Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.
Bibliografische Angaben
Januar 2021, 372 Seiten, Englisch
Taylor and Francis
978-0-367-42881-5
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Schlagworte
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Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.