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Marshall A: The Creative's Guide to
Getting Started

The Creative's Guide to Getting Started

Routledge Research in the Creative and Cultural Industries

The music industry offers the opportunity to pursue a career as either a creative (artist, producer, songwriter, etc.) or as a music business "logician" (artist manager, agent, entertainment attorney, venue manager, etc.). Though both vocational paths are integral to the industry's success, the work of calling songs into existence or entertaining an audience differs from the administrative aspects of the business, such as operating an entertainment company. And while the daily activities of creatives may differ from those of the music business logician, the music industry careerist may sense a call to Career Duality, to work on both sides of the industry as a Career Dualist, a concept this book introduces, defines, and explores in the context of the music industry.

This new volume speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the industry using their analytical abilities, or to work as a creative, or to do both. The potential financial challenges encountered in working in the industry as an emerging artist may necessitate maintaining a second and simultaneous occupation (possibly outside the industry) that offers economic survival. However, this is not Career Duality. Likewise, attending to the business affairs that impact all creatives is not Career Duality. Rather, Career Duality involves the deliberate pursuit of a dual career as both a music industry creative and music business logician, which is stimulated by the drive to express dual proclivities that are simultaneously artistic and analytical.

By offering a Career Duality model and other constructs, examining research on careers, calling, authenticity and related concepts, and providing profiles of music industry dualists, this book takes readers on a journey of self-exploration and offers insights and recommendations for charting an authentic career path. This is a practical examination for not only music industry professionals and the entertainment industry, but for individuals interested in expressing both the analytical and artistic self in the context of career.

This new volume speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the industry using their analytical abilities, or to work as a creative, or to do both.

Career Duality in the Creative Industries

Music Business Careers

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection with lively examples of how influencer practices and strategies are increasingly used in professional and everyday life."--Thomas Poell, coauthor of Platforms and Cultural Production "In this rich, sympathetic study of influencer culture, Bishop shows how algorithmic systems are brought to life by the people who inhabit them. As more kinds of work are drawn into algorithmic orbits, the struggles and strategizing of influencers are, as Bishop ably demonstrates, relevant to us all."--Nick Seaver, author of Computing Taste: Algorithms and the Makers of Music Recommendation "Drawing from conversations across sociology and media studies, Influencer Creep brings Howard Becker's Art Worlds into the present day, where creative industries are increasingly mediated by social media platforms. Bishop reveals how artists, especially women, package their daily lives and work as 'content' as they seek to cash in on the promises and sidestep the perils of platformized creative work. I will be citing, teaching, and--dare I say--posting about Influencer Creep for years to come."--Hannah Wohl, author of Bound by Creativity: How Contemporary Art Is Created and Judged

How Optimization, Authenticity, and Self-Branding Transform Creative Culture

Influencer Creep

Creative Economies in Africa

This book examines the rapid growth and rising global visibility of Africa's cultural and creative industries (CCIs) and how they are reshaping debates on economic and cultural development across the continent. Focusing on Ghana, the book explores how the development of CCIs is shaped through the interplay of creative policy, labour conditions, and entrepreneurial practices. While CCIs are increasingly celebrated for their potential, they continue to be constrained by precarious labour conditions, limited access to finance, weak infrastructure, and inadequate policy frameworks that often fail to reflect local realities.Drawing on interdisciplinary research, the book analyses Ghana's creative policy infrastructure, assessing its capacity to support creative workers and entrepreneurs, and highlighting opportunities for more context-sensitive, home-grown approaches. It presents original empirical insights into creative labour and entrepreneurship across sectors including music, fashion, film, visual arts, crafts and theatre, illustrating how creative workers navigate uncertainty, sustain livelihoods, and develop business models in challenging institutional environments.Arising from the international research project Advancing Creative Industries for Development in Ghana, this edited volume will be of primary interest to academics and university students studying creative industries and cultural economies in a global context.

Policy, Labour and Entrepreneurship

Cultural and Creative Industries in Ghana

Routledge Focus on Business and Management

In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop's strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.Through a research-driven analysis of K-pop's content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop's strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.

Marketing Models for Creative Success

The K-Pop Content Strategy

If you enjoyed A Minecraft Movie, you'll love this book!Minecraft Tips, Tricks and Hacks is the ultimate guide to take your gameplay to the next level!

If you enjoyed A Minecraft Movie, you’ll love this book! Minecraft Tips, Tricks and Hacks is the ultimate guide to take your gameplay to the next level!

Minecraft Tips, Tricks and Hacks

Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.



Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.



Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.



This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.

Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.

Manage Your Career in Music: Manage the Music Careers of Others

Artist Management for the Music Business

In a world where balancing a day job and personal passions can feel like a juggling act, The Side Hustle Handbook: Turn Your Passion into Profit is your guide to making it all work. Whether you're dreaming of transforming a hobby into a part-time moneymaker or envisioning the next big startup, this book provides the tools you need to start and grow your side hustle at your own pace. Packed with creative exercises, insightful quizzes, and practical advice, this handbook helps you harness your right-brained creativity and left-brained entrepreneurial skills. No matter where you are on your journey, The Side Hustle Handbook is designed to inspire and guide you toward making your passion profitable. You're ready-let's get started!

Turn Your Passion into Profit

The Side Hustle Handbook

Painting

<div>Connect to natural landscapes, find calm, and appreciate beauty through the mindful medium of practical watercolor. &nbsp; In Painting Landscapes, beloved artist and author of Painting Calm and Wild Watercolor, Inga Buividavice, guides you on a creative journey that blends artistic practice with a deeper connection to the natural world. Watercolor landscapes are a classic and rewarding subject, and Inga’s warm, encouraging approach makes them accessible whether you’re picking up a brush for the very first time or refining existing skills.&nbsp; Inga introduces the essential&nbsp;supplies, colour theory, and techniques you’ll need to get started, from washes and glazing to creating texture with salt, dry brush, or masking fluid. She then leads you through inspiring projects that explore a wide range of natural and travel subjects, including: <ul><li>Water: learn to capture tranquil reflections, rippling movement, and the soft transparency of waves using watercolor's natural fluidity.&nbsp;</li><li>Mountains: explore light, shadow, and rocky textures to create depth and drama in striking mountain scenes.&nbsp;</li><li>Trees and meadows: practice painting flora, from delicate leaves to lively wildflowers and grasses.&nbsp;</li><li>Seasons: discover how shifting palettes and moods can bring the atmosphere of each season to life on paper.&nbsp;</li><li>Travel sketches: try portable, playful approaches to quickly documenting your journeys and everyday surroundings.&nbsp;</li></ul> Along the way, you’ll also find advice on composition, drawing, and developing your creative practice, so that your painting becomes not just a skill, but a joyful and mindful habit.&nbsp; Illustrated throughout with Inga’s signature gentle style, Painting Landscapes is more than a how-to manual: it’s an invitation to reconnect with nature, nurture your creativity, and discover the restorative calm of watercolor. Perfect for anyone drawn to the beauty of the outdoors, this is a guide to return to again and again.&nbsp; <div>&nbsp;</div>
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Connect to calm through the beauty of watercolour

Painting Landscapes

The Creative's Guide to Getting Started

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