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The Branding of the American Mind
The Branding of the American Mind

The Branding of the American Mind

How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters
Buch (gebunden)46.90 CHF
lieferbar in ca. 10-20 Arbeitstagen

Inhalt

Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

Bibliografische Angaben

Januar 2017, Critical University Studies, Englisch
University Presses
978-1-4214-2080-6

Schlagworte

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