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Henderson C: The Oz Method

The Oz Method

The Psychological Secret of Influence for Sales, Leadership, and Life

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Lead compliant, efficient and resilient transport operations with complete confidence. Lowe's Transport Manager's and Operator's Handbook 2027 is the definitive operational and compliance guide for senior transport managers, fleet operators, hauliers and logistics leaders responsible for professional competence, risk management and regulatory assurance. Updated and edited by industry expert Ashley Rimmer, this trusted handbook provides authoritative, up-to-date guidance on the legal, technical and operational requirements governing the UK transport and haulage sector. Now in its fully updated 57th edition, it reflects the latest statutory changes, regulatory decisions and enforcement priorities shaping day-to-day transport operations. You will gain clear guidance on how to: - Interpret current UK transport law and regulatory obligations - Maintain operator compliance and professional competence - Manage driver licensing, conduct and working time rules - Ensure vehicle maintenance, safety and inspection standards &gt;Essential for those accountable for governance, compliance and operational performance, Lowe's Transport Manager's and Operator's Handbook 2027 equips senior professionals with the confidence, clarity and authority to operate legally, safely and efficiently in today's transport industry. Themes include: transport compliance, operator licensing, fleet management, road traffic law, regulatory change, professional competence

Lowe's Transport Manager's and Operator's Handbook 2027

“Sage advice about how to bring out the best in others—and yourself.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential Become the boss everyone wants to work for in this must-read guide from top executive coach Sabina Nawaz. Whether you’re an executive or newly promoted to manager, you’re most likely succeeding at your job, but may wonder if you are reaching your full potential as a boss. Most top performers suspect they aren’t, and Sabina Nawaz, former Microsoft executive and elite Fortune 500 coach, says they’re usually right. But it’s often hard to recognize the problem or know how to address it. Nawaz taps her experience and proprietary data from executives at Amazon, Microsoft, Google, Motorola, Nordstrom, the United Nations, and more, to offer managers everything they need to know to succeed at the job. Her work reveals that as our job expands, the added pressure to perform can cause us to act out of character, and our increased power can blind us to the impact of those actions. Even the most well-intentioned manager can quickly become the boss nobody wants to work for. You’re the Boss is your executive coach. It offers a fresh, evidence-based framework for managing pressure and power with grace and intelligence. These proven strategies guide you to anticipate the unavoidable hazards of leadership without changing who you are. Discover a powerful new way to manage yourself and others to become the boss you want to be—and others need.

Become the Manager You Want to Be (and Others Need)

You're the Boss

Tom Copeland is the nation’s leading expert on the business of family child care. As tax season approaches each year, thousands of family child care providers save time and money using the Tax Workbook and Organizers. The most comprehensive resource available, this book contains up-to-date guidance so family child care providers can accurately complete their own tax returns and take advantage of all the business deductions they are entitled to claim.

Family Child Care 2026 Tax Workbook and Organizer

Leading and Coaching Diverse Talent

The Power of Mentorship

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Make Technology Your Most Powerful Learning AllyAs an L&amp;D professional, you are experiencing a dramatic transformation in the way employees learn, work, and grow. How do you keep up with the fast pace of change so you can serve the needs of your learners and your organization? The Learning Technology Playbook is the essential resource you need to thrive in today’s training landscape.In this step-by-step guide, renowned learning technologist Pooja Jaisingh shares how she evaluates, adopts, and integrates new technology solutions. Using real-world examples from leading companies and insights from more than 30 industry leaders, Jaisingh demonstrates how to move from exploration to full integration of new technology, while keeping ethics, privacy, and inclusivity at the forefront.
The Learning Technology Playbook is packed with:
<ul>
<li>Actionable strategies to prepare your organization for the next big leaps in learning</li>
<li>Reflection prompts to enhance your understanding of key concepts</li>
<li>Practical templates, checklists, audits, and planning worksheets to help you create future-ready content for tomorrow’s workplace</li>
<li>A glossary of tech jargon for easy reference</li>
</ul>
This book empowers instructional designers, trainers, and consultants to become savvy technology strategists by learning to optimize workflows, future-proof learning initiatives, and champion innovation. Whether you’re just beginning your journey or advancing as an L&amp;D leader, Jaisingh will inspire you to harness learning technology as a force for growth and organizational success—and to claim your seat at the table by leading technology adoption responsibly and purposefully.

Real-World Methods to Evaluate, Pilot, and Scale L&d Tech

The Learning Technology Playbook

Every Airbnb Host's Tax Guide is a clear, practical resource for U.S. short-term rental hosts. Packed with up-to-date information, you'll learn everything you need to know about short-term rental taxes in Every Airbnb Host's Tax Guide. This book is the essential, easy-to-follow reference for U.S. short-term rental hosts to learn about how to save on taxes, maximize deductions, and stay compliant with current IRS rules. Whether you rent your property through Airbnb, Vrbo, or another platform, you want to make sure you understand all the tax rules, including the 20% pass-through deduction. Every Airbnb Host's Tax Guide tells rental hosts everything they need to know about taxes for short-term rentals, including deductions they may take, depreciation, when short-term rentals are tax-free, and how to report rental income. This new edition also has information on how short-term rental hosts can protect themselves from IRS audits, as well as strategies for deducting rental losses. It also discusses how the One Big Beautiful Bill Act (the massive tax reform law passed in 2025) affects short-term rental hosts. Take all the short-term rental deductions to which you're entitled, pay no more tax than is legally required, and stay out of trouble with the IRS. This book provides all of this information in a practical, easy-to-understand way. All short-term rental hosts in the United States can benefit from this comprehensive tax guide. Every Airbnb Host's Tax Guide is the first, and still the best, of its kind.

Every Airbnb Host's Tax Guide

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

A Practical Approach for Human Resource Management

Principles of Employee Engagement

Macroeconomics

Homes are in demand: Don't sell yours for less than it's worth! The U.S. housing market offers solid possibilities for selling one's home at a profit. But what should you do first--or at all? Renovate or remodel? Call an agent? Wait for peak selling season? Selling Your House: Nolo's Essential Guide gives you useful tools for strategizing and preparing, selecting the strongest offer, and closing the deal, including: <ul> <li>making your property look its best</li> <li>determining the right sale price and time</li> <li>working with agents</li> <li>choosing among buyers' bids, and</li> <li>negotiating the contract.</li> </ul> Arrange a quick and successful home sale with this all-in-one guide.

Nolo's Essential Guide

Selling Your House

Learning experience design is at a turning point. AI is accelerating how learning is created and delivered, but it has also raised familiar challenges around attention, motivation and engagement. As organisations rush to adopt new tools, many learning strategies still rely on outdated assumptions about content, courses and control. Learning Experience Design shows how to redesign learning for this new reality while remaining grounded in how people learn best. This edition explores how AI and generative technologies can be used to create learning experiences that are adaptive, engaging and social, rather than automated. It demonstrates how learning can respond to learner data, context and performance needs, using generative text, images, audio and video alongside personalised learning journeys, simulations, games, workflow learning and performance support. Throughout the book, the learning designer is redefined as an Expert-in-the-Loop: someone who combines learning science, emotional and social insight, and technological capability to guide and govern AI-enabled learning systems. Drawing on current research and real-world examples, the book addresses critical challenges such as skills sustainability, ethical data use and the changing role of subject matter experts. With new content on managing AI learning projects and designing learning in the flow of work, this edition provides senior learning leaders and designers with a practical, future-ready framework for building scalable, human-centred learning ecosystems.

How to Build Effective Learning in the Age of AI

Learning Experience Design

The Oz Method

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