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Saraga S: The Franchise Toolbox

The Franchise Toolbox

The Hands-On Guide to Evaluating, Choosing, and Launching Your Franchise

Text and Cases

The Legal Environment of Business

Renowned economists Abhijit Banerjee, Esther Duflo (corecipients of the 2019 Nobel Prize), and Michael Greenstone propose a radical new approach to combatting the most serious global crisis of our time: climate change. The lives of the world's poorest are already harder, hotter, and shorter thanks to emissions that disproportionately come from the world's richest. But just as the rich world's emissions are finally falling, poorer countries' are set to increase drastically.We seem to be caught in an impossible bind--but it's not too late. Substantial progress is possible if the wealthiest countries compensate the poorer countries for the harms that their emissions cause and, in exchange, poorer countries commit to climate action. Based on meticulous original research and years of fieldwork around the world, this paradigm-shifting and inspiring book reassures us that we can successfully confront the challenge. We can protect the poor while protecting our future. It's just economics.

A Better Deal for People and Planet

Just Economics

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

The definitive guide to business startup success

Self Made, 2nd Edition

Half your newsfeed says you're hopelessly behind on AI. The other half says it's a sham. Both are engineered to make you click - and both lead to the same place: paralysis. Because what passes for AI expertise right now is mostly a temporary information advantage masquerading as expertise. *Fair Game* is the way out. Rob Collie knows that paralysis firsthand. As CEO of a data consulting firm, he watched AI threaten to upend the very business he'd spent a decade building. When fear finally drove him to dig in, what he discovered was unexpected: AI success isn't really about AI. It's about data - and the software around it. Problems he's been solving for thirty years. This book is the distillation of what Collie and his team learned building real AI solutions for real businesses - not theorizing from a stage. *Fair Game* walks you through how AI systems actually work, not at the PhD level, and not at the hand-wavy keynote level, but at the Goldilocks level where real decisions get made. You'll learn: - A five-part recipe for AI success you can apply to any project - Why successful AI is always custom AI - and why "custom" is less scary than it sounds - How to evaluate any AI proposal, hire the right team, and know when you're being sold snake oil You'll understand everything from how LLMs actually work to why your proprietary business knowledge is the one thing AI can't get on its own - all without jargon and using analogies you'll actually remember. Each chapter ends with a practical cheatsheet you can bring to your next meeting. By the time you've finished, the five-part recipe won't feel like a framework. It'll feel like common sense. You don't need to become an engineer. You need to become an architect - someone who knows what to build, what to demand, and what to call BS on. Because AI isn't out of reach. It's fair game.

Customizing AI to Your Business Is Easier Than You Think

Fair Game

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Financial & Managerial Accounting

Lead a business that runs without you and outlasts you. Dan Martell's Buy Back Your Time gave entrepreneurs the blueprint to get unstuck and reclaim their freedom. Now he's back with the lesson that separates founders who scale from founders who stall: learning to let go - and why doing it right changes everything. Let Go to Grow is the book every ambitious leader needs but won't see coming. The entrepreneurs who build great companies without burning out don't win because the market cooperates or their strategy is perfect. They win because they stop white-knuckling their business. Most founders respond to pressure the only way they know how: push harder, do more. Martell shows you why that kills your potential and why real leverage starts the moment you decide to change yourself before you change the business. His three levels of letting go rewire how you lead yourself, your team, and your company so it scales without you carrying it. In this book, you'll discover how to become a "full-spectrum leader," someone who leads with calm authority, holds high standards, and builds systems that grow beyond them. You'll learn: <ul><li>The mindset shift that turns your team into "owners" who chase outcomes and not paychecks.</li><li>How to extend trust at scale and watch your people rise to meet it.</li><li>How to embed culture so deep your team carries it forward without you in the room, and a full toolkit of frameworks to drive excellence at every level.</li></ul> You cannot grow a company you refuse to release. And you cannot release it until you grow. Dan Martell shows you how to do both at once. Let go without losing control, build a company where people think like owners, and lead a movement that scales with or without you in the driver's seat. Let Go to Grow is the next evolution. It starts with you.

How Great Leaders Win by Doing Less and Trusting More

Let Go to Grow

Transforming Companies, Organizations, Nations and Individuals to Achieve Big, Fast Results

The Game of the Impossible

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

A simple, practical approach to creating and delivering presentations-skills every business leader needs. Many people, even senior business leaders, don't know how to create persuasive and engaging presentations, even though it's critical for business success. Clinical professor of marketing Tim Calkins has been creating and delivering business presentations for more than thirty years, and in What's the Story? he gives you the insights, tools, and tips you need to enhance your presentation skills. Delivering an effective presentation is not just about showing up and stating all your facts. By the time your audience is in the room, you should be so well prepared that the most junior member of your team can give the presentation successfully. Calkins reveals the key steps to making an outstanding business presentation: <ul> <li>Creating a brief</li> <li>Finding the story</li> <li>Crafting effective slides</li> <li>Pre-selling the presentation</li> <li>Setting the stage</li> <li>Delivering with confidence</li> <li>Following up</li> </ul> Few things are as important as your ability to communicate information and make recommendations, and an outstanding business presentation is one of the best examples of this. If you have ever struggled with a presentation, What's the Story? is the reference you've been waiting for-the long-awaited guide many have urged Tim Calkins to write and your key to business success.

How to Create and Deliver Winning Business Presentations

What's the Story?

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

“Sage advice about how to bring out the best in others—and yourself.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential Become the boss everyone wants to work for in this must-read guide from top executive coach Sabina Nawaz. Whether you’re an executive or newly promoted to manager, you’re most likely succeeding at your job, but may wonder if you are reaching your full potential as a boss. Most top performers suspect they aren’t, and Sabina Nawaz, former Microsoft executive and elite Fortune 500 coach, says they’re usually right. But it’s often hard to recognize the problem or know how to address it. Nawaz taps her experience and proprietary data from executives at Amazon, Microsoft, Google, Motorola, Nordstrom, the United Nations, and more, to offer managers everything they need to know to succeed at the job. Her work reveals that as our job expands, the added pressure to perform can cause us to act out of character, and our increased power can blind us to the impact of those actions. Even the most well-intentioned manager can quickly become the boss nobody wants to work for. You’re the Boss is your executive coach. It offers a fresh, evidence-based framework for managing pressure and power with grace and intelligence. These proven strategies guide you to anticipate the unavoidable hazards of leadership without changing who you are. Discover a powerful new way to manage yourself and others to become the boss you want to be—and others need.

Become the Manager You Want to Be (and Others Need)

You're the Boss

The Franchise Toolbox

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