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Gesamtkatalog

Catalogue complet

Ivanov A: The AI Wealth Formula

The AI Wealth Formula

The Future Rich

AI and the Reinvention of Professional Services

The Future of Expertise

What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed. Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems. Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Shaping an Inclusive, Green Transformation in the Digital Age

Energy Transition and Digital Transformation in the Arab Region

Synthetic Media, Deepfakes, and Cyber Deception: Attacks, Analysis, and Defenses introduces the only analytical Synthetic Media Analysis Framework (SMAF) to help describe cyber threats and help security professionals anticipate and analyze attacks. This framework encompasses seven dimensions: Credibility, Control, Medium, Interactivity, Familiarity, Intended Target, and Evocation. Synthetic media is a broad term that encompasses the artificial manipulation, modification, and production of information, covering a spectrum from audio-video deepfakes to text-based chatbots. Synthetic media provides cyber attackers and scammers with a game-changing advantage over traditional ROSE attacks because they have the potential to convincingly impersonate close associates through text, imagery, voice, and video. This burgeoning threat has yet to be meaningfully addressed through any written treatment on the topic. The book is co-authored by three cyber influence and deception experts who have gained deep knowledge and experience on the topic through diverse, true operational pathways and backgrounds. The diversity and perspectives of the author team makes the content in the book the broadest and deepest treatment of synthetic media attacks available to readers.

Attacks, Analysis, and Defenses

Synthetic Media, Deepfakes, and Cyber Deception

A practical guide to navigating AI's transformation of literacy and education, this book combines the long-standing values of writing studies with instruction on how students and teachers can write more effectively with AI. Mirroring the seismic changes on writing brought about by the printing press, the typewriter and the internet, AI's impact on literacy, teaching and writing marks a shift in how we think about knowledge production, intellectual labour and composition. Moving students away from a myopic, transactional, 'vending machine-style' approach, Writing with AI offers techniques on engaging with these new technologies more critically and thoughtfully. With structured, adaptable frameworks based upon relational and conversational models of engagement, this book allows students to better articulate and compose their needs, refine their questions, and engage in an iterative exchange with more meaningful and useful responses from generative learning language models. Introducing a four-part recursive framework - Question, Analyze, Iterate, Compose (QAIC) - that guides students through a deliberate process, Writing with AI gives students the tools for ensuring that AI is integrated thoughtfully and ethically into their work rather than being used as a shortcut. Designed for immediate classroom use, the book features: - Consideration of the ethics of AI - How students can formulate context-aware questions for prompts - Guidance on how students can assess and refine AI-generated content - Explanation on how the use of AI can be a part of a process that expands critical thinking skills - Demonstrations of how AI-assisted insights can be structured into meaningful compositions Offering a structured way to interact meaningfully with AI in the current pedagogical moment, this is an essential resource to exploring the monumental next stage in human development that isn't going away. A readable, accessible alternative to resisting change, Writing with AI reveals that artificial intelligence reinforces the very processes that are essential to good writing, rather than replacing them.

Literacy in the Digital Age

Writing with AI

The Captive's War

**The Sunday Times bestselling series** 'TRULY EPIC' Fonda Lee on The Mercy of Gods 'DAZZLING . . . THIS IS SPACE OPERA AT ITS BEST' Publishers Weekly on The Mercy of Gods From the multi-million-copy bestselling author of the Expanse comes the second book in the Captive's War series - a spectacular new space opera that sees humanity fighting for its survival in a war as old as the universe itself. The monstrous Carryx empire was built by subjugation and war. Thousands of species are bound to their Sovran's command in an endless, blood-soaked test: be useful in the eternal conflict or be slaughtered. Dafyd Alkhor, highest among their human captives, is feared and despised by the very people he champions. Ruthless in carving out his niche in the eternal war machine of the empire, he will reshape human nature itself as a tool for their alien masters' use. But Dafyd's loyalty is not what it seems. The Swarm, an agent of the Carryx's deathless enemy, has been smuggled into the Carryx world-palace along with the human slaves. Its mission: discover a way to bring down the empire's eternal reign. But the longer it lives among and within humanity, the more it forgets that it is a weapon. As the human captives spread through the battlefronts of empire, the awesome power of the Carryx becomes clear. And with it, a desperate plan for their destruction. But empires hide secrets, and even the deathless enemy may not be what it appears . . . 'Stellar . . . The authors continue to expertly balance character and plot development, setting the stage effectively for the series' denouement. This wows' Publishers Weekly Praise for the Captive's War series: 'Simply mind-blowing' Kirkus 'Terrifying alien overlords and a vast intergalactic war with humankind on the brink of annihilation . . . the start of something truly epic' Fonda Lee, author of the Green Bone Saga 'No one builds a universe like James S. A. Corey' John Scalzi, New York Times bestselling author 'Corey is always one of the most engaging voices in the genre' Adrian Tchaikovsky, author of Children of Time 'All the things you want in an alien invasion novel: overwhelming aliens, end-of-world terror, and plucky humans who never stop fighting' Paolo Bacigalupi, New York Times bestselling author 'A powerful, provocative masterpiece that I will be thinking about for a very long time' Ryka Aoki, author of Light from Uncommon Stars

Book Two of The Captive's War

The Faith of Beasts

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act 2024/1689 therefore seeks to provide a legal framework to regulate AI systems in the EU. Written by an international team of experts, this Article-by-Article Commentary provides a comprehensive analysis and explanation of each of the provisions of the AI Act to assist in the interpretation and application. Each commentary follows a clear and uniform structure, also providing key information on the function and context of each provision. Where appropriate, practice tips are also given. The Advantages at a Glance<ul><li>Comprehensive analysis</li><li>International team of renowned experts</li><li>Clear and uniform structure</li></ul> The Target Group For in-house counsel, legal practitioners, scholars, supervisory authorities, industry groups.

The Book 
 Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act 2024/1689 therefore seeks to provide a legal framework to regulate AI systems in the EU.
 
 Written by an international team of experts, this Article-by-Article Commentary provides a comprehensive analysis and explanation of each of the provisions of the AI Act to assist in the interpretation and application. Each commentary follows a clear and uniform structure, also providing key information on the function and context of each provision. Where appropriate, practice tips are also given.
 The Advantages at a Glance<ul><li>Comprehensive analysis</li><li>International team of renowned experts</li><li>Clear and uniform structure</li></ul> The Target Group 
 For in-house counsel, legal practitioners, scholars, supervisory authorities, industry groups.

Article-by-Article Commentary

Artificial Intelligence Act

Im neuen Buch des renommierten Zukunftsforschers und Technologie-Visionärs Ray Kurzweil wird eine faszinierende&nbsp;Vision der kommenden Jahre und Jahrzehnte entworfen – eine Welt, die von KI durchdrungen sein wird. Kurzweil skizziert in diesem intensiven Leseerlebnis eine Zukunft, in der&nbsp;Mensch und Maschine untrennbar miteinander verbunden sind. Eine Zukunft, in der wir unser Bewusstsein auf eine höhere Ebene heben werden, in der wir uns aus virtuellen Neuronen neu erschaffen werden, in der wir länger leben, gesünder und freier sein werden als je zuvor.»Eine faszinierende Erkundung unserer Zukunft, die tiefgreifende philosophische Fragen aufwirft.«
 Yuval Noah Harari
 Dank KI eröffnen sich uns in sämtlichen Lebensbereichen ungeahnte Möglichkeiten für Fortschritt, und das in exponentiellem Tempo. Gleichzeitig sensibilisiert das Buch für potenzielle&nbsp;Gefahren, die mit einer unkontrollierten Entwicklung von KI einhergehen. Dabei wird deutlich: Wir haben es selbst in der Hand, in welche Richtung wir uns bewegen.
 Ich kenne niemanden, der besser geeignet ist, die Zukunft von KI vorherzusagen als Ray Kurzweil.
 «»Kommen Sie mit auf eine atemberaubende Reise in die Welt von Morgen und Übermorgen!« 
 Bill Gates
 Ray Kurzweil zählt zu den weltweit bekanntesten und meistgehörten Zukunftsforschern und Tech-Visionären. Er war Leiter der technischen Entwicklung bei Google und gilt als globale Autorität im Bereich Künstlicher Intelligenz und Zukunftstechnologien. Seine wegweisenden Arbeiten in der Sprach- und Mustererkennung haben den Grundstein für zahlreiche moderne Technologien gelegt. Er ist bekannt für seine Theorie der technologischen Singularität, die besagt, dass Fortschritte in KI und Technologie einen Punkt erreichen werden, ab dem Künstliche Intelligenz die menschliche Intelligenz übertreffen wird.&nbsp;<ul><li>Das TIMES Magazine zählte Ray Kurzweil zu den einflussreichsten Menschen weltweit.</li><li>Seit den 1990er Jahren haben sich von den 147 Vorhersagen Kurzweils 86 Prozent bewahrheitet.</li></ul>

Wenn Mensch und Maschine eins werden | Wie Futurist, Tech-Visionär und Google-Chef-Ingenieur Ray Kurzweil die Zukunft der Künstlichen Intelligenz sieht

Die nächste Stufe der Evolution

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Gelbe Erläuterungsbücher

Zum Werk
Durch die Verordnung zur Festlegung harmonisierter Vorschriften für Künstliche Intelligenz (KI-VO) sollen Standards in Bezug auf die Entwicklung und den Einsatz von KI gesetzt und damit auch die Wettbewerbsfähigkeit der EU in diesem Bereich sichergestellt werden.
Die Verordnung folgt dabei einem risikobasierten Ansatz, nach dem KI-Anwendungen ihrem potenziellen Risiko nach eingruppiert werden.
Der Kommentar stellt die einzelnen Vorschriften kompakt und praxisorientiert dar und gibt einen schnellen, aber dennoch fundierten Überblick über die für Künstliche Intelligenz geltenden Regelungen.

Vorteile auf einen Blick<ul><li>kompakte und praxisnahe Kommentierung</li><li>fundierter Überblick</li></ul>Zielgruppe
Für Anwaltskanzleien, Rechtsabteilungen in Unternehmen und Gerichte.

Zum Werk 
 Die europäische Verordnung über künstliche Intelligenz (KI-VO bzw. AI Act) setzt bisher nicht dagewesene Standards und stellt neue Vorgaben an Unternehmen und Organisationen in Bezug auf die Entwicklung und den Einsatz von KI-Modellen und -Systemen. Diese Anforderungen sind ausgehend von dem sog. risikobasierten Ansatz für die verschiedenen Formen von KI unterschiedlich ausgestaltet.
 
 Die KI-VO zielt dabei zum einen auf die Wahrung ethischer Standards und Transparenz ab und will zugleich strenge Sicherheitsvorgaben einführen. Dabei wird als eines der zentralen Ziele nicht zuletzt der Schutz personenbezogener Daten sowie die Wahrung der Privatsphäre angestrebt. Die neuen Regelungen und Verpflichtungen bringen, basierend auf den Erfahrungen im Zusammenhang mit anderen umfassenden neuartigen Rechtsrahmen, rechtliche Unsicherheiten für alle Akteure mit sich. Hier setzt der Kommentar an, um Hilfe bei der Anwendung und Auslegung der neuen Vorgaben zu geben, sodass Unternehmen und die weiteren Beteiligten ihre Technologien erfolgreich implementieren können.
 
 Der Kommentar stellt die einzelnen Vorschriften kompakt und praxisorientiert dar und gibt einen schnellen, aber dennoch fundierten Überblick über die nun für Künstliche Intelligenz geltenden Regelungen.
 Vorteile auf einen Blick<ul><li>kompakte und praxisnahe Kommentierung</li><li>fundierter Überblick über die neuen Regelungen</li></ul> Zielgruppe 
 Für Anwaltskanzleien, Rechtsabteilungen in Unternehmen, die öffentliche Verwaltung sowie die Justiz.

Verordnung über Künstliche Intelligenz

KI-VO

'An excellent look at what Palantir does, as well as a fascinating insight into the mind of its eccentric chief executive' TelegraphPalantir Technologies is the most interesting company in the world -&nbsp;and the most controversial.&nbsp;Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends and connections that might elude the human eye. Founded in 2003 to help the U.S. government in the war on terrorism - an early investor was the CIA - Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the U.S. military, the National Health Service in England, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to healthcare to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century.&nbsp;Its billionaire CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he's a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir's work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp's close friend and Palantir co-founder Peter Thiel.&nbsp;In The Philosopher in the Valley, journalist Michael Steinberger is the first to tell the story of Alex Karp and Palantir from the beginning. Steinberger offers new biographical details and a rich psychological portrait of the man leading one of the world's most secretive companies. Full of revelations, this is an urgent and insightful book about technological power, the surveillance state and the future we all face.

Alex Karp, Palantir and the Rise of the Surveillance State

The Philosopher in the Valley

The AI Wealth Formula

Weitere Titel zum Thema