Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Agarwal S: Team Leader Secrets

Team Leader Secrets

The Ultimate Guide to Building a Real Estate Team

Traditional growth is failing, but not because you aren't doing enough. The model itself is obsolete.



In AI Marketing, Jason Y. Liu explores why the familiar "Marketing Funnel" has become a graveyard for companies in the age of intelligence. As AI takes over user judgment and attention becomes a scarce resource that can no longer be simply purchased, businesses must shift from a Traffic Economy to an Intent Economy.






This book is not a collection of abstract concepts but a "Growth Operating System" (Growth OS) designed for the next decade of business. It provides an architectural blueprint for the Autonomous Enterprise, built on three core pillars:
The Content Engine: Transitioning from artisanal handcrafting to an industrial-scale "Content Factory" using the original Talk to Create workflow.


The Advertising Engine: Mastering the "Black Box" of algorithmic distribution through Signal Engineering and saturation testing.



The Private-Domain Engine: Deploying AI Agents as super-salespeople to eliminate decision friction and automate trust-building 24/7.



Featuring 12 specific AI Growth Playbooks derived from the practices of global giants like Amazon, Netflix, Coca-Cola, and Haier, this guide walks leaders through omnichannel dominance, GEO (Growth Engine Optimization), and the revolutionary shift toward A2A (Agent-to-Agent) Marketing.

Whether you are a CMO looking to become a Growth Architect or an entrepreneur building a "Unicorn of One," this book is your survival manual for the dawn of the intelligent civilization

From the Traffic Funnel to the Intelligent Flywheel,A Paradigm Revolution in Corporate Growth

AI Marketing

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America is stuck. Initiatives are stalling out, strategic plans are fizzling, and even the most promising innovations get buried under bureaucracy. Worse still, profit and employee satisfaction are trending lower. Sound familiar? This is the impact of the "frozen middle"-the critical layer of management caught between high-level leadership's vision and frontline employees' execution. That corporate paralysis traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

Navigate the MBA research journey with clear methodology, structure and confidence. Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines. Mirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum. Grounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, Emmanuel Mogaji connects academic research principles with applied business problem solving. This textbook includes: - Clear learning outcomes aligned to postgraduate research modules - Worked examples demonstrating each stage of the research process - Key concepts and terms to support methodological understanding - Exercise questions and real-world examples with applied tasks &gt;Supported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, Research Methods for MBA Students equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.

Completing Projects and Dissertations

Research Methods for MBA Students

Become the Manager You Want to Be (And Others Need)

You’re the Boss

Business success strategies for a rapidly changing world

Futureshift

Lead with humanity and end the era of management mediocrity. If you've ever vowed to be a better boss than the ones you've had, this book is for you. James (J.R.) Lowry and Daniela De Luca provide an essential roadmap for first-time managers and emerging leaders who refuse to repeat decades of management mediocrity. Drawing on Lowry's experience as a former US Air Force officer, McKinsey partner, and C-suite executive and De Luca's research on career advancement, this comprehensive guide shows how ditching outdated command-and-control habits-and leading with empathy instead-unlocks stronger performance, trust, and engagement in today's teams. Nearly 70 percent of American workers are disengaged, according to Gallup-a clear sign that traditional management approaches are no longer working. In response, Lowry and De Luca offer a practical framework that balances the art and science of management. They reveal the most common misconceptions and mistakes managers make, explain how the manager's role is evolving, and address the mental and emotional preparation required to lead well (even on hard days). Through concrete, actionable practices, Be the Boss You Wish You'd Had shows you how to manage with humanity, both in team practices like delegation and coaching, and in challenges such as office politics and burnout. The result is higher team engagement, stronger productivity, and a workplace culture where people can genuinely thrive. Becoming the leader you always wanted to work for is within your reach. With a relatable blend of research, stories, and advice, Be the Boss You Wish You'd Had is a clarion call to move beyond the "management meh" that plagues many organizations worldwide. J.R. Lowry and Daniela De Luca invite leaders to reclaim the human element of their work and, in doing so, change their own lives and the lives of those they lead.

A People-First Guide to Management

Be the Boss You Wish You'd Had

¿QUÉ PASARÍA SI APLICARAS A TU VIDA PERSONAL Y PROFESIONAL LOS MISMOS PRINCIPIOS QUE LOS GRANDES ESTRATEGAS DE LA HISTORIA EMPLEARON PARA CONSEGUIR SUS METAS? A lo largo de la historia, los generales más admirados del mundo han utilizado principios básicos de estrategia militar que los ayudaron a lograr grandes victorias, muchas veces aun con todo en contra. Tú puedes aplicar esos mismos principios para alcanzar el éxito en todas las áreas de tu vida. En este libro, Brian Tracy —autor bestseller reconocido mundialmente en temas de liderazgo, motivación y éxito personal— te revela los principios más importantes de la estrategia y te explica cómo utilizarlos para alcanzar tus metas sin importar lo lejanas que parezcan. Con un estilo claro y práctico descubrirás cómo: - Definir objetivos con absoluta precisión. - Crear planes simples y eficaces que te acerquen a tus sueños. - Tomar la iniciativa y mantenerla hasta conseguir la victoria. - Concentrar tu energía en lo que realmente importa. - Usar la actitud positiva como motor de tu destino. Este no es solo un libro, es un mapa estratégico para que conviertas cada meta en una conquista y hagas de este año el mejor de tu vida. Atrévete a pensar como las personas más exitosas, actúa como ellas… y alcanza los resultados que siempre has deseado. ENGLISH DESCRIPTION WHAT WOULD HAPPEN IF YOU APPLIED TO YOUR PERSONAL AND PROFESSIONAL LIFE THE SAME PRINCIPLES THAT THE GREAT STRATEGISTS OF HISTORY USED TO ACHIEVE THEIR GOALS? Throughout history, the world’s most admired generals have used basic principles of military strategy that helped them achieve great victories, often against all odds. You can apply those same principles to achieve success in all areas of your life. In this book, Brian Tracy—world-renowned bestselling author on topics such as leadership, motivation, and personal success—reveals the most important principles of strategy and explains how to use them to achieve your goals, no matter how distant they may seem. In a clear and practical style, you will discover how to: - Define objectives with absolute precision. - Create simple and effective plans that bring you closer to your dreams. - Take the initiative and maintain it until you achieve victory. - Focus your energy on what really matters. - Use a positive attitude as the driving force behind your destiny. This is not just a book; it is a strategic roadmap to help you turn every goal into an achievement and make this the best year of your life. Dare to think like the most successful people, act like them... and achieve the results you’ve always wanted.

Mentalidad de guerrero para el éxito / The Warrior Mindset For Success: Essential Strategies For Achieving Your Goals

Become the best board member you can be--and build a high-performing board around you.Boards have become increasingly vital in an era of uncertainty, transformation, and investor activism--and you feel the calling to serve. You're ready to share your expertise and judgment with the executive team, work with the rest of the board, and lead your organization to sustained success. But the skills and approaches that you exercised so well in your career may not be the most effective ones now. High performance in the boardroom is a different challenge--and serving, building, and leading a governing board are skills you must develop.The Harvard Business Review Board Member's Handbook is your road map for effectively leading and governing a range of enterprises. This book shares insider accounts of boardroom excellence--and boardroom drama--from companies worldwide, and it provides director checklists, practical guidelines, and step-by step tools that can be applied to strategy development, risk assessment, and the toughest decisions.You'll learn to: <ul><li>Raise your board worthiness and be invited to serve on the right boards--whether it's your first seat or you're a veteran</li><li>Get your voice heard, build your influence, and make your presence valued</li><li>Create the right architecture and structure for a high-performing boardroom</li><li>Recruit high-quality board and executive talent</li></ul>Keep this comprehensive guide as a personal adviser and professional companion as you establish your board legacy and lead your organization into the future.HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack--whatever your role.

How to Win Your Seat, Build Value, and Lead with Impact

Harvard Business Review Board Member's Handbook

The Bonus Years

Proven Strategies for Every Step of Your Financial Life

The Wealth Ladder

Now in it's eighth edition, with this practical book understand measuring and improving employee performance in modern organizations. Armstrong's Handbook of Performance Management by bestselling author Michael Armstrong is a core textbook for students of human resource management, organizational behaviour and leadership. Suitable for undergraduate and postgraduate study, this new edition aligns with performance management, appraisal and reward courses, while reflecting the impact of AI, digital transformation and evolving workplace practices. The book covers the full performance management cycle, including goal setting, measurement, feedback, development and managing underperformance, alongside leadership, performance culture and reward systems. This textbook includes:- Real-world examples from Microsoft, HSBC and IBM to demonstrate how theory is applied in practice across modern organizations- Practical frameworks for performance planning, measurement and evaluation- Exercises and activities to support critical thinking and application- Guidance on feedback, coaching and managing underperformance- Online resources including lecture slides, instructor materials, glossary and literature reviewWhether studying HRM or preparing for a career in people management, Armstrong's Handbook of Performance Management equips students with the knowledge and skills to manage performance effectively in today's workplace.

An Evidence-Based Guide to Performance Leadership

Armstrong’s Handbook of Performance Management

Team Leader Secrets

Weitere Titel zum Thema