The Complete Guide to Special Event Management

THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG

Here's the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you're interested in the arts, entertainment, or sporting events, you'll find sound ideas and guidance on...

• How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations
• How to assess and reduce the risk of failure and maximize your chances of success
• How to bid and negotiate effectively with agents, managers, unions, community leaders, and more
• How to select "hot attraction" and match sponsors with events for image and profit synergy
• How to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be
• How to attract an event...deal with agencies...get sponsorships... generate revenue...secure TV coverage...use direct mail and advertising...and much more

Packed with anecdotes and written in an easy-to-read style, Ernst & Young's all-inclusive advice will help you bring the backstage knowledge of the world's greatest special events to your own.