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Pritchard D: The AI Marketing Operating
System

The AI Marketing Operating System

Vom langweiligen Geschwafel zum starken Storytelling

Der Copywriting Almanach

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

"A much-needed guide to winning in business as a human in an all-too online world." – EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to:<ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul>&nbsp;Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why. The third edition features updated information in each chapter with -New sample ads from real advertising agencies -New coverage of AI alongside Social Media and Internet Advertising

How to Create Effective Advertising

Strategic Copywriting

La référence en matière de copywriting francophone.

Pendant 40 ans, Christian Godefroy a été auteur, éditeur, mais surtout copywriter. Il a commencé en côtoyant David Ogilvy, puis a rapidement écrit ses propres annonces, lettres de ventes, catalogues. Il a appris des plus grands les bases de la publicité, s'est perfectionné avec des copywriters célèbres comme Gary Halbert ou Gene Schwartz. Il a envoyé des millions de lettres de vente, de catalogues.

Au début des années 2000, il a réutilisé son expérience de copywriter pour créer son site, le Club Positif, et a permis à de très nombreuses personnes de se lancer dans le commerce électronique et le marketing rédactionnel sur internet. De nombreux marketeurs internet ont travaillé avec lui sur des joint-ventures, la vente de produits d'information et la création de pages et de campagnes de vente.

Cette méthode de copywriting est la référence des copywriters qui réussissent.

Tome 1: La partie la plus importante de votre lettre - et comment la réussir
Tome 2: Comment rendre votre proposition irrésistible
Tome 3: Les formules éprouvées qui vendent
Tome 4: Comment convaincre même les plus sceptiques et les pousser à l'action
Tome 5: Comment doubler vos rendements - Les astuces qui font la différence
Tome 6: Ce qu'il faut faire pour durer - Prospection, informatique etc.
Tome 7: Comment faire partie des meilleurs - et assurer votre avenir

Remplie d'exemples, d'accroches et de méthodes pour rapidement écrire votre première lettre, email, page de vente, cette méthode vous rapportera mille fois ce qu'elle vous aura coûté.

Méthode de copywriting

Comment écrire une lettre qui vend

Sometimes the path to success lies right in front of you.


In this timeless business parable, first published in 1916, you'll meet Oliver Adams - a seemingly unremarkable man whose greatest strength lies in his ability to see what others overlook: the obvious. Through his journey from a small-town store clerk to a respected business consultant, readers discover how the power of simple, clear thinking can lead to extraordinary success. Updegraffe's concise narrative demonstrates that business genius doesn't always require complex solutions, but rather the wisdom to recognize and implement straightforward answers hiding in plain sight. This influential story continues to resonate with entrepreneurs, managers, and anyone seeking to cut through complexity to achieve results - proving that sometimes the most powerful solutions are the most obvious ones.

Using the Power of the Obvious in Business and in Life

Obvious Adams

WEBTOON

<div>The Official WEBTOON Pride Coloring Book Collection is not just a coloring book; it’s a celebration of love, diversity, and the power of storytelling. Immerse yourself in the enchanting worlds of LGBTQIA+ webcomics as you add your personal touch to the tales of hit WEBTOON Originals series. &nbsp; With each turn of the page, you'll explore the unique narratives of these webcomics, infusing them with the colors of your choosing. Spanning a range of genres—epic fantasy, heartwarming romance, supernatural adventures, and more—this distinctive coloring book features: <ul><li>96 pages, including full-color art and coloring pages of characters from hit WEBTOON Originals series, including Boyfriends, Mage &amp; Demon Queen, Castle Swimmer, and more.</li><li>A celebration of LGBTQIA+ representation and diverse love stories.</li><li>Interactive format, including full-color reference art alongside detailed line art so you can replicate the palettes from the series—or select your own!</li><li>Premium paper that ensures a satisfying coloring experience; allows you to color using markers, gel pens, colored pencils, crayons, and more; and preserves your artistic expression for years to come.</li></ul> Whether you’re a devoted fan of the series, a webcomics enthusiast, an aspiring comic artist, or an LGBTQIA+ supporter looking for a creative way to express your pride, The Official WEBTOON PRIDE Coloring Book Collection is a must-have for your coloring collection.</div>

Dive into a vibrant world of love, acceptance, and creativity with The Official WEBTOON Pride Coloring Book Collection, featuring scenes from popular LGBTQIA+ webcomics.

Color your way through 15 popular WEBTOON Originals series that celebrate love, diversity, and artistic expression

The Official WEBTOON Pride Coloring Book Collection

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing

This is your go-to guide for effortless entertaining.From a date-night linguine to a game-changing twist on a Sunday roast, Rosie MacKean presents 20 dinner party menus for guaranteed good times. With over 90 recipes for starters, mains, sides and desserts, alongside expert advice on how to prepare ahead and present your dishes beautifully, this book will make you a better cook and give you more time to enjoy your own parties. Whether you're hosting a cosy night in or the first BBQ of the summer, there is a menu to dazzle for every occasion.

Show-Stopping Menus for Easy Entertaining

Good Time Cooking

Creative Writing

Copywriting - 3 Manuscripts in 1 Book, Including: How to Write Sales Copy, How to Tell a Story and How to Write Non-Fiction
 
1)
HOW TO WRITE SALES COPY:
7 Easy Steps to Master Copywriting, Marketing Content, Business Writing &amp; Freelance Writing.


YOU'LL LEARN:How to determine your sale copy audience
Defining your product purpose
How to develop your sales page
Persuading reader action
How to tell a story
Playing on basic human needs
How to develop your rebuttal
How to excite your audience
Presenting a sense of urgency
How to define a call to action
How to set your sales copy apart
And so much more! 




2)
HOW TO TELL A STORY:
7 Easy Steps to Master Storytelling, Story Boarding, Writing Stories, Storyteller &amp; Story Structure.


YOU'LL LEARN:Logistics of each element of storytelling (character development, plot development, setting, point of view, theme, conflict)
Common storytelling mistakes to avoid
Brainstorming exercises to help you choose a story angle
How to create an emotional experience 
How to develop a positive story outcome
How to create a shining moment which will stick with your audience
And so much more! 




3)
HOW TO WRITE NON-FICTION:
7 Easy Steps to Master Creative Non-Fiction, Memoir Writing, Travel Writing &amp; Essay Writing.


YOU'LL LEARN:How to define your genre by understanding the scope of your content
How to understand the subgenre in your content and how to reflect that in your title
How to write effective books by using seven simple, but powerful secrets
How to ensure that you captivate your audiences through compelling writing
How to use sources effectively when producing non-fiction content
How to avoid needless criticism by using effective and credible sources
How to ensure that your content is consistent with the narrative you want to portray
How to produce high-quality content on a consistent basis while keeping things fresh
How to ensure you have the right approach in your book while making sure you're addressing your audience properly
How to make the most of the time and space you have to develop content
And so much more! 




Master Sales Copy, Writing for Marketing, Non-Fiction Content &amp; Become a Copywriter Today!

3-in-1 Guide to Master Sales Copy, Writing for Marketing, Non-Fiction Content & Become a Copywriter

Copywriting

Practical HR Toolkit

Keeping Everyone on the Same Page

Employee Handbooks, Policies & Procedures

Cree campç¯†as de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologçœŸa transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipotçœŸticas que suenan sensatas y adopte el enfoque sistemçœŸtico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevçœŸ a cabo para dirigir Taco Bell y KFC a un crecimiento de dos dçœŸgitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudarçœŸ a todos los miembros de su empresa a comprender qï¿½ funciona realmente para impulsar el crecimiento sostenible de la marca y el çœŸxito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rçœŸpidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el mçœŸtodo R.E.D. (Relevancia, Facilidad, DistinciçœŸn).
Su metodologçœŸa simple no requiere tçœŸrminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes: 
Relevancia: çœŸes relevante para el mercado?
Facilidad: çœŸes fçœŸcil de acceder y utilizar?
DistinciçœŸn: çœŸSe destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamç¯†os en todo el mundo con los çœŸltimos descubrimientos en marketing, neurociencia y economçœŸa del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 pç¯†ses, su marca puede establecer y lograr una verdadera campç¯†a de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been elevated from president to CEO of Taco Bell, a brand in crisis at the time. It was on his shoulders to turn things around quickly along with co-author and chief marketing officer, Ken Muench. Together, they developed the R.E.D. method (Relevance, Ease, Distinction).
Their simple methodology doesn't require complicated terms and a Ph.D. to understand, it's actually quite simple: marketing works in three very different ways: 
Relevance: is it relevant to the market
Ease: is it easy to access and use?
Distinctiveness: does it stand out from the competition?
Combining real examples from Yum! and other well-known brands of all sizes around the world with the latest findings in marketing, neuroscience and behavioral economics, and the author's own experience marketing three different brands in 120 countries, your brand can establish and achieve a truly revolutionary marketing campaign using R.E.D. Marketing.

Cree campañas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodología transparente y flexible directamente de la potencia de marketing Yum! Brands.Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipotéticas que suenan sensatas y adopte el enfoque sistemático y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevó a cabo para dirigir Taco Bell y KFC a un crecimiento de dos dígitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudará a todos los miembros de su empresa a comprender qué funciona realmente para impulsar el crecimiento sostenible de la marca y el éxito empresarial.En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rápidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el método R.E.D. (Relevancia, Facilidad, Distinción).Su metodología simple no requiere términos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:Relevancia:&nbsp;¿es relevante para el mercado?Facilidad:&nbsp;¿es fácil de acceder y utilizar?Distinción:&nbsp;¿Se destaca de la competencia?Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaños en todo el mundo con los últimos descubrimientos en marketing, neurociencia y economía del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 países, su marca puede establecer y lograr una verdadera campaña de marketing revolucionario usando R.E.D. Marketing.R.E.D. MarketingCreate innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.In 2011, Greg Creed had just been elevated from president to CEO of Taco Bell, a brand in crisis at the time. It was on his shoulders to turn things around quickly along with co-author and chief marketing officer, Ken Muench. Together, they developed the R.E.D. method (Relevance, Ease, Distinction).Their simple methodology doesn't require complicated terms and a Ph.D. to understand, it's actually quite simple: marketing works in three very different ways:Relevance:&nbsp;is it relevant to the marketEase:&nbsp;is it easy to access and use?Distinctiveness:&nbsp;does it stand out from the competition?Combining real examples from Yum! and other well-known brands of all sizes around the world with the latest findings in marketing, neuroscience and behavioral economics, and the author's own experience marketing three different brands in 120 countries, your brand can establish and achieve a truly revolutionary marketing campaign using R.E.D. Marketing.

Los tres ingredientes de las marcas líderes

RED Marketing

Schreib dich zur Marke
 Sprache ist das mächtigste Werkzeug für den Aufbau deiner Brand. Lerne, deine Marke schreibend zu entdecken, zu schärfen und auf den Punkt zu bringen – mit Branding-Know-how, stilsicheren Texten und strategischem Content auf allen Kanälen.
 Praxisnah zum eigenen Stil
 Finde deinen unverwechselbaren Sound. Anhand zahlreicher Beispiele und Übungen lernst du, wie du Wortwahl, Rhythmus, Haltung und Tonalität einsetzt, um eine authentische Markenstimme zu formen, die Nähe, Vertrauen und Autorität erzeugt.
 Weg vom KI-Einheitsbrei
 Schaffe eine charakterstarke Markensprache, für die dich deine Kunden lieben werden. Hier erfährst du, wie du mit authentischen Marken-Texten aus dem digitalen Lärm aus Wettbewerb und KI-Rauschen herausstichst.
 Markenidentität im Alltag
 Mit Brandwriting machst du deine Marke fit für die Praxis im Alltag. Finde heraus, wie du auch in mehrköpfigen Teams mit einer einheitlichen Brand Voice sprichst und mach deine Marke fit für die Zukunft, indem du sie pflegst, weiterentwickelst oder völlig neu erfindest.

Deine Marke soll einzigartig klingen? Dann gib ihr eine unverwechselbare Stimme! 
 
 Mit 
 Brandwriting
 machst du genau das: Bring die 
 Identität deiner Brand durch Sprache zum Ausdruck
 und finde den Sound, der dich 
 vom Wettbewerb abhebt
 . Der 
 Profitexter und SPIEGEL-Bestseller-Autor Youri Keifens
 zeigt dir, wie du die Grundprinzipien des Brandings mit dem perfekten Schreibstil vereinst und eine 
 Brand Voice mit Resonanz
 erschaffst.
 
 Hier lernst du, wie du deine Markensprache in 
 herausragendem Content
 einsetzt, sie auch 
 in größeren Teams einheitlich nutzt
 und sie 
 zukunftsfähig weiterentwickelst, ohne an Authentizität zu verlieren
 .
 <ul><li>Die richtige Sprache für deine unverwechselbare Markenidentität</li><li>Mit Branding, Stil und Content nachhaltig überzeugen</li><li>Markensprache pflegen, entwickeln oder ganz neu erfinden</li></ul>Aus dem Inhalt:<ul><li>Branding verstehen</li><li>Der wahre Wert einer Marke</li><li>Markenidentität schreibend definieren</li><li>Vision und Werte sprachlich schärfen</li><li>Stil, Tonalität und Charakter ausdrücken</li><li>Content-Routinen aufbauen</li><li>Branding mit Storytelling </li><li>Einheitliche Markensprache in Teams</li><li>Marken pflegen und weiterentwickeln </li><li>Markenevolution und Rebranding</li></ul>

Schreiben mit Stil. Marken mit Resonanz. Überzeugen mit Persönlichkeit

Brandwriting

The AI Marketing Operating System

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