Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
Inhalt
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
Bibliografische Angaben
März 2024, 340 Seiten, Englisch
Taylor and Francis
978-1-03-246106-9