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Birkin Frank: Symbiotic Business

Symbiotic Business

A Reality Check for Boardrooms, Business Schools and Citizens

When an AI initiative dies, the machine takes the blame. It's almost always the wrong suspect. Every executive who has quietly shelved an AI project has the same explanation ready: the model underperformed, the vendor oversold, the technology "wasn't there yet." In Prevail: What Leaders Must Do Now That Machines Can't Manage, Dr. Tim Bottke argues that this story is a convenient way to avoid the real culprit - a chain of management decisions made long before anyone trained a model. The bug isn't in the technology. It's in us. Bottke turns two decades of decision data into a working diagnostic. PREVAIL starts at the ground floor, where leaders reach for the tool before they've named the problem, and moves up through data, experimentation, ownership, measurement, funding, and governance. The uncomfortable finding is that the damage concentrates on the ground floor and compounds as management builds on those decisions.&nbsp; Readers will discover: <ul> <li>Why AI initiatives fail and how to course correct before the budget is committed</li> <li>Chapter checklists that allow for a working audit</li> <li>Action lists for the operator fixing a rollout, the executive shaping a portfolio, and the board member or investor stress-testing a proposal</li> <li>The one question that predicts success better than anything: what problem does this solve?</li> <li>Composite case studies based on public filings that show each failure pattern in the wild, and the fix that would have caught it</li> <li>A shared vocabulary for boards, investors, and operators to pressure-test any AI proposal</li> <li>What the market actually does when companies admit an AI failure&nbsp;</li> </ul> &nbsp; Prevail is written for those who need something firmer than hype to judge what's in front of them.&nbsp;

What Leaders Must Do Because Machines Can't Manage

Prevail

David vs Goliath

Disrupting Unsustainable Competitors with Product-Planet Fit

Sustainability Strategy for Deviant Leaders

Kindness in Leadership

A ground-breaking framework that redefines price formation as the structural foundation of sustainability, The Price of Sustainability argues that 'true pricing' can restore long-term and inclusive economic viability. Through grounding in rigorous fieldwork, financial analysis, and the economic insights of Rudolf Steiner, this book exposes the reality behind today's pricing; that they are systematically falsified and don't reflect the reality of sustaining labour, nature and capital. To counter this, Andrillon introduces the concept of true pricing as a diagnostic framework, discerning when a price reflects viability, and when it conceals impending collapse. In the opening chapters, the author guides you through both the contemporary failure of sustainable development and the shortcomings of economic approaches to this issue. Transitioning from diagnosis to construction, Chapter 4 formalizes the concept of a "true price"; it argues that a price is only true if it enables the full reproduction of labour, nature, and capital across time. The following chapters present the operational core of this framework, illustrating how it can be used across sectors as a practical evaluative method. Bridging political economy, sustainability science, and economic theory while offering a highly original contribution to debates on degrowth, post-capitalism, and ecological transition, this innovative text is the perfect companion for undergraduate students, postgraduate students, scholars and policy-makers working at the intersection of sustainability, political economy, ecological economics, development studies, and accounting.

Rethinking Pricing for a Viable Economy

The Price of Sustainability

Creating Your Strategic Plan

Sports Economics, Management and Policy

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" European Leagues (England, France, Germany, Italy and Spain) is nearly EUR12 billion. Using systematic and anecdotal evidence from the "Big 5" and additional evidence from other European and some of the South American Leagues (Brazil and Argentina), this book explores the development of soccer as the world's most important team sport and addresses competitive balance across the a large number of leagues. The book also provides the reader with a thorough understanding of the market for players, coaches and referees as well as the demand for soccer, both on TV, at the gate, and in the betting office. Finally, the economic implications of pertinent recent problems, such as hooliganism and racism, are addressed.

Most of the discussion about player salaries, head coach dismissals, stadium subsidies, ticket prices and TV contracts is not very well informed and is based on prejudices. Assembling and interpreting the relevant and available information from an economic viewpoint provides the reader with a fresh new perspective on those subjects. Econometric evidence is presented in the form of graphs and figures instead of regression coefficients and is supplemented by anecdotal evidence. "Economic jargon" will be limited to a minimum in order to give readers a more intuitive understanding of the material.

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" European Leagues (England, France, Germany, Italy and Spain) is nearly €12 billion. Using systematic and anecdotal evidence from the "Big 5" and additional evidence from other European and some of the South American Leagues (Brazil and Argentina), this book explores the development of soccer as the world’s most important team sport and addresses competitive balance across the a large number of leagues. The book also provides the reader with a thorough understanding of the market for players, coaches and referees as well as the demand for soccer, both on TV, at the gate, and in the betting office. Finally, the economic implications of pertinent recent problems, such as hooliganism and racism, are addressed.Most of the discussion about player salaries, head coach dismissals, stadium subsidies, ticket prices and TV contracts is not very well informed andis based on prejudices. Assembling and interpreting the relevant and available information from an economic viewpoint provides the reader with a fresh new perspective on those subjects. Econometric evidence is presented in the form of graphs and figures instead of regression coefficients and is supplemented by anecdotal evidence. "Economic jargon" will be limited to a minimum in order to give readers a more intuitive understanding of the material.

The Economics of Soccer

Conquering the Pitch

How to Survive and Monetize Volatility in the World That Won't Settle Down

The Reinvention Advantage

The New Rules of Wealth, Work and Power

All Swans Are Black

China is the world's biggest carbon emitter as well as the leading producer of green energy. What lies behind this fascinating contradiction? In recent years, China has built more renewable energy infrastructure than the rest of the world combined and is leading the global shift towards electrification. The Green Superpower: How China Shapes Our Future outlines China's role as a green leader in the upcoming Fourth Industrial Revolution and illustrates how European companies can become more competitive by learning from their Chinese counterparts. Experienced journalist and regional expert Christina Boutrup explores how China is leading the move away from fossil fuels, from how affordable Chinese solar panels are revolutionising the global energy landscape to the electrification of the world's largest car market and the revolutionary implications of autonomous AI technologies. Cautiously optimistic, the author covers key geopolitical trends affecting green economic progress across the world, and ultimately serves a wake-up call: to compete with China's success, Western business leaders need to learn from their Chinese counterparts and treat the green transition as a business case. The balance of global power is poised to shift. No longer copycat manufacturers of inferior products, Chinese firms are at the forefront of the world's potential first "electrostate". Now more than ever it is vital to acknowledge the central role that China plays in the transition to green energy and to learn from their strategies. The Green Superpower is essential reading for policymakers, business leaders, and practitioners who operate at the intersection of environmental policy, security, sustainability and innovation.

How China Shapes Our Future

The Green Superpower

Business Ethics

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

Symbiotic Business

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