Supply Chain Optimization in the Digital Economy Era

This book discusses supply chain optimization in the digital economy era based on the evolution of blockchain and livestreaming marketing. From the perspectives of supply chain transparency, return policies, consumers' herding behavior, live streaming engagement, and streamers' information sharing, this book constructs the optimization and game models to clarify the impact of digital technology on information disclosure, supply chain transparency, product pricing, and streamer selection. Meanwhile, this book combines visual simulation and case study to provide theoretical and practical guidance for optimizing supply chain operations, and is applicable to practitioners related to e-commerce operations, business management and digital technology industry.