The Growth Drivers

The Growth Drivers will help business leaders reach a deeper appreciation of the strategic value of marketing and of marketers. It shares the practical insights of the authors and other experienced business and marketing leaders from over 40 multinational companies and gives valuable advice as to how to build the marketing capabilities needed to drive sustainable, profitable, demand-led growth.

Some of the key questions addressed include;

• How can marketing help drive sustainable, profitable growth?
• What are the core disciplines and practices of effective marketing?
• What are the key drivers of organizational marketing capability?
• How can an organization transform its marketing capabilities in practice?
• How can the impact of marketing and capability development be measured?
• How can marketing capability development be managed for sustained growth?

BRAND LEARNING

Brand Learning has supported over 100 companies in 60 countries globally. It was awarded 'Best Company' and Andy & Mhairi were awarded 'Best Leader' in The Sunday Times Top 100 'Best Small Companies' Awards 2011.
For further information visit www.brandlearning.com or follow us on Twitter @brandlearning