons of truthful and honest behaviour. Deceit, untruth and disinformation have become part and parcel of the everyday political agenda. World leaders and business magnates unabashedly lie and peddle misinformation, from climate change denialism to anti-vaccine propaganda. In Passionately Transforming Management with Lies, Professor Johan Alvehus recognizes that such things are not only going on at the grand political stage - instead arguing that the utility of lies, deception and manipulation can provide key lessons for anyone interested in leadership. The author delves into differing philosophical perspectives on the morality of lying, before examining the various ways in which falsehoods find their way into our modern workplaces. Ultimately, we must begin re-assessing our professional hierarchies with a new clarity by rejecting the notion of a leader as a morally superior concept automatically deserving of adulation. We need to recognize that lies and manipulation are fundamental elements of accomplishing things in organizations. Even before working life starts, its truthfulness is dubious - who doesn't polish their CV to give a better impression? Bypassing formal structures, ensuring certain people are left out of decision processes, spreading non-factual 'visions' and lying to keep one's position safe are all essential for the accomplished manager. Passionately Transforming Management with Lying provides students, scholars and managers with a concise and provocative guide to identifying, utilising and manipulating bullshit culture.

Passionately Transforming Management: Lies

“Professor Bobbi Thomason offers us a manifesto to agency—and teaches us what it means to have it, lose it, and reclaim it. Blending science and storytelling, her writing is as brilliant as it is vulnerable.”—Dolly Chugh, professor, New York University Stern School of Business, author of The Person You Mean to Be and A More Just Future Combining raw memoir and rigorous research, this thoughtful and eye-opening work offers a transformative roadmap to reclaim your agency by coloring outside the lines of what society expects. We make many vows in our lifetimes, some big, some small. Some vows are brief and time bound. Others are intended to last a lifetime. Fulfilling those vows is deeply complicated for women. We are often navigating environments that weren't built for us, where a sudden life shock—or just the exhausting weight of small, daily demands—may sideline our goals. After years of studying how can-do women advance in a world that isn't set up for their success, Dr. Bobbi Thomason found herself navigating a difficult divorce and custody battle—and living the very challenges to women's agency that she had been researching. Bobbi knew she needed more than outdated popular advice to make it through, so she returned to the science and reconsidered how to apply it in her own life. In Vows to Ourselves, she chronicles her journey as she examines how women’s power is taken from them by never-ending obligations to others. And yet, while looking out for other people might be part of the problem; it is also part of the solution. Thomason frames agency not as an isolated achievement, but as a shared practice, detailing how women act with and for their village. Grounded in data and her own raw story, this book offers a credible, compassionate blueprint, encouraging women to let go of life's default settings and build a life centered on their own most precious priorities that honors their complicated and multi-faceted selves. Vows to Ourselves will make every woman feel seen and supported. It will invite you to experiment, to put yourself first, and to sculpt the life and career you deserve. Vows to Ourselves offers women:Answers To Why Agency Is So Hard: Dr. Thomason offers a compelling, evidence-based exploration of why even the most ambitious, and high-achieving women find their autonomy hijacked—and the science of how women break free from being stuck. A Story that Resonates: Through raw, vulnerable storytelling that brings the research to life, Dr. Bobbi Thomason shares her own wake-up call, reminding you that it’s never too late to reclaim your life. Overdue Validation: If you feel overwhelmed, stuck, or stretched too thin, this book meets you with compassion—reminding you that you are not failing. Real Tools For Real Life: Discover practical, research-backed ways to set boundaries, rediscover your desires, and build a life where your ambitions and relationships can thrive together. A Powerful Invitation To Put Yourself First: Learn how honoring your own needs doesn’t just transform your life—it creates a ripple effect of strength, joy, and possibility for everyone around you.

“Professor Bobbi Thomason offers us a manifesto to agency—and teaches us what it means to have it, lose it, and reclaim it. Blending science and storytelling, her writing is as brilliant as it is vulnerable.”—Dolly Chugh, professor, New York University Stern School of Business, author of The Person You Mean to Be and A More Just Future Combining raw memoir and rigorous research, this thoughtful and eye-opening work offers a transformative roadmap to reclaim your agency by coloring outside the lines of what society expects. We make many vows in our lifetimes, some big, some small. Some vows are brief and time bound. Others are intended to last a lifetime. Fulfilling those vows is deeply complicated for women. We are often navigating environments that weren't built for us, where a sudden life shock—or just the exhausting weight of small, daily demands—may sideline our goals. After years of studying how can-do women advance in a world that isn't set up for their success, Dr. Bobbi Thomason found herself navigating a difficult divorce and custody battle—and living the very challenges to women's agency that she had been researching. Bobbi knew she needed more than outdated popular advice to make it through, so she returned to the science and reconsidered how to apply it in her own life. In Vows to Ourselves, she chronicles her journey as she examines how women’s power is taken from them by never-ending obligations to others. And yet, while looking out for other people might be part of the problem; it is also part of the solution. Thomason frames agency not as an isolated achievement, but as a shared practice, detailing how women act with and for their village. Grounded in data and her own raw story, this book offers a credible, compassionate blueprint, encouraging women to let go of life's default settings and build a life centered on their own most precious priorities that honors their complicated and multi-faceted selves. Vows to Ourselves will make every woman feel seen and supported. It will invite you to experiment, to put yourself first, and to sculpt the life and career you deserve. Vows to Ourselves offers women:Answers To Why Agency Is So Hard: Dr. Thomason offers a compelling, evidence-based exploration of why even the most ambitious, and high-achieving women find their autonomy hijacked—and the science of how women break free from being stuck. A Story that Resonates: Through raw, vulnerable storytelling that brings the research to life, Dr. Bobbi Thomason shares her own wake-up call, reminding you that it’s never too late to reclaim your life. Overdue Validation: If you feel overwhelmed, stuck, or stretched too thin, this book meets you with compassion—reminding you that you are not failing. Real Tools For Real Life: Discover practical, research-backed ways to set boundaries, rediscover your desires, and build a life where your ambitions and relationships can thrive together. A Powerful Invitation To Put Yourself First: Learn how honoring your own needs doesn’t just transform your life—it creates a ripple effect of strength, joy, and possibility for everyone around you.

How Women Reclaim Agency and Why It Matters for All of Us

Vows to Ourselves

Dieses Lehrbuch stellt die wesentlichen Methoden und Anwendungsgebiete der Künstlichen Intelligenz und der Analyse großer Datenmengen bei Finanzintermediären und Industrieunternehmen im Bereich der Finanzwirtschaft dar. Es&nbsp;vermittelt die Grundlagen und fortgeschrittene Methoden der KI und ihrer Anwendungen in der Finanzwirtschaft und&nbsp;unterstützt bei der Vorbereitung auf das Berufsleben im quantitativen Asset- und Risikomanagement. Das Buch kann begleitend zu universitären Lehrveranstaltungen im Bereich Financial Data Analytics, Risiko- und Investmentmanagement benutzt werden.

Daten, Methoden und Anwendungen

Künstliche Intelligenz in der Finanzwirtschaft

Navigating Tensions from Control to Transformation

Project Resilience

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

For years, the menopause was rarely spoken about - those who experienced it were often encouraged to do so quietly, without drawing attention to it. Whilst contemporary discussions have become more open around the subject, and gender-based medicine has made strides in its treatment, in mainstream discourse menopause is still addressed as a problem to be solved. This is often the case in the workplace, with 'menopause initiatives' being introduced in response to rising calls for action. But is the menopause even something that can be 'managed' by corporations, and does it even need to be? Passionately Transforming Management with Menopause refutes the assumption that better management of the menopause is a panacea for companies and employees. Rather, it repositions the basis of the discussion to explore how lived experiences of the menopause can transform and expand traditional parameters of management. Drawing on lived experiences from both their own lives and from those close to them, the authors address the reality of menopause both within and beyond the workplace. Using data generated from these discussions, the book investigates both the menopause management practices implemented throughout various sectors, and the holistic lives of those undergoing this transitional phase. Passionately Transforming Management with Menopause provides students, scholars and managers with an empowering and provocative guide to understanding and repurposing the topic of menopause in the workplace.

Passionately Transforming Management: Menopause

Business Angels sind die mit Abstand bedeutendste Investorengruppe für frühphasige Start-ups. Dass sie – anders als Venture-Capital-Gesellschaften – meist mit eigenem Kapital und persönlichem Engagement investieren, macht die Entscheidungen für sie riskant.Dieses Buch richtet sich an alle, die überlegen, Zeit und Geld in junge Unternehmen zu investieren. Ziel ist es, die Entscheidungslogik von Business Angels nachvollziehbar zu machen, Chancen und Risiken realistisch darzustellen und aufzuzeigen, wie typische Fehler vermieden werden können.In zwölf Kapiteln werden zentrale Aspekte beleuchtet:<ul><li>Rolle und Motivation von Frühphaseninvestoren und Business Angels</li><li>Kennzeichnung, Strukturierung und Segmentierung von Gründern und Gründungen</li><li>Spezialfälle als potenziell lukrative Investitionschancen</li><li>Start-up-Märkte, Mechanismen des Zielgruppenumgangs von „Business-to-Business“ bis „Peer-to-Peer“</li><li>Marktgängige Geschäfts- und Erlösmodelle</li><li>Start-up-Bewertung</li><li>Reise eines Business Angels: von der Auswahl einer Beteiligung bis zum Exit</li><li>Start-up-Ökosystem</li></ul>Basierend auf über zwei Jahrzehnten Erfahrungen eines Gründers und Investors bietet dieses Buch keine Patentrezepte, aber dafür authentische Einblicke und wertvolles Wissen, das keine KI ersetzen kann.Der Autor Julian von Hassell
 , langjähriger Vorstandsvorsitzender der Baltic Business Angels Schleswig-Holstein e.V., ist seit 2003 als Berater, Gründer, Geschäftsführer, Vorstand, Aufsichtsrat und Investor im deutschen und europäischen Start-up-Ökosystem aktiv.

Business Angels sind die mit Abstand bedeutendste Investorengruppe für frühphasige Start-ups. Dass sie – anders als Venture-Capital-Gesellschaften – meist mit eigenem Kapital und persönlichem Engagement investieren, macht die Entscheidungen für sie riskant.Dieses Buch richtet sich an alle, die überlegen, Zeit und Geld in junge Unternehmen zu investieren. Ziel ist es, die Entscheidungslogik von Business Angels nachvollziehbar zu machen, Chancen und Risiken realistisch darzustellen und aufzuzeigen, wie typische Fehler vermieden werden können.In zwölf Kapiteln werden zentrale Aspekte beleuchtet:<ul><li>Rolle und Motivation von Frühphaseninvestoren und Business Angels</li><li>Kennzeichnung, Strukturierung und Segmentierung von Gründern und Gründungen</li><li>Spezialfälle als potenziell lukrative Investitionschancen</li><li>Start-up-Märkte, Mechanismen des Zielgruppenumgangs von „Business-to-Business“ bis „Peer-to-Peer“</li><li>Marktgängige Geschäfts- und Erlösmodelle</li><li>Start-up-Bewertung</li><li>Reise eines Business Angels: von der Auswahl einer Beteiligung bis zum Exit</li><li>Start-up-Ökosystem</li></ul>Basierend auf über zwei Jahrzehnten Erfahrungen eines Gründers und Investors bietet dieses Buch keine Patentrezepte, aber dafür authentische Einblicke und wertvolles Wissen, das keine KI ersetzen kann.

Wie Privatiers klug in Start-ups investieren

Business Angels

A critical exploration of how passion can create more effective organizations, Passionately Transforming Management restores curiosity and joy to management education. Climate change and the rapidly shifting balance of global geo-political power are changing the conditions within which organizations operate, and big data and AI are altering the criteria for a successful manager. By critically disrupting existing literature on management in education, O'Doherty and Hjorth reimagine a syllabus for management and organization by drawing on research that shows how successful businesses and entrepreneurs are those that have followed their private passions. Authored by leading members of the management and organization studies community with a wealth of experience, this concise book exposes the diverse potential of management in contributing to business success by foregrounding how passion - be it for science fiction, computer games, drum and bass, poetry or football - is vital to become a reflexive and effective manager. This is the ideal book for researchers in search of playful alternatives and advances in management theory and practice, original teachings in organization studies and critical management studies, and regenerative university course outlines and reading lists.

The Palgrave Handbook of Occupational Stress

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