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The Art of Startups

How to Beat Larger Companies Using Machiavelli’s War Strategies

What does a five-hundred-year-old political and military strategist have to do with the world of startups? Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact.

April 2020, Englisch
Ingram Publishers Services
978-1-78527-168-7

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