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Inhalt
This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.
Bibliografische Angaben
November 2019, 278 Seiten, Electronic Media Research Series, Englisch
Taylor and Francis
978-0-367-22791-3
Inhaltsverzeichnis
Schlagworte
Inhalt
This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.
Bibliografische Angaben
November 2019, 278 Seiten, Electronic Media Research Series, Englisch
Taylor and Francis
978-0-367-22791-3