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Catalogue complet

Ellis J: The Money Instinct

The Money Instinct

Why Your Brain Sabotages Your Money (and the Money Scripts That Explain It)

The Measure of Generosity

A Novel About Money, Meaning, and the True Riches That Last Forever

The Wealth Within

At 62, You want to collect...Social Security

Vietnam And The Global Economy

The Vietnamese Economy and the Fourth Industrial Revolution is a collection of in-depth studies that provides a comprehensive view of Vietnam's economy in the context of the Fourth Industrial Revolution. The book not only presents theoretical concepts but also emphasizes practical insights, contributed by scholars, practitioners, government officials, and business leaders.

Readers will explore applied research in fields such as marketing, behavioral economics, tourism, and management, with prominent topics including consumer behavior in Ho Chi Minh City, the impact of service quality on university branding, and leadership styles in Vietnamese businesses. The book also analyzes human factors in management, including ethical leadership, female leadership, work motivation, as well as topics like microfinance, remittances, and digital transformation, shedding light on changes in consumer behavior and business management strategies in the digital age.

Additionally, the book discusses the influence of independent directors and tourism on Vietnam's economy, offering up-to-date information on the challenges and opportunities Vietnam faces in the era of globalization and industrialization. This book is an essential resource for researchers who wish to gain a deeper understanding of Vietnam's modern economy.

The Vietnamese Economy And The Fourth Industrial Revolution

Change in My Pocket is an insider's guide for handling your life both during and after Change enters the picture (e.g. death of a parent or spouse, end of a marriage, major health challenge, career shift, empty nest, retirement). Shari Moxley has helped hundreds of clients recognize and make sound choices through such periods. Her holistic, proven approach to wealth management means not only do your financial resources make it through Change, but the greater picture of your life also emerges into a freedom of new normal. With practical lessons for facing, addressing, and moving through change in a way that is thoughtful and intentional, readers learn how to evolve Change into a a solution by better understanding it and creating choices around it.

The Purse-Sized Guide to Navigating Change Now

Change in My Pocket

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels. Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance. You'll learn how to: - Apply neuroscience principles to improve attention, memory and decision-making outcomes - Implement sensory and emotional cues that strengthen brand recall and campaign resonance - Analyze, test and refine creative ideas using behavioural insight - Optimize messaging and targeting by understanding the unconscious drivers of consumer choice - Use real-world examples to build your credibility and apply techniques across industries With detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace. Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness

Practical Insights for Improving Customer Engagement

Neuromarketing

We vow for richer for poorer. We sacrifice for our children, we give back to our parents. Because in true love and family matters, money's irrelevant and it would be terrible to suggest otherwise. Right?

We vow for richer for poorer. We sacrifice for our children, we give back to our parents. Because in true love and family matters, money's irrelevant and it would be terrible to suggest otherwise. Right?

The Modern Money Questions That Could Save Your Relationships

Yours or Mine?

SWEEP DE LIQUIDEZ

¿Y si el problema no es tu estrategia... sino que no entiendes cómo se mueve realmente el mercado?La mayoría de traders pierde porque intenta predecir el precio.Pero el mercado no se mueve por indicadores.Se mueve por liquidez.Este libro te enseña a operar el mercado desde su lógica real: la captura de liquidez y los sweeps institucionales aplicados al scalping en M1-M5.No es teoría.Es un sistema claro, directo y aplicable.A lo largo de 16 capítulos aprenderás a: <ul><li>Identificar zonas clave de liquidez (PDH, PDL, PWH, PWL, HID)</li><li>Detectar sweeps reales y diferenciar manipulaciones de continuaciones</li><li>Leer la estructura del mercado en M5 y ejecutar con precisión en M1</li><li>Reconocer rompimientos con intención y evitar falsas entradas</li><li>Utilizar el micro CHOCH como confirmación avanzada</li><li>Ejecutar entradas en break o pullback según el contexto</li><li>Colocar el stop loss de forma inteligente (evitando ser barrido)</li><li>Gestionar la operación con parciales y runner</li><li>Evitar los errores que destruyen la consistencia</li><li>Desarrollar disciplina y mentalidad profesional</li></ul>Además, el libro incluye ejemplos reales con imagenes paso a paso, donde verás exactamente cómo aplicar la estrategia en el mercado.Este enfoque no busca que operes más.Busca que operes mejor.No necesitas más indicadores.Necesitas claridad.Si estás cansado de perder, de entrar tarde o de sentir que el mercado siempre va en tu contra, este libro te dará una nueva forma de entender y ejecutar.El mercado siempre buscará liquidez.La diferencia es si tú sabes reconocer cuándo ocurre.Este libro te enseña exactamente eso.

Cómo Operar la Liquidez del Mercado en Scalping

Mastering Wealth, Discipline, Risk, and Human Behavior

The Psychology of Money and Trading

Retirement planning is a critical concern for individuals across all stages of their careers, from recent graduates entering the workforce to midcareer professionals and those nearing retirement. The shift in the U.S. private retirement system from defined benefit (DB) plans to defined contribution (DC) plans has placed greater responsibility on individuals to manage their retirement assets amidst volatile capital markets. This transition has introduced challenges, particularly for nonprofessional investors, who must navigate complex financial decisions to secure their futures. The evolving retirement landscape raises pressing questions about the adequacy of DC plans, the risks of premature asset withdrawals, and the ability of workers to save and invest effectively over their lifetimes. To address these challenges, retirement planning has embraced behavioral finance principles, recognizing that individuals often rely on heuristics and may struggle with rational decision-making. Modern retirement plans are designed to account for these tendencies, incorporating features like default investment options to improve long-term outcomes. Efforts to enhance financial literacy and provide investment education are also gaining traction, empowering participants to make informed decisions during both the accumulation and payout phases of their retirement journey. Additionally, governmental policies and regulations, such as ERISA and the SECURE Acts, continue to shape the retirement planning framework, offering protections and fostering adaptability in response to economic uncertainties. This edition of Retirement Plans expands on previous editions by emphasizing the shared responsibilities between plan sponsors and participants in managing retirement wealth. It provides a comprehensive overview of various retirement savings structures, including 401(k) plans, IRAs, and hybrid plans, while integrating updated legislative and regulatory developments. The text also explores topics like fiduciary oversight, cybersecurity, and wealth management strategies, offering a holistic approach to retirement planning. By advancing knowledge and best practices, the book aims to empower individuals and professionals alike to navigate the complexities of retirement planning and achieve financial security.

Retirement Plans: 401(k)S, Iras, and Other Deferred Compensation Approaches

We all know what it's like to hold back from making a decisive move, offering our most candid feedback, or even advocating for ourselves because it was easier and safer to take the well-travelled path - but these are also the hinge points that transform reputations, relationships, and results.Drawing on a landmark seven-year study of 34,000 people, JP Pawliw and Bill Benjamin reveal a consistent pattern: in high-stakes moments people hold back an average of 7.56% of what can make the crucial difference between 'taking your shot' and regret at failing to do so. Rounded, they call this gap the 'Last 8%'. The book explores the brain function reasons for this gap and equips readers with effective tools to close the gap. Blending neuroscience, behavioural research, and stories from astronauts, Olympic athletes, Fortune 100 executives, and frontline professionals, THE LAST 8% provides a practical roadmap for acting with decisiveness in pressure situations.It teaches individuals to regulate their biology in the heat of the moment, while also offering leaders a proprietary framework - the Last 8% Culture Map - to build teams and organisations where candour, accountability and trust drive performance.

The Last 8%

(And Why I Feel So Poor)

How the Economy Actually Works

The Money Instinct

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