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Sanjeev Azad: The Enterprise EPIC

The Enterprise EPIC

From Data Abundance to Decision Clarity in the AI Era

Stop circling the drain with traditional business books and prepare for a deep dive into the sub-aquatic depths of corporate absurdity. This book is the definitive manifesto for the 360-degree, marcomms visioneer who isn't afraid to "think" outside the vertical cycle. From dredging the ocean of emotion for granular data to navigating the perilous gap analysis of the brandscape (otherwise known as shopping for clothes), this book skewers the pretentious nonsense of management consultants and "media johnnies" alike. It is a relentless search for integrated, implementationable insight solutions that meet customer needs you haven't even bothered to identify yet.Beyond the biting wit and "Total Con" approach to communication, this book serves a serious purpose: it is a post-mortem for a marketing world that has been pronounced "dead" so many times its corpse is restless for change. By disposing of sacred cows and dismantling the clichés that have infected our boardrooms, it seeks to rescue the English language from the clutches of those who value "impactful consumer mindshare" over actual meaning.

Pushing the Envelope Outside the Box

Building Sustainable Enterprises Across Generations

The Science and Practice of Family Enterprise

Corporatism and Neoliberalism in a Global Era

The World Economic Forum and COVID-19

Systems Thinking

From Control to Flow with the Process Enneagram

Navigating Complexity

In an era dominated by rapid artificial intelligence acceleration and economic shifts, technology is transforming work at an unprecedented pace. While productivity skyrockets, human anxiety, burnout and organizational misalignment are rising in parallel, exposing a critical gap: companies invest heavily in cutting-edge tech but underinvest in the human skills required to sustain it. This book addresses this modern crisis head-on, boldly reframing AI not as humanity's competitor, but as the ultimate accelerator that makes our uniquely human. Demistifying EI as soft skills, to position it as hardwired based on Neuroscience evidence.Moving beyond mere theory, this book delivers a practical, roadmap designed to re-humanize the workplace and unlock peak performance. At its core, the book's POWER framework details five essential capabilities leaders must master to navigate uncertainty and transformation: Personal awareness as strategy, Organizational awareness as the compass, Winning with meaning and conscious decision making, Empathy and compassion as leadership technology, Resilience and being ready to bounce forward. The book provides actionable guidance on how to transform systems to human-first organizations based on practical cases and tools.

Re-humanizing transformations in the AI era

Emotional Intelligence Power

Aviation Fundamentals

Fundamentals of International Aviation

Routledge Research in Strategic Management

Contemporary organizations operate in environments defined by systemic openness and deep interdependence across economic, technological, institutional and socio-political systems. This book introduces the concept of strategic exposure to explain how firms navigate these interconnected fields, where competitive advantage depends not on defending isolated positions, but on governing exposure and adapting to continuous change. This book offers three integrative frameworks: the Strategic Field Framework, the Strategy Parachute, and the Renewal Loop. It provides tools for diagnosing exposure, coordinating across boundaries, and renewing advantage. Grounded in executive interviews, case studies, and pedagogical experiments, it combines conceptual synthesis with real-world insights to explore how organizations manage interdependence, legitimacy pressures, and competitive erosion. Aimed at researchers, scholars and postgraduate students in strategic management, international business, and organization studies, it also offers valuable insights for reflective practitioners and policymakers working in globally interconnected industries. By reframing strategy for open systems, the book provides a fresh perspective on how organizations can thrive in an era of uncertainty and interdependence.

Competitive Advantage, Governance and Systemic Openness

Strategic Exposure

Concise Advice

In a business landscape fraught with unprecedented volatility, this book serves as an essential survival guide for today's business leader and manager. Distilling insights from over 100 books, hands-on experience, and direct conversations with top global thinkers, it delivers 20 high-impact briefings that dissect the most pressing threats to corporate longevity. Moving seamlessly from broad macroeconomic forces like "climate weirding" and geopolitical trade wars to internal operational challenges like Net Zero legislation, supply chain vulnerabilities, and AI integration, each briefing cuts through the noise.True corporate endurance, however, requires more than just strategic data; it demands a fundamental shift in leadership character. By blending a rigorous learning mindset with a strong moral compass, the authors empower leaders to take ownership of tough systemic problems. Complete with an executive summary and a concrete action plan for responsible governance, this indispensable toolkit teaches you how to master the delicate balance of people, planet and profit, ensuring your business doesn't just survive the future, but actively shapes it.

Critical business briefings for today’s responsible leaders

The Business Resilience Book

Routledge Advances in Management and Business Studies

Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make decisions, negotiate priorities, develop relationships, and translate sustainability ambitions into practice. This book explores the human side of sustainability in business-to-business (B2B) marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems.Across five parts, the book brings together conceptual perspectives and empirical studies examining how managers, employees, and other actors understand and enact sustainability in diverse B2B contexts. The chapters address topics including sensemaking, sustainable business relationships, circularity transitions, competence development, employee behaviour, humanistic management, governance, social sustainability, and sustainable procurement. Together, the contributions reveal sustainability as a multilevel and relational process shaped by the interplay between human agency, organisational practices, business relationships, and broader network and institutional contexts.The book will be of interest to researchers, academics, and students in B2B marketing, business relationships and networks, and sustainability, as well as managers and practitioners seeking to understand how sustainability is interpreted, negotiated, and implemented in practice.

The Human Side of Business Relationships

B2B Marketing and Sustainability

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Leading with clarity, character and quiet impact

Becoming More

The Enterprise EPIC

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