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Cole H: The First Great Depression

The First Great Depression

How the Rothschild Dynasty Built the Banking System Behind Wall Street - and Why It Matters

Wiley Trading

A disciplined approach to mean reversion strategies for active traders In The Universal Tactics of Successful Counter-Trend Trading: The Ultimate Guide to Mean Reversion, veteran trader and five-time Wiley author Brent Penfold delivers a structured approach to counter trend trading built on mean reversion principles. Drawing on decades of active market experience, Penfold presents the universal principles that underpin profitable counter trend strategies across instruments and timeframes. The Universal Tactics of Successful Counter-Trend Trading equips readers with the foundational logic and tactical frameworks needed to identify, execute, and manage mean reversion trades. Penfold details the mechanics of counter trend setups, risk management protocols, and the analytical discipline required to trade against prevailing trends with consistency and confidence in volatile market conditions. Readers will also find: <ul> <li>Core mean reversion principles explained with precision, giving traders a structured foundation for counter trend decision-making</li> <li>Risk management techniques designed specifically for counter trend positions, where timing and discipline are paramount</li> <li>Practical frameworks and strategies for identifying high-probability mean reversion setups across multiple markets and timeframes</li> <li>A systematic methodology that complements trend-following approaches, broadening a trader's strategic toolkit for diverse conditions</li> <li>Never before published technical insights and tools for five primary organising principles behind mean reversion: time (cycles), volatility, volume, sentiment and geometry.</li> <li>Insights drawn from the author's decades of hands-on trading experience in live market environments</li> </ul> Ideal for active traders, market participants, and technical analysts seeking to add disciplined counter trend strategies to their repertoire, this book provides the analytical frameworks and tactical guidance needed to trade mean reversion with confidence and consistency across market environments. Completes Penfold's Wiley Universal Trading Series; <ul> <li>The Universal Principles of Successful Trading (Wiley, 2010)</li> <li>The Universal Tactics of Successful Trend-Trading (Wiley, 2020)</li> <li>The Universal Tactics of Successful Counter-Trend Trading (Wiley, 2026)</li> </ul>

The Ultimate Guide to Mean Reversion

The Universal Tactics of Successful Counter-Trend Trading

Independent, inflation-targeting central banks were supposed to deliver stable prices, financial stability and lasting prosperity. Instead, they have presided over financial crises, stagnant growth, rising inequality and the return of inflation. Yet policy makers and politicians have proved remarkably reluctant to challenge the orthodoxy. Why has this model proved so resilient-and what should replace it? In The Gods That Failed, economist Josh Ryan-Collins argues that today's macroeconomic policy framework rests on five powerful myths that have shaped economic thinking since the 1980s. From the "natural" rate of interest and the management of inflation expectations to efficient financial markets and the taboos surrounding fiscal dominance and credit policy, these ideas continue to constrain policymakers even as the evidence against them becomes overwhelming. Blending colourful economic history, cutting-edge research and vivid real-world examples, Ryan-Collins opens-up the often opaque and technocratic world of monetary and financial policy for a wide readership and illustrates its fundamental flaws. At a time of repeated economic and financial shocks, ecological breakdown and geopolitical instability, The Gods That Failed argues that rebuilding our economies will require a wholesale rethinking of how central banks, governments and financial institutions work together to manage money, credit and the macroeconomy.

Rethinking Central Banking and Macrofinancial Policy for the Age of Polycrisis

The Gods that Failed

Banking, Money and International Finance

Human-Centred Intelligent Finance

AI, Fintech, and the Future of Global Financial Systems

Most of us think about money every day. But how many of us know how it actually works?Every morning, someone unassumingly types numbers into a spreadsheet, hits enter and creates millions of pounds. Somewhere deep underground, a machine most of us will never see props up the entire British economy. And hidden in a vault nearby are individual banknotes worth £100 million each. These are just some of the surprising truths about how money works.The Bank of England know more about the money system than most - after all, it is their job to keep it running smoothly. Now, for the first time, two of its economists take you deep into their vaults to tell you the inside story of money.They explain how ordinary banks are able to create money from scratch, and what stops that descending into chaos. They explore what causes inflation and why one country tried to solve rising prices by asking its citizens to cut all banknotes in half. They uncover how a baby hippo briefly became a global currency, and what that says about the future of money. And they reveal what goes on inside the Bank of England during a banking crisis, and why it means your money is safer now than ever before.Along the way, they explore how money is changing today - and what new technologies like crypto mean for its future. The result is a lively and surprising guide to how money is supposed to work, what happens when it doesn't, and where it might be going next.

The Surprising Truth About How Money Works

Money: The Inside Story

In the fashion and beauty industries, relevance is everything, and innovation is critical to survival in competitive markets. Denise Hardesty Sutton presents a selection of curated case studies to highlight how innovation, often shaped by specific historical, cultural, economic, and socioeconomic influences, is a key factor in pivotal events initiating fundamental change. Drawing on relevant contextual elements and insights from the entrepreneurial impulse-both inside and outside of traditional economic systems-Sutton covers a variety of turning points within the industries, including the introduction of maternity and plus-size women's apparel (Lane Bryant), new textiles, (DuPont's Kevlar), luxury streetwear (Dapper Dan), creative upcycling (feed sacks), new cosmetics markets (Fashion Fair), and business models in beauty (Weleda, Dr. Hauschka). As Sutton examines each case, she positions it within its unique context to illuminate the cultural meanings and impacts of its development alongside wider industry trends like the turn to inclusivity and the growing use of technology in pursuit of efficiency, product development, and problem-solving.

Case Studies in Innovation

Fashion and Beauty

'I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter into one of the most creative periods of my life.' Steve JobsSteve Jobs in Exile tells the largely unexplored story of the dozen years Steve Jobs spent building NeXt in the aftermath of his firing from Apple, the company he founded, in 1985. This period would see Jobs at his most creative, vulnerable and intense. It would redefine him as a designer and a leader, ultimately leading to the later resurgence and dominance of Apple following his triumphant return. Yet this crucial period remains woefully under-covered. Award-winning writer Geoffrey Cain changes that.Utilising a trove of new material, including dozens of hours of unbroadcast footage of Jobs at NeXT's meetings and retreats, new interviews and unpublished oral histories with Jobs and his colleagues, new first-hand material and countless internal documents, Steve Jobs in Exile is the definitive history of the most remarkable period in the life of Steve Jobs.

The Untold Story of NeXT, and the Remaking of a Technology Visionary

Steve Jobs in Exile

A modern trader's approach to applying Gann's Square of 9 methodology In Re-Awakening Gann's Square of 9: A New Method for the Modern Market, veteran trader Brent Penfold draws on over 40 years of active market experience to present a fresh, practical approach to one of technical analysis's most enduring, enigmatic and misunderstood tools for finding future key reversal points. Penfold, a mechanical pattern trader who actively trades over 30 global markets, delivers a method refined through decades of real-world application. Re-Awakening Gann's Square of 9 translates Gann's original geometric framework into a systematic method suited to today's modern gobal index, equity, currency, energy, metals and commodity markets. Penfold applies his background in mechanical pattern trading to demystify the Square of 9, offering traders a structured, disciplined approach for finding key reversal points grounded in practical experience rather than abstract theory or unsubstantiated claims about Gann's techniques. Readers will also find: <ul> <li>A modern reinterpretation of Gann's Square of 9 tailored for today's global financial markets and trading conditions</li> <li>Distributions revealing the market's hidden geometry that has always been hiding in plain sight</li> <li>Practical methods developed by a trader who actively trades over 30 index, currency energy, metals and commodity markets</li> <li>Insights drawn from over 40 years of hands-on market involvement spanning multiple asset classes and trading approaches</li> <li>A mechanical pattern trading perspective that brings structure and discipline to applying Gann's Square of 9 geometric tool</li> <li>Techniques informed by training with recognized traders including Bryce Gilmore and Larry Williams</li> </ul> Ideal for all traders, technical analysts and active market participants seeking a structured approach to Gann's Square of 9, this book provides a disciplined methodology for finding key reversal points built upon decades of practical trading experience across global markets.

A New Method for the Modern Market

Reawakening Gann's Square of 9

On the eve of the AI revolution, Google had strayed far from its roots. No longer a scrappy startup, it increasingly prized share price over innovation, its motto "Don't be Evil" all but abandoned. Then, within hours of ChatGPT's 2022 launch, tech insiders were openly proclaiming the company's death. Especially galling for Google employees was that they had invented the underlying technology and created their own chatbot far earlier, only for executives to waffle and quash it. Twenty years after Larry Page noted that "artificial intelligence would be the ultimate version of Google," the company was caught completely off guard. Once synonymous with inventiveness, Google had become a sclerotic, self-serving bureaucracy and squandered its commanding lead in AI. With unparalleled insider access within the company, Google on the Brink charts the full story of Google's engagement with AI: recruiting top scientists such as Geoffrey Hinton, acquiring Demis Hassabis' DeepMind and developing driverless Waymo cars. We see Page and co-founder Sergey Brin hand control to CEO Sundar Pichai, and tensions mount between old Google and new. As the company competes with Microsoft and OpenAI over the future of artificial intelligence and cozies up to President Trump and the military, it faces an internal battle for its soul. Ultimately, it would take Brin's return- and the risk-taking and engineering brilliance of the early Google-to keep the company a contender in the race to superintelligence.

Turmoil and Triumph on the Road to Superintelligence

Google on the Brink

Over the last half-century, advanced economies have conducted a vast and largely unexamined experiment: substituting finance for production as the engine of prosperity. In The Everything Bubble, Satyajit Das examines how individuals, corporations, governments, and financial institutions abandoned thrift, productive investment, and long-term value creation in favor of debt-fueled speculation—and how this shift transformed homes, infrastructure, commodities, and technologies into chips in a global casino. The result is an age of serial bubbles, rising instability, and what appears to be wealth without substance rather than durable prosperity. The Everything Bubble shows how this speculative logic reshaped economic behavior and social expectations across the modern world, leaving policymakers, investors, and citizens trapped in a system that is increasingly fragile, yet extraordinarily difficult to unwind. At a moment when markets price perfection and governments quietly absorb mounting financial risks, The Everything Bubble provides a timely and unsettling diagnosis of the world as it is, not as it is imagined to be. It argues that speculation is no longer episodic but structural—and that its consequences, from inequality to instability to democratic erosion, are now unavoidable features of contemporary capitalism. With its global scope, accessible prose, and distinctive perspective grounded in lived financial experience, The Everything Bubble provides an invaluable guide to readers seeking to understand the forces shaping markets, states, and everyday life in the age of speculation. Written with clarity and authority, based on five decades of direct experience inside global finance, the book combines conceptual analysis with vivid, real-world examples drawn from across markets, countries, and asset classes.

A Guide to the New Age of Financial Speculation and Phantom Wealth

The Everything Bubble

The Basics

Finance

What works-and what doesn't-when companies try to do goodCan companies really be "socially responsible"-and should they try? This debate is newly urgent as consumers, employees, and investors push companies to take a stand on everything from climate change to inequality. In this lively and clear-eyed book, economist Ray Fisman cuts through the rhetoric around "doing well by doing good" to show what actually changes corporate behavior and what doesn't-and what corporations should really do if they have society's interests at heart. He will answer questions many of us may be asking:¿ Will consumers pay more for eco-friendly products? ¿ Will employees work harder if they're paid a living wage? ¿ Do ESG (environmental, social, and governance) funds make a difference? ¿ Should you pay more for fair-trade coffee at your local café? (Yes, you should.)Drawing on decades of evidence, Fisman examines which approaches to corporate responsibility make a genuine difference-and which are cheap talk, or worse. The result is a practical framework for understanding the tradeoffs between profit and purpose, recognizing which efforts to do good are likely to succeed, and how your choices can push companies to do better.

The Economics of Making Business Do the Greatest Good

The Model Company

The new book from the acclaimed author of Number Go Up.

Scam World

The First Great Depression

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