Logo
Strategic International Marketing
Download Cover

Strategic International Marketing

Strategy Development and Implementation
Buch (gebunden)ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

Juni 2024, ca. 402 Seiten, Englisch
Taylor and Francis
978-1-03-246772-6

Weitere Titel zum Thema

Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
ca. 75.00 CHF
erscheint im Januar
International Hospitality Management
Taylor and Francis, 2027
978-1-138-78097-2
ca. 156.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Business of K-12 Educational Excellence
Taylor and Francis, 2026
978-1-041-16346-6
ca. 235.00 CHF
erscheint im August
Secret Sauce
How to Pack Your Messages with Persuasive Punch
Harper Collins (US), 2026
978-1-4002-4639-7
ca. 25.90 CHF
lieferbar in ca. 20-45 Arbeitstagen
HBR's 10 Must Reads on Sales, Updated and Expanded
Ingram Publishers Services, 2027
979-8-89279-382-7
ca. 31.90 CHF
erscheint im Februar
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3041-3
ca. 55.90 CHF
erscheint im Januar
Rules of the Service Game: What Service Leaders Need to Know
World Scientific Publishing Company, 2027
978-1-944659-66-0
ca. 69.00 CHF
erscheint im Januar
Digitizing the Supply Chain
How AI and 8 Technology Building Blocks Can Supercharge Your Supply Chain
Tellwell Talent, 2026
978-1-83438-047-6
ca. 68.00 CHF
lieferbar in ca. 10 Arbeitstagen
From Modern Marketer to Executive Leader
Wiley, 2027
978-1-394-39085-4
ca. 38.50 CHF
erscheint im Februar
The Promises of Giants
How YOU can fill the leadership void --THE SUNDAY TIMES BESTSELLER--
Hodder & Stoughton, 2026
978-1-5293-4589-6
ca. 22.90 CHF
erscheint im September
India’s Foreign Economic Policy
Deciphering the Law, Economics and Politics
Taylor and Francis, 2027
978-1-4724-6113-1
ca. 156.00 CHF
lieferbar in ca. 10-20 Arbeitstagen