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The Media Handbook
The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
De:Katz Helen
Contenu
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Informations bibliographiques
avril 2025, env. 220 Pages, Routledge Communication Series, Anglais
Taylor and Francis
978-1-032-69832-8
Sommaire
Mots-clés
Contenu
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Informations bibliographiques
avril 2025, env. 220 Pages, Routledge Communication Series, Anglais
Taylor and Francis
978-1-032-69832-8