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Medicine (R0)

Campion Quinn

The Digital Practice

Proven Marketing Tactics for Today's Physician

&lt;p&gt;Introduction to Digital Marketing for Healthcare Providers.- &lt;span style="color: rgb(0, 0, 0);"&gt;Creating a Practice’s Digital Presence.- Navigating Compliance and Regulations in Digital Marketing.- Integrating Digital and Traditional Marketing Strategies.- Mapping the Patient Journey in the Digital Age.- Advanced Strategies for Managing Online Reputation.- Mastering Local SEO for Medical Practices.- Marketing Telehealth Services.- Measuring ROI in Digital Marketing for Healthcare Providers.- Leveraging Emerging Technologies in Digital Marketing.- Ethical Considerations and Patient Privacy in Digital Marketing for Healthcare.- Feedback and Peer Review Mechanisms in Digital Marketing for Healthcare.- The Future of Digital Marketing for Medical Practices.- Innovative Content Marketing Strategies for Healthcare.- The Role of Influencer Marketing in Healthcare.- Utilizing Patient Testimonials and Case Studies.- Navigating the Challenges of Healthcare Advertising on Social Media.- Email Marketing Strategies for Patient Retention and Engagement.- Developing a Mobile App for Your Practice.- Virtual Events and Webinars as Marketing Tools.- Crisis Management and Communication in Digital Healthcare Marketing.- Conclusion.&lt;/span&gt;&lt;/p&gt;

Organizational Behaviour in Healthcare

This book offers a comprehensive exploration of leadership and governance in healthcare within the African context, addressing the critical need for effective strategies to enhance service quality and patient outcomes. Through a collection of insightful essays, it delves into the intricacies of leadership models and governance structures that are pivotal in healthcare organizations.&nbsp;&nbsp;With contributions from eminent scholars and practitioners, this volume provides a rich tapestry of theoretical insights and practical case studies. It covers key topics such as Leadership Verses Management in Healthcare, Healthcare Governance, Clinical Leadership and Governance including the creativity and innovation in Healthcare as well as the Legal and Ethical Issues in Clinical Governance.&nbsp;Ideal for healthcare professionals, policymakers, and scholars, this book serves as an essential resource for understanding and advancing leadership and governance in African healthcare systems. It is particularly valuable for those involved in health policy, management, and organizational leadership, offering new perspectives and empirical research to inform policy and practice.&nbsp;Patience Aseweh Abor
 is a Professor of Health Policy and Management at the University of Ghana Business School. She has held Visiting Professor positions at the Chester Business School, University of Chester, UK and the School of Management, The University at Buffalo, USA. She holds a PhD in Management from the Southampton Business School, University of Southampton, UK ,MPhil in Health Services Management and BSc Nursing from the University of Ghana . She is a member of the Presidential Advisory Group on the Economy (PAGE) and serves on the boards of some companies. She has also contributed chapters in books published by Palgrave Macmillan and Routledge. She is also a Director and Senior Consultant with the Corporate Support Group Ltd (a management, financial and economic consulting firm) and has consulted for some international and local institutions including, the World Health Organization, International Finance Corporation, African Development Bank (AfDB), Ghana Oil and Gas for Inclusive Growth, Ghana Ports and Habours Authority, and Trust Group of Companies.

This book offers a comprehensive exploration of leadership and governance in healthcare within the African context, addressing the critical need for effective strategies to enhance service quality and patient outcomes. Through a collection of insightful essays, it delves into the intricacies of leadership models and governance structures that are pivotal in healthcare organizations.&nbsp;&nbsp;With contributions from eminent scholars and practitioners, this volume provides a rich tapestry of theoretical insights and practical case studies. It covers key topics such as Leadership Verses Management in Healthcare, Healthcare Governance, Clinical Leadership and Governance including the creativity and innovation in Healthcare as well as the Legal and Ethical Issues in Clinical Governance.&nbsp;Ideal for healthcare professionals, policymakers, and scholars, this book serves as an essential resource for understanding and advancing leadership and governance in African healthcare systems. It is particularly valuable for those involved in health policy, management, and organizational leadership, offering new perspectives and empirical research to inform policy and practice.&nbsp;

Theory, Practice, and Emerging Perspectives

Leadership and Governance in Healthcare in Africa

'An excellent look at what Palantir does, as well as a fascinating insight into the mind of its eccentric chief executive' TelegraphPalantir Technologies is the most interesting company in the world -&nbsp;and the most controversial.&nbsp;Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends and connections that might elude the human eye. Founded in 2003 to help the U.S. government in the war on terrorism - an early investor was the CIA - Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the U.S. military, the National Health Service in England, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to healthcare to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century.&nbsp;Its billionaire CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he's a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir's work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp's close friend and Palantir co-founder Peter Thiel.&nbsp;In The Philosopher in the Valley, journalist Michael Steinberger is the first to tell the story of Alex Karp and Palantir from the beginning. Steinberger offers new biographical details and a rich psychological portrait of the man leading one of the world's most secretive companies. Full of revelations, this is an urgent and insightful book about technological power, the surveillance state and the future we all face.

Alex Karp, Palantir and the Rise of the Surveillance State

The Philosopher in the Valley

An in-depth exploration of the network of agencies involved in policing child pornography—and what the future of security and care looks like. Facing the Child investigates the technocratic expertise in the policing of child sexual abuse material (CSAM). Mitali Thakor argues that CSAM has come to be framed as primarily a digital problem, to be resolved digitally, thereby unleashing a new form of corporatized policing helmed by global technology companies. Ambitious in scope, this multi-sited global ethnography draws on four years of original fieldwork and interviews with technology companies in the US, the United Nations in Bangkok, Thai and Dutch NGOs, and law enforcement in the US and the Netherlands. The book argues that in the 2010s, a network of technology companies, NGOs, and law enforcement created the notion of a “virtual child” in need of techno-solutionist saving to justify a vast expansion of surveillance technologies. The book examines how pervasive myths of child abuse online were exploited to serve the aims of seemingly disparate groups, from Christian neo-abolitionists to NGOs conducting virtual sting operations. It is this complex relationship between the care and securitization needed to fix the child victim as an object of data, concern, and rescue that the book explores.

An in-depth exploration of the network of agencies involved in policing child pornography—and what the future of security and care looks like. Facing the Child investigates the technocratic expertise in the policing of child sexual abuse material (CSAM). Mitali Thakor argues that CSAM has come to be framed as primarily a digital problem, to be resolved digitally, thereby unleashing a new form of corporatized policing helmed by global technology companies. Ambitious in scope, this multi-sited global ethnography draws on four years of original fieldwork and interviews with technology companies in the US, the United Nations in Bangkok, Thai and Dutch NGOs, and law enforcement in the US and the Netherlands. The book argues that in the 2010s, a network of technology companies, NGOs, and law enforcement created the notion of a “virtual child” in need of techno-solutionist saving to justify a vast expansion of surveillance technologies. The book examines how pervasive myths of child abuse online were exploited to serve the aims of seemingly disparate groups, from Christian neo-abolitionists to NGOs conducting virtual sting operations. It is this complex relationship between the care and securitization needed to fix the child victim as an object of data, concern, and rescue that the book explores.

Surveillance, Care, and the Policing of Violent Images Online

Facing the Child

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets. Creating Customer Offers with AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks MBA, Sue Holt PhD and Mark Davies MBA MSc, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: Diagnose root-cause customer needs Build cross-functional offer processes Quantify value in customer language Apply AI across ODI stages Shift toward value-based growth Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Offers with AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development &gt;This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

How to Build Effective Learning in the Age of AI

Learning Experience Design

A friendly, accessible, and empowering career guide for 16-22-year-olds at the very beginning of their working lives. Start Now is a straight-talking, reassuring guide for anyone at the very beginning of their working life, whether you're looking for a Saturday job, an internship, a first role after university, or are simply trying to figure out what comes next. There's no single 'right' way to start your career anymore. The world of work has changed and most people won't follow a neat path from one job to another. You might study and work at the same time. You might try different things, switch direction, or build multiple income streams along the way. Blending practical advice with real-life stories, Start Now covers everything from getting your first job and managing your money, to understanding how modern careers actually work - including how technology and AI are changing the workplace, the hiring process, and how you can use them to your advantage. You'll learn how to: · Get your first job; · Build confidence, independence and real world skills; · Balance work, study and everything else going on in your life (without burning out); · Understand pay, rights, and how to handle workplace challenges; and · Explore different ways of working - from part-time jobs to starting something of your own. With the tone of a big sibling and the clarity of a great mentor, Start Now meets you exactly where you are: at the start. Because you don't need a perfect plan. You just need to begin.

The Essential Guide to Jobs, Money and Making it Happen

Start Now

Project Management, Planning and Control: Managing Engineering, Construction and Manufacturing Projects to PMI, APM and BSI Standards, Ninth Edition is a comprehensive guide designed to equip the reader with essential principles and techniques for managing engineering and technical projects from start to finish. This ninth edition is a widely recommended handbook, now enhanced with fresh insights to meet the evolving needs of project management professionals. Featuring brand new case studies, this edition includes significant updates on governance, adjudication, Building Information Modeling (BIM), agile project management, culture and diversity, international projects, sustainability, artificial intelligence, and digital tools. Chapters are restructured with clearly titled sections organized by theme, improving clarity and usability. Ideal for those pursuing Project Management Professional (PMP) qualifications, this edition aligns with the latest Project Management Body of Knowledge (PMBOK) from both the Project Management Institute (PMI) and the Association of Project Management (APM). It also includes questions and answers to help readers test their understanding. This book is an indispensable resource for both students and seasoned professionals seeking to master project management.

The Art and Discipline of Delivery

Project Management, Planning and Control

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Radical Pessimist

Challenges and Opportunities for Retailers

Digital Consumer Behaviour in South Africa

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

The Digital Practice

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