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The Network is Your Customer

Five Strategies to Thrive in a Digital Age

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.

November 2012, Englisch
University Presses
978-0-300-18829-5

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