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Burgis L: The One and the Ninety-Nine /
LF

The One and the Ninety-Nine

How to Break Free from the Tribe

What if the most radical thing you could do today was simply to turn up-as yourself?
 
 In a world obsessed with performance, perfection, and personal branding, Turning Up is a call to something deeper: presence, purpose, and connection. This book invites you to rediscover your place in the human system - not as a lone actor, but as a vital part of a living, breathing network. It's not about being the best. It's about being real. And being the difference.
 
 This is our moment to turn up and be the difference: one moment, one choice, one connection at a time.
 
 Inside, you'll discover:Why "just be yourself" is harder-and more powerful-than it sounds
How to move from self-doubt and comparison to genuine self-awareness and self-acceptance
Practical exercises and thought experiments to help you see yourself (and others) more clearly
How to make a positive difference - one moment, one choice, one connection at a time




 
 Turning Up: Taking Your SELF to Work is your invitation to break the mould. Ian Harrison, co-author of The Enabling Manager, skilfully guides the reader drawing on an eclectic range of ideas from philosophy, religion and science, and decades of experience helping leaders and teams thrive. He exposes the myths that keep us stuck and offers a practical, compassionate roadmap for showing up as your true self at work and beyond.
 
Ready to be the difference? Order your copy of Turning Up: Taking Your SELF to Work and start your journey today.

Taking Your SELF to Work

Turning Up

Confident

Feel confident using AI at work, understand its limits and avoid costly mistakes. Artificial intelligence already influences how decisions are made and work gets done, even for people who never expected it to be part of their role. AI has become part of everyday working life, yet it can still feel complex, fast-moving and difficult to understand. Confident AI 2e explains the essential knowledge and skills you need to work confidently with AI, whatever your prior experience. This updated edition of the bestselling book demystifies how AI works, how it is used in real workplaces and what it means for your role. Written by AI thought leader Andy Pardoe, Confident AI 2e is for anyone who needs to understand how to use artificial intelligence as part of their work, across any industry or role. It offers a clear, practical introduction to how AI is used in real workplaces, helping you build confidence and capability without needing a technical background. About the Confident series... The Confident books are the perfect guides to the key digital skills required in the modern workplace, allowing you to stay fluent without getting bogged down in the detail.

The Essential Skills for Working with Artificial Intelligence

Confident AI

Arete is a reflective work on character, effort, and the quiet construction of a well-formed life.
Rooted in recognizable realities-consistent work, family and professional responsibility, commitment without applause-this book does not belong to the tradition of conventional self-help. Instead, it offers a philosophical reflection narrated through everyday experience. There are no idealized heroes or miraculous destinies here, only processes: repeated decisions, sustained discipline, and time invested without immediate guarantees.
At times, the narrative adopts a plausible, almost documentary tone, not to confuse the reader, but to anchor its ideas in a possible reality. Arete is neither a work of fantasy nor an autobiographical account. It is literature built from real materials, where excellence is not presented as exceptional talent, but as the consequence of constancy.
This book offers a calm perspective on personal growth, reminding the reader that many of the most meaningful transformations are not visible while they are taking place, and that stories which appear extraordinary are often the result of perseverance and long-term commitment.

Arete

THE THIRD MIRROR A Parable of Entrepreneurial Accountability

What if the mirror you've been avoiding is the one that could save your business?
Denise built her fitness empire on the image of perfect control, until pregnancy threatened to shatter everything she'd worked for. Tez spent eighteen months pitching investors who didn't understand his vision for serving underbanked communities. Carolyn had thirty years of expertise helping families navigate social services, but couldn't figure out how to turn that knowledge into a consulting business.
Three entrepreneurs. Three crises. Three different ways of avoiding the same fundamental question: What happens when the story you've been telling about your business no longer matches the reality you're living?
Through the metaphor of three mirrors, this modern business parable reveals why sustainable success comes not from projecting perfection, but from honest self-assessment and community accountability. When Denise, Tez, and Carolyn stop running from their limitations and start building businesses around their authentic strengths, they discover something more powerful than individual achievement, the ability to create lasting impact through transparent collaboration.
Perfect for entrepreneurs who are tired of pretending they have it all figured out and ready to build something real, The Third Mirror offers a practical framework for turning vulnerability into competitive advantage and isolation into sustainable community.
Sometimes the most sustainable thing you can build is the courage to see yourself clearly and the wisdom to grow from what you find there.

A Parable of Entrepreneurial Accountability

The Third Mirror

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Every satisfying business has the same five vital signs. Most owners never see them.

Revenue is growing. The team is busy. Customers keep coming in. Everything looks fine-until it isn't. The account runs dry. The biggest client leaves. The margins collapse. And the owner is left wondering: How did I miss this?

You didn't miss it. You were never taught what to look for.

Before the Flatline is a diagnostic manual for business owners, built from 25 years of turning around failing operations across five continents. Author Lukas Swid was the person companies called when a division was bleeding out-from Shanghai to São Paulo to small-town America-and the pattern was always the same: the numbers looked fine on the surface while the business was already dying underneath.

Inside, you'll learn the five Business Vital Signs every owner should monitor and how to read them before a crisis hits. Why revenue growth can actually be a warning sign of impending failure. How to diagnose cash flow hemorrhaging, customer concentration risk, and margin erosion in real time. The exact patterns that repeat in every failing business, regardless of industry or geography. Real turnaround stories from international operations that were weeks from collapse. A practical framework you can apply to your own business starting today.

This isn't theory. It's not a motivational playbook. It's pattern recognition from someone who has been inside hundreds of businesses at their most vulnerable-and learned to spot the fractures before they become fatal.

For small business owners, startup founders, CFOs, business advisors, and anyone who'd rather prevent a crisis than survive one.

Before the Flatline

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff--And Ourselves--As We Own Less and Use More

Possessions

In The Pursuit of Bliss: Maximizing Joy in Business and Life, Mykie Stiller offers a refreshing perspective on how to not only navigate the challenges of daily life but to thrive despite them. Blending personal anecdotes and practical insights, Stiller presents a holistic approach to finding joy in both your business and personal life in a world easily dominated by stress and demands. From cultivating a positive mindset to fostering meaningful connections, The Pursuit of Bliss provides a roadmap for those seeking fulfillment on all areas of your life. Drawing on her own experiences in the business world, Stiller explores how joy can be a catalyst for success rather than an elusive endpoint. She shares strategies for infusing joy into professional endeavors, creating vibrant workplace cultures, and maximizing productivity through a positive and purpose-driven approach.

In The Pursuit of Bliss: Maximizing Joy in Business and Life, Mykie Stiller offers a refreshing perspective on how to not only navigate the challenges of daily life but to thrive despite them. Blending personal anecdotes and practical insights, Stiller presents a holistic approach to finding joy in both your business and personal life in a world easily dominated by stress and demands. From cultivating a positive mindset to fostering meaningful connections, The Pursuit of Bliss provides a roadmap for those seeking fulfillment on all areas of your life. Drawing on her own experiences in the business world, Stiller explores how joy can be a catalyst for success rather than an elusive endpoint. She shares strategies for infusing joy into professional endeavors, creating vibrant workplace cultures, and maximizing productivity through a positive and purpose-driven approach.

The Pursuit of Bliss

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Routledge New Directions in PR & Communication Research

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas’ work. This book systematically reviews the body of public relations and communication literature that has applied Habermas’ theories for the first time, to provide an extensive and nuanced discussion on what one of the most influential social theorists has to offer public relations research. Taking concepts from seminal works such as the Theory of Communicative Action and the Structural Transformation of the Public Sphere, this book explores applications of Habermas’ concepts. It confronts conflicts with Habermas’ critical understanding of public relations as moral communication, and explores indepth the concepts of moral justification and differentiation of lifeworld and system for their potential for PR research and practice. Demonstrating the applications and challenges for public relations ethics, and organizational communications while opening less well-known concepts such as reflexivity, crisis consciousness, and double politics as avenues for future research, this book will help public relations researchers harness the potential of Habermas’ methodological tools. It will be of interest to all scholars and advanced students of public relations and communication studies.

Applying Habermas in Theory and Practice

Social Theory and Public Relations Research

In the modern information age, our brain's coping mechanisms have been overloaded, and our irrationality turned up to eleven. Amanda Montell blends cultural criticism and personal narrative to explore our modern cognitive biases and the power, disadvantages and highlights of magical overthinking."Magical thinking" can be broadly defined as the belief that one's internal thoughts can affect unrelated events in the external world. Whether that's "manifesting" their way out of poverty, staving off cancer with positive vibes, or transforming an unhealthy relationship to a glorious one through loyalty alone.In a series of razor sharp and introspective chapters, Montell delves into cognitive biases that run rampant in our brains, from how the "halo effect" cultivates worship (and hatred) of larger-than-life celebrities, to how the "sunk cost fallacy" can keep us in detrimental relationships long after they no longer serve us.Told with her signature brilliance and wit, Montell's prevailing message is one of hope and forgiveness for our anxiety riddled human self. If you have all but lost faith in our ability to reason through the noise of information overload, this book aims to make sense of the senseless. To crack open a window in our minds and let the fresh air in. To help quiet the cacophony for a while, and maybe, even hear a melody in it.

Notes on Modern Irrationality

The Age of Magical Overthinking

The One and the Ninety-Nine

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