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Marshall A: The Creative's Guide to
Getting Started

The Creative's Guide to Getting Started

Routledge Research in the Creative and Cultural Industries

The music industry offers the opportunity to pursue a career as either a creative (artist, producer, songwriter, etc.) or as a music business "logician" (artist manager, agent, entertainment attorney, venue manager, etc.). Though both vocational paths are integral to the industry's success, the work of calling songs into existence or entertaining an audience differs from the administrative aspects of the business, such as operating an entertainment company. And while the daily activities of creatives may differ from those of the music business logician, the music industry careerist may sense a call to Career Duality, to work on both sides of the industry as a Career Dualist, a concept this book introduces, defines, and explores in the context of the music industry.

This new volume speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the industry using their analytical abilities, or to work as a creative, or to do both. The potential financial challenges encountered in working in the industry as an emerging artist may necessitate maintaining a second and simultaneous occupation (possibly outside the industry) that offers economic survival. However, this is not Career Duality. Likewise, attending to the business affairs that impact all creatives is not Career Duality. Rather, Career Duality involves the deliberate pursuit of a dual career as both a music industry creative and music business logician, which is stimulated by the drive to express dual proclivities that are simultaneously artistic and analytical.

By offering a Career Duality model and other constructs, examining research on careers, calling, authenticity and related concepts, and providing profiles of music industry dualists, this book takes readers on a journey of self-exploration and offers insights and recommendations for charting an authentic career path. This is a practical examination for not only music industry professionals and the entertainment industry, but for individuals interested in expressing both the analytical and artistic self in the context of career.

This new volume speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the industry using their analytical abilities, or to work as a creative, or to do both.

Career Duality in the Creative Industries

Music Business Careers

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection with lively examples of how influencer practices and strategies are increasingly used in professional and everyday life."--Thomas Poell, coauthor of Platforms and Cultural Production "In this rich, sympathetic study of influencer culture, Bishop shows how algorithmic systems are brought to life by the people who inhabit them. As more kinds of work are drawn into algorithmic orbits, the struggles and strategizing of influencers are, as Bishop ably demonstrates, relevant to us all."--Nick Seaver, author of Computing Taste: Algorithms and the Makers of Music Recommendation "Drawing from conversations across sociology and media studies, Influencer Creep brings Howard Becker's Art Worlds into the present day, where creative industries are increasingly mediated by social media platforms. Bishop reveals how artists, especially women, package their daily lives and work as 'content' as they seek to cash in on the promises and sidestep the perils of platformized creative work. I will be citing, teaching, and--dare I say--posting about Influencer Creep for years to come."--Hannah Wohl, author of Bound by Creativity: How Contemporary Art Is Created and Judged

How Optimization, Authenticity, and Self-Branding Transform Creative Culture

Influencer Creep

Routledge Library Editions: The Economics and Business of Technology

Originally published in 1989 this study examines some new facets in the development of the iron industry in the USA between 1839 and 1921 through the study of an individaul form, namely the Thoms Iron Company, one of the leading merchant furnace companies. It charts the end of the anthracite iron age and the changes which brought about the advent of open-hearth steel and integrated steel works. The book discusses the problems the managers of the firm faced with the appearance of industrial innovations which tended to undermine their firm's very existence and provided a new set of optimal conditions necessary for the survival of the firm. It provides a clear understanding of the destructive forces of industrial innovation and the place of creative entrepreneurship in the survival of the firm.

Originally published in 1989 this study examines the development of the iron industry in the USA between 1839 and 1921 through the study of one of the leading merchant furnace companies. It provides a clear understanding of the destructive forces of industrial innovation and the place of creative entrepreneurship in the survival of the firm.

Technological Innovation and Economic Change in the Iron Industry, 1850-1920

Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.



Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.



Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.



This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.

Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.

Manage Your Career in Music: Manage the Music Careers of Others

Artist Management for the Music Business

Making It Happen is a comprehensive guide to navigating the modern music industry, that redefines what 'making it' means for musicians, and inspires and educates musicians on the different options for generating revenue from their art. 

This book offers theoretical and practical advice on making music, creating promotional content and embracing traditional and emerging social media platforms into your marketing strategies. Through interviews with music industry experts, readers can expect professional tips and advice, as well as clear instructions on how to build a dream team, make content, share that work and grow an audience to enable long-term business sustainability. In the modern music industry, having multiple revenue streams leads to a stable income.

Making It Happen offers unique insights into the innovations and technologies available to contemporary music makers, making it essential reading for independent musicians, music business students, music producers and marketers.

Making It Happen is a comprehensive guide to navigating the modern music industry, that redefines what ‘Making It’ means for musicians in the modern music industry, and inspires and educates musicians on the different options for generating revenue from their art.

How to Create a Sustainable Career in the Music Industry

Making It Happen

Originally published in 1989 this study examines some new facets in the development of the iron industry in the USA between 1839 and 1921 through the study of an individaul form, namely the Thoms Iron Company, one of the leading merchant furnace companies. It charts the end of the anthracite iron age and the changes which brought about the advent of open-hearth steel and integrated steel works. The book discusses the problems the managers of the firm faced with the appearance of industrial innovations which tended to undermine their firm's very existence and provided a new set of optimal conditions necessary for the survival of the firm. It provides a clear understanding of the destructive forces of industrial innovation and the place of creative entrepreneurship in the survival of the firm.

The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

Transforming Production, Platforms, and Practice

AI and the Music Industry

In a world where balancing a day job and personal passions can feel like a juggling act, The Side Hustle Handbook: Turn Your Passion into Profit is your guide to making it all work. Whether you're dreaming of transforming a hobby into a part-time moneymaker or envisioning the next big startup, this book provides the tools you need to start and grow your side hustle at your own pace. Packed with creative exercises, insightful quizzes, and practical advice, this handbook helps you harness your right-brained creativity and left-brained entrepreneurial skills. No matter where you are on your journey, The Side Hustle Handbook is designed to inspire and guide you toward making your passion profitable. You're ready-let's get started!

Turn Your Passion into Profit

The Side Hustle Handbook

Routledge Studies in Sustainable Development

This book argues for a broader approach to sustainable growth in Small Island Developing States (SIDS).

Small island states such as those in the Caribbean, Indian Ocean and South Pacific face significant and growing threats from climate change, increasing political and social volatility, and rapidly evolving global trends in technology and tourism. Based on ten years of research, this book looks beyond the Blue Economy of tourism and fisheries and provides a model of how creative industries, innovation networks, creative clusters and digital transformation can give SIDS the foundation for a strong sustainable future. The book provides not only insights into how these emerging digital-creative sectors can drive developing economies but also actionable tools for policy makers, entrepreneurs and academics to deliver increased performance on the United Nations Sustainable Development Goals and, ultimately, growth and sustainability.

This book will be of great interest to scholars and practitioners of economic geography, sustainable development, development studies and the creative industries.

This book argues for a broader approach to sustainable growth in Small Island Developing States (SIDS).   This book will be of great interest to scholars and practitioners of economic geography, sustainable development, development studies and the creative industries.

Creative Industries and Sustainable Development in Small Island Developing States

Beyond the Blue Economy

The Creative's Guide to Getting Started

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