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Fithian M: The CX Imperative: Five
Strategic Practices for Renewal of the

The CX Imperative: Five Strategic Practices for Renewal of the Customer-Centered Enterprise

The science behind how everyday work can become a powerful path to purpose, growth, and fulfillment.Work is not just something you do. It's constantly doing something to you--shaping who you are. This matters because most of us want to live meaningful lives, stay true to our values, and make a positive difference in the world. We want to be good. Yet work can feel like an obstacle to those goals rather than a path toward them. Do you find yourself wondering whether your job is helping you become the person you aspire to be--or pulling you further away?In Good at Work, scholars Isaac H. Smith and Maryam Kouchaki offer a refreshing alternative to the familiar advice of looking for meaning outside your career. Drawing on research in psychology, behavioral science, and ethics, they show that the work you do every day can be a powerful force for personal growth, moral development, and lasting fulfillment. With compelling stories and practical tools, they reveal how everyday workplace experiences shape not only what we achieve but who we become.Readers will explore five common ethical profiles that explain why some people feel trapped in jobs that conflict with their values, why others drift into moral complacency, and why even successful professionals often struggle to find deeper meaning in their work. From ethical decision-making and moral humility to job crafting and contribution-focused leadership, the book provides concrete strategies for closing the gap between who you are today and who you want to become.A deeply human book, Good at Work powerfully shows that your job doesn't have to compete with your search for meaning--it can become one of your most important tools for building character and becoming your better self.

Using Your Job to Find Meaning and Become Your Better Self

Good at Work

Build the Partnerships That Power Your Career

Find Your Goby

How to Create, Manage, and Sustain a Skills-Based Culture

The TWI Implementation Field Guide

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics - Integrate influencer marketing and AI into cohesive social media strategies With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Most leaders think trust is an outcome of success. The best leaders know it is the driver.In an era defined by rapid change and AI disruption, organizations face a paradox: While AI and advanced tools promise unprecedented capability, the foundation needed to unlock that potential--trust--is eroding. Employees question the systems they are asked to use, customers doubt the brands they once relied on, and leaders struggle to keep pace with shifting expectations. As trust declines, so does the ability to innovate, adapt, and grow.In The Trust Advantage, Deloitte Consulting LLP principal Ashley Reichheld offers a timely and practical guide to rebuilding trust as a strategic asset. Drawing on years of research and the proprietary TrustID system she developed, Reichheld shows how trust can be measured, managed, predicted, and deliberately strengthened across your teams, customers, and partners. The book reframes trust not as an outcome but as the underlying operating system that drives performance and long-term value.Through rich case studies, essential insights, and real-world examples, Reichheld illustrates how organizations across industries have used trust to accelerate adoption of new technologies, deepen customer loyalty, and create resilient, high-performing cultures. She breaks down the components of trust into actionable levers, equipping leaders with tools to diagnose trust gaps and embed trust-building practices into everyday decisions. From navigating AI-driven change to aligning stakeholder expectations, the book reveals how trust can reduce friction and unlock momentum.At once insightful and practical, The Trust Advantage shows that in a world of constant disruption, trust is not a byproduct of success--it is the engine of it. Leaders who build it with intention will create the strongest, most enduring advantage of all.

What Really Drives Performance in the Age of AI

The Trust Advantage

Apply 101 proven methods to drive organizational innovation systematically Innovation planning requires structure, not guesswork.&nbsp;101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Second Edition, provides practitioners with a complete framework for human-centered design thinking. Written by Vijay Kumar, who spent over 40 years developing these methods at Illinois Tech's Institute of Design and Doblin, this updated edition offers actionable tools for creating products, services, and experiences. This enhanced edition includes new guidance on selecting methods for each design process stage. New case studies demonstrate applications from startups to large enterprises, based on practitioner testimonials documenting real-world outcomes. It also introduces the integration of advanced computational support into design methods, showing how these tools can act as partners across the seven modes. Rather than replacing human judgment, these interventions reinforce human-centered practice by accelerating insight, expanding creative exploration, and supporting more informed innovation choices. The book treats innovation as a collaborative science with reproducible methods rather than unpredictable art.&nbsp; You'll also discover: <ul> <li>A step-by-step framework covering observation, prototyping, building, and storytelling methodologies applicable across products, services, and organizational challenges</li> <li>Updated thinking on innovation and creativity reflecting current best practices in human-centered design and systems thinking approaches</li> <li>Practical guidance for cross-functional teams including strategists, managers, designers, and researchers working on collaborative innovation projects</li> <li>Methods applicable to diverse outcomes including products, environments, processes, policies, and experiences across any industry or organizational context</li> </ul> Designed for strategists, managers, designers, and researchers undertaking innovation challenges, this reference serves both as a learning tool for novices and a practical guide for experienced practitioners. Graduate and undergraduate students in design, engineering, and business programs will find it equally valuable for coursework and applied projects.

A Structured Approach for Driving Innovation in Your Organization

101 Design Methods

A Global Perspective on Legal Frameworks and Jurisdictional Challenges

Regulating AI in the Workplace

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

Competitive advantage is found in operations, and in the operations leaders who build resilient, adaptive, and intelligent businesses.The relentless waves of disruption in the turbulent 2020s--from the Covid-19 pandemic to AI breakthroughs and so much more--have made operations the nerve center of business survival. The companies thriving in today's volatile world are those that have transformed operations from a "silent function" into a strategic engine of resilience, innovation, growth, and competitive advantage. In this practical book, you learn how it's done.Professor of Strategy and Supply Chain Management Carlos Cordon joins the former head of operations at Nestlé, Magdi Batato, to show leaders why operations is the CEO's secret weapon and how the COO has emerged as one of the most strategically important roles in modern business.Drawing on interviews, case studies, and real-world lessons from global leaders at companies including Nestlé, Apple, Carlsberg, Danaher, and Novo Nordisk, the authors reveal how modern executives are rethinking the supply chain to be something more flexible and nonlinear; how they're reimagining manufacturing, sustainability, technology, talent, and customer responsiveness in an era when disruption is constant and adaptability is everything.From nearshoring and AI-powered decision-making to sustainable sourcing, consumer-driven operations, and resilient ecosystems, the book provides a practical framework for building operations that can withstand shocks while continuing to innovate and grow. It will guide CEOs, COOs, supply chain leaders, strategists, and anyone responsible for steering organizations through an increasingly unpredictable world.Operational resilience is now inseparable from long-term success. Operations is strategy.

Redefining Competitive Advantage for the Next Era of Business

Operations Is Strategy

Leadership isn't a gift bestowed on a fortunate few. It's a set of skills that can be learned, strengthened, and refined over time. Yet most leadership development fails. People attend workshops, read books, receive coaching, and return to work inspired—only to find themselves repeating the same behaviors under pressure. Lasting leadership growth requires more than good advice. Drawing on nearly two decades as a clinical psychologist, executive coach, and founder of a global leadership consulting firm, Jonathan Kirschner offers a fresh perspective on one of business's oldest questions: How does someone become a great leader? Combining behavioral science, executive coaching, organizational psychology, and practical experience with thousands of leaders across hundreds of organizations, Leadership Actualization presents a comprehensive framework for developing leadership from the inside out. Along the way, readers will discover why leadership is learnable and how sustained behavioral change becomes possible. Whether you're an emerging manager, an experienced executive, an entrepreneur, or an executive coach, this book provides a practical roadmap for developing the capabilities required to lead yourself, influence others, and guide organizations through complexity and change.

The Psychology of Becoming a Great Leader

Leadership Actualization

Strategy-Driven Delivery is a practical guide for senior project, programme and strategy managers who need to close the gap between strategic intent and successful execution. Written by experienced transformation experts Helen Winter and Jon Wrennall, this book shows why strategy fails in practice and how to design programmes and operating models that ensure delivery success. It provides a clear, structured approach to aligning projects with business goals while enabling trust, accountability and effective decision-making at scale. Drawing on real-world examples across financial services, IT and software development, this book equips you to: - Design programmes aligned to strategic business outcome - Build operating models that enable effective delivery - Embed governance that supports trust and decision-making - Overcome stalled progress and delivery challenges - Apply AI and automation to modern project environments With practical frameworks and forward-looking insight, Strategy-Driven Delivery helps you lead complex transformation with clarity, control and measurable impact. Themes include: strategy execution, programme management, transformation leadership, operating models, project governance, AI in project delivery

Aligning Organizations, Programs and Projects

Strategy-Driven Delivery

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

Building Better Workplaces through Effective HR Practices

Principles of Employee Engagement

The CX Imperative: Five Strategic Practices for Renewal of the Customer-Centered Enterprise

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