Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

März 2024, ca. 352 Seiten, Englisch
Taylor and Francis
978-1-032-46106-9

Weitere Titel zum Thema