The Design Thinking Playbook
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
"This book is THE best definition of Design Thinking that I have seen."
? Kees Dorst, author of Frame Innovation
"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution."
? Nigel Cross, author of Design Thinking: Understanding how designers think and work
"Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
? Harvard Business Manager
The Design Thinking Playbook will help individuals, teams, and organizations:
- Apply design thinking tools and methods in the right context?especially to digital products and services
- Understand the latest advances in design thinking coming out of Stanford's d.school
- Build awareness for user-centricity
- Apply design thinking to the challenges of digital transformation in organizations
- Combine Design Thinking with Systems Thinking and Big Data Analytics