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The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Von:Katz Helen
Inhalt
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Bibliografische Angaben
April 2025, ca. 240 Seiten, Routledge Communication Series, Englisch
Taylor and Francis
978-1-032-69832-8
Inhaltsverzeichnis
Schlagworte
Inhalt
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Bibliografische Angaben
April 2025, ca. 240 Seiten, Routledge Communication Series, Englisch
Taylor and Francis
978-1-032-69832-8