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The New Marketing
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The New Marketing

How to Win in the Digital Age
Buch (gebunden)ca. 210.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

August 2020, ca. 288 Seiten, Englisch
Sage Publications
978-1-5264-9011-7

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