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Mehran Gul: The New Geography of
Innovation

The New Geography of Innovation

The Global Contest for Breakthrough Technologies

Although innovation is a necessity for growth, its journey is complex, uncertain and full of failures. This book takes a holistic approach to address innovation practices in different organizations and in different parts of the world. It highlights the interplay between the markets, technology, and the organization, while outlining the unique skill set required to manage innovation and innovation processes.
<div>
Including an analytical review of the current literature and theories, this book emphasizes practical, implementable, evidence-based tools and resources to manage innovation at all types of organizations, regardless of type, sector or size. The emphasis is on established entities, yet the guidelines shared in the book will also be applicable to both temporary organizations and start-ups in all or in part. It will be of interest to students and academics of strategic management and innovation strategy, as well as practitioners seeking an advanced understanding of innovation tools and strategy.
&nbsp;
Karim Sai¿d&nbsp;is Associate Professor at the University of Versailles Saint Quentin en Yvelines/University Paris Saclay and a PhD supervisor and researcher at the Larequoi Research Center for Management. He is the author of many publications in the field of Strategic management&nbsp; and change management. He currently works as Scientific and Academic attaché at the French Embassy in Egypt.
Duha AlSanad&nbsp;is an Innovation Champion at Saudi Aramco. She oversees the innovation program in the IT Department and is responsible for building strategies to cultivate innovation.&nbsp; She has a PhD in the Management of Innovation from the Arabian Gulf University in Bahrain and has published journal articles and conference papers on innovation management.
Soufiane Kherrazi&nbsp;is an Assistant Professor of Strategic Innovation Management at CESI Engineering School in France and a researcher at the LINEACT Research &amp; Innovation Laboratory. His research explores various forms of innovation (technological, collaborative, social, legal) and their impact on organizational change. He is also an affiliated researcher at the EDHEC Augmented Law Institute in France.
</div>

Although innovation is a necessity for growth, its journey is complex, uncertain and full of failures. This book takes a holistic approach to address innovation practices in different organizations and in different parts of the world. It highlights the interplay between the markets, technology, and the organization, while outlining the unique skill set required to manage innovation and innovation processes.

Including an analytical review of the current literature and theories, this book emphasizes practical, implementable, evidence-based tools and resources to manage innovation at all types of organizations, regardless of type, sector or size. The emphasis is on established entities, yet the guidelines shared in the book will also be applicable to both temporary organizations and start-ups in all or in part. It will be of interest to students and academics of strategic management and innovation strategy, as well as practitioners seeking an advanced understanding of innovation tools and strategy.

Karim Saïd&nbsp;is Associate Professor at the University of Versailles Saint Quentin en Yvelines/University Paris Saclay and a PhD supervisor and researcher at the Larequoi Research Center for Management. He is the author of many publications in the field of Strategic management&nbsp; and change management. He currently works as Scientific and Academic attaché at the French Embassy in Egypt.


&nbsp;
Duha AlSanad&nbsp;is an Innovation Champion at Saudi Aramco. She oversees the innovation program in the IT Department and is responsible for building strategies to cultivate innovation.&nbsp; She has a PhD in the Management of Innovation from the Arabian Gulf University in Bahrain and has published journal articles and conference papers on innovation management.
Soufiane Kherrazi&nbsp;(PhD, Université Paris-Saclay)&nbsp;is an Assistant Professor of Strategic Innovation Management at CESI Engineering School in France and a researcher at the LINEACT Research &amp; Innovation Laboratory. His research explores various forms of innovation (technological, collaborative, social, legal) and their impact on organizational change. He is also an affiliated researcher at the EDHEC Augmented Law Institute in France.
&nbsp;

Principles and Elements of Good Practice

Strategic Management of Innovation

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

The New Venture Coursebook

Synthesis Lectures on Information Concepts, Retrieval, and Services

This book investigates how academic and public libraries support entrepreneurs by offering diverse business support services in collaboration with other business support actors. The chapters explore opportunities to innovate these services through artificial intelligence (AI) integration and structured experimentation, with a strong emphasis on co-creation between librarians and entrepreneurs. Collaborative AI experimentations are examined as mechanisms to strengthen adoption factors for Generative AI tools and to support informed decisions regarding adoption or switching to the alternative solutions. Two practical experimentation approaches are introduced: Need-Based Experimentation (NBE), addressing service gaps or operational goals; and Curiosity-Based Experimentation (CBE), encouraging exploratory trials of emerging AI tools. Real-world cases from diverse libraries illustrate adaptable, practice-based examples for providing business support services, conducting AI experimentations, and integrating Monitoring &amp; Evaluation (M&amp;E) for both formative and summative assessments. To operationalize these insights, the book includes AI experimentation policies, structured reporting templates, business case formats, and instructional guides for AI tools such as ASReview, Connected Papers, and Citation Gecko. The book advocates that innovation in libraries is achievable for any institution, regardless of size or resources, through experimentation, patrons engagement in AI experimentations, and embedded M&amp;E practices, positioning libraries as active collaborators within their local innovation ecosystems.
&nbsp;In addition, this book:
<ul>
<li>Bridges theory and practice via consulting-led experiences from academic and public libraries supporting entrepreneurs</li>
Empowers librarians to conduct ethical AI experimentations by combining co-creation with monitoring and evaluation
<li>Translates research into practical insights for library managers to innovate business and traditional services</li>
</ul>

Support, AI Experimentation, Practical Technologies, Monitoring, and Evaluation

Libraries as Hubs for Entrepreneurship

Palgrave Studies in Technology and Innovation in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption. This contributed volume balances theory with practical research-based case studies, providing an outline of the current state of digital marketing in Africa, as well as an assessment on the opportunities and challenges that lie in the future.Chapters in the book explore cutting edge digital marketing topics, including social media engagement metrics, consumer behaviors towards virtual reality (VR), interactivity in digital out-of-home advertising, enhanced customer engagement and customer experience, artificial intelligence (AI) and data analytics, and digital marketing for sustainable public health development. It will be of great interest to scholars and students of marketing, technology and innovation and business in Africa and beyond.Brighton Nyagadza is a Lecturer in Digital Marketing at York St John University, London Campus, UK. Previously he was based at the Department of Marketing at Marondera University of Agricultural Sciences and Technology, Zimbabwe. He is a CABS (UK) Certified Business and Management Educator (CMBE) and Fellow of the Academy of Marketing Science (USA). His work on digital marketing and agri-business has been published widely in books and journals.&nbsp;

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

Bayesian Entrepreneurship

Anthem Africology Series

Indigenous Knowledge Systems, Entrepreneurship and Sustainable Development in Africa

Knowledge Services

Real Leadership

Business Lessons from Henry David Thoreau

Walden for Hire

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

AI Essentials for Leaders

Rethinking Business Strategy

Artificial Intelligence

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

The definitive guide to business startup success

Self Made, 2nd Edition

Routledge Studies in Entrepreneurship

Researching Entrepreneurship argues that a critically reflexive approach is required in order to capture the messy, heterogeneous and complex nature of entrepreneurship. Accordingly, Researching Entrepreneurship challenges the researcher to take a step back in order to ask more fundamental questions prior to engaging in data collection - thus drawing attention to the critical aspects of philosophical perspectives and underpinnings

Entrepreneurship is a diverse research phenomenon which demands a multiplicity approach to aid understanding. However, despite the multi-disciplinary nature of entrepreneurship, dualistic perspectives have emerged including quantitative and qualitative; western and non-western; Europe and US, which are apparent within entrepreneurship research. Researching Entrepreneurship argues that a critically reflexive approach is required in order to capture the messy, heterogeneous and complex nature of entrepreneurship. Accordingly, Researching Entrepreneurship challenges the researcher to take a step back in order to ask more fundamental questions prior to engaging in data collection – thus drawing attention to the critical aspects of philosophical perspectives and underpinnings. This is necessary as the substitution of the word methodology for the word method has resulted in the two terms being used interchangeably. From such a position, it is then possible to explore the "taken for granted" norms of entrepreneurship scholarship and methodological myths which currently dominant entrepreneurship research. Indeed, in order to facilitate further theoretical and empirical development within the field then quite clearly, appropriate attention to philosophical underpinnings is necessary to reflect the idiosyncratic contextual nature of entrepreneurship.Aimed at academics, researchers and advanced students in the field of Entrepreneurship, Researching Entrepreneurship will adapt a critical perspective in relation to epistemological and ontological assumptions which currently shape the entrepreneurship research agenda. It will seek and challenge dualistic perspectives including quantitative and qualitative; western and non-western; Europe and US which are apparent with entrepreneurship research and place greater emphasis on the appropriateness of methodological selection in relation to research aims and objectives.

Critically Evaluating Methodology and Method

Researching Entrepreneurship

The New Geography of Innovation

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