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Perspectives on Asian Tourism

Teaching Case Studies for Tourism and
Hospitality in Asia and The Pacific

Teaching Case Studies for Tourism and Hospitality in Asia and The Pacific

With Cartoon Illustrations

Emerging Destinations to Rejuvenate, Relax and Retreat

Wellness Tourism in Asia

Uniting Asian Philosophy, Global Events, and Geopolitical Forces

Tourism and Easternisation


<p>
</p><p>This book explores Asia's unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends. With in-depth analysis of key destinations including India, Thailand, South Korea, and China, the book offers insights into the motivations driving wellness travellers, sustainable destination strategies, and the evolving demand for holistic well-being. From spiritual retreats to modern wellness hubs, it examines how Asia's cultural heritage and natural landscapes are shaping the future of this fast-growing tourism sector. Whether you're a scholar, industry professional, or wellness enthusiast, this book provides valuable case studies and research on how Asian countries are adapting their wellness offerings to meet the needs of a global audience. Engage with expert perspectives on post-pandemic recovery strategies, cultural preservation, and the balance between tradition and innovation in wellness tourism. This essential resource connects global trends with regional practices, offering a captivating exploration of wellness tourism across one of the world's most vibrant regions.</p><p></p>



<p>
</p><p>This book critically discusses on epoch of "Asian century" through Asia’s dominance in economic, political and demographic dividend. The major themes include Asianisation, Asianism, Asia’s eventful rise, Asian culture and philosophy, Asia – The global host, Decolonial Asia and tourism. Furthermore, it discusses Asian tourism and regional integration and geopolitics, Arabian peninsula’s economic boom beyond petrodollar, the BTS and K Pop wave in South Korean tourism and the Asian multimodal infrastructure developments in the Asian century.
</p><p> It makes a profound academic contribution by offering a comprehensive and interdisciplinary exploration of the evolving relationship between Easternisation and the tourism industry. By delving into in-depth case studies and empirical analyses of various Asian destinations, the book presents concrete evidence of how Easternisation transforms tourism practices and experiences across the continent. Overall, this book is a groundbreaking work that enhances the academic discourse in tourism studies and provides valuable insights for policymakers, industry practitioners, and researchers.</p>



<p>
"Teaching Case Studies for Tourism &amp; Hospitality in Asia and The Pacific - With Cartoon Illustrations" represents a creative contribution to the field of tourism and hospitality education. By combining teaching case studies with cartoon illustrations, this resource aims to stimulate curiosity, encourage intellectual exploration and empower the development of future industry professionals. This book introduces readers to real-life industry case studies and the challenges inherent in the Asia-Pacific region's tourism and hospitality business contexts. It equips students with the knowledge and skills needed to navigate the variety of situations in the industry and provides valuable practical applications for when they enter the workforce.


The case studies featured in the book can be used as teaching tools in tertiary tourism and hospitality education. Using the teaching notes, educators are able to stimulate discussions and classroom activities to unpack key themes, ideas, concepts, and theories within the case to facilitate active learning.


 </p>


Teaching Case Studies for Tourism and Hospitality in Asia and the Pacific


<p>
</p><div>This edited volume serves as the second instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, and drawn from a range of inter/multidisciplinary approaches, this book aims to provide a timely and critical investigation of issues surrounding Philippine host communities, Filipino travellers, and foreign tourists to the country. This book will serve as a platform to engage with mostly Filipino scholars allowing them to present their voices and perspectives on a range of local tourism issues, in support of cultivating a 'culture of research' in the Philippine academia. </div><div>
</div><div>This book is one of the first country-focused volumes under the series, Perspectives on Asian Tourism. This book is composed of contributions drawn from the works of Filipino academics based in the Philippines and overseas institutions researching tourism issuesin the Philippines. This book's contributions are drawn from a diverse set of disciplines including, but not limited to sociology, anthropology, mass communications, feminist and gender studies, cultural studies, history, and tourism and hospitality studies.</div><div>
</div><div>Comprising chapters based on conceptual and empirical research, this edited book is divided into four parts: first, an introduction to tourism and the Filipino culture and society; second, case studies on the dynamics and impacts of tourism in local communities; third, an investigation of tourists' gaze and experiences of Philippine destinations; and fourth, Filipino researchers' reflexive gaze upon events, festivals, and culinary heritage in a tourism context. This book provides a collection of previously unexplored facets of Philippine tourism, Filipina tourists, and host communities, and could become an essential reading for undergraduate and postgraduate students, researchers, educators and policy-makers in tourism.</div><div>
</div><p></p>


Communities, Hosts and Guests

Tourism in the Philippines


<p>
</p><div>This edited book serves as the first instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book is the first country-focused volume under the series, Perspectives on Asian Tourism. Comprised of chapters based on conceptual and empirical research, this book aims to develop a foundational and practical knowledge base on Philippine tourism management. The chapters cover a range of national, regional, and local tourism management issues that cut across the following themes:</div><div>¿ Governance issues in Philippine tourism destinations</div><div>¿ The Tourism Act of 2009 </div><div>¿ Tourism impacts and sustainability</div><div>¿ Innovative tourism development strategies</div><div>¿ Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)</div><div>¿ Philippine tourism and the ASEAN integration</div><div>¿ Tourism and hospitality education in the Philippines</div><div>The contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education.</div><div>
</div><div>This edited book is divided into four parts: first, an introduction to the development of policy and contemporary management issues in Philippine tourism; second, nature-based tourism and the natural environment; third, product development and branding; and fourth, accreditation and industry standards. The volume culminates with a synthesis of the progress of Philippine tourism development and management implications using the cases and experiences outlined in the chapters. This book serves asa systematic guide to the current state of tourism development and management in the Philippines, and as essential reading for undergraduate and postgraduate students, researchers, educators, and, more importantly, tourism policy-makers.</div><p></p>


Applied Management Perspectives

Teaching Case Studies for Tourism and Hospitality in Asia and The Pacific

Weitere Titel der Reihe: Perspectives on Asian Tourism

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